Elections.saccounty.net

APPENDIX D: BUDGETVoter Education and Outreach FundingThe following table shows the advertising and voter outreach budgets for the 2016 and 2018 elections as well as the estimated budget for the March 2020 election.ElectionsAdvertisingPostcardsOutreach Events and Education MaterialsNovember 2016 Polling Place$24,500N/A$36,187June 2018Vote Center$58,581$239,149$49,200November 2018 Vote Center $72,007$294,800 (this will change shortly)$86,500March 2020Vote Center budget$75,000$294,800$86,5002020 Advertising BreakdownThe following table shows the estimated advertising budget breakdown for the March and November 2020 elections.Media NameTypeAudienceLotus (La Buena 92.1 & La Ranchera 104.7 & 890AM)RadioSpanish, Adults 18+The Sacramento News & ReviewPrintEnglish, Adults 25-54, skew towards men, free publication, good for hard to reach populationEntercom Sacramento (96.9 KSEG, 102.5 KSFM)RadioEnglishKSEG: Adults 25-+54, skew menKSFM: Adults 18-54, Hispanic/African AmericanHerburger Publications (Elk Grove Citizen, Galt Herald, River Valley Times, Laguna Citizen)PrintEnglish, Adults 34-64, higher incomeMessenger Publishing Group (Carmichael Times, Ranch Cordova Grapevine Independent, American River Messenger, Gold River Messenger, Citrus Heights Messenger)PrintEnglish, Adults 34-64, high income, large footprintCrossings TVTelevisionMandarin, Cantonese, Vietnamese, Hmong, Tagalog, PunjabiiHeart MediaRadio/DigitalEnglish, Digital, Adults 25-54Asian Pacific American News & ReviewPrintChineseSade LokPrintPunjabiD’Primeramano MagazinePrint/DigitalSpanish, Adults 18+The Sacramento ObserverPrintEnglish, Adults 18+, African AmericanMy Rainbow PagesPrintEnglish, LGBTQCSUS BillboardBillboardEnglish, wide demographicWorld JournalPrintChinese ................
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