2019 AHTMM Conference proceedings

9th ADVANCES IN HOSPITALITY AND TOURISM MARKETING AND MANAGEMENT CONFERENCE PROCEEDINGS

09 - 12 July 2019 Portsmouth, United Kingdom

ISBN 978-0-9964244-4-8

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CONFERENCE PROCEEDINGS

9th ADVANCES IN HOSPITALITY AND TOURISM MARKETING AND MANAGEMENT CONFERENCE

09-12 July 2019 University of Portsmouth Portsmouth, United Kingdom

ISBN 978-0-9964244-4-8

Edited by Yuksel Ekinci, Liz Sharples, Giampalo Viglia & Dogan Gursoy

All papers and extended abstracts included in the 9th AHTMM Conference Proceedings were peer-reviewed using a double-blind review process

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ORGANISERS

SPONSORS

Hotel Simulation () International Journal of Market Research Journal of Hospitality Journal of Hospitality Marketing and Management Journal of Tourism Quarterly Portsmouth City Council Soutwestern University of Finance and Economics, Chengdu, China The D-Day Story The Emirates Spinnaker Tower and Portsmouth Historic Dockyard

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CONFERENCE ORGANISING COMMITTEE

Professor Yuksel Ekinci Chair of Organising Committee & Conference Co-Chair University of Portsmouth Liz Sharples Conference Co-Chair University of Portsmouth Dr Giampaolo Viglia Conference Co-Chair University of Portsmouth Professor Dogan Gursoy Conference Co-Chair Washington State University

CONFERENCE ORGANISING COMMITTEE SUPPORT

The Marketing Subject Group: Dr Liz Ford, Anne Dunning, Tara A. Goddard, Hazel Gant, Dr Marta Garcia, Dr Sianne Gordon-Wilson, Dr Stacey Li, Richard Lowton, Dr Dan Nunan, Dr Padmali Rodrigo, Dr Elaine Rust, Dr Sarah Turnbull, Dr Carol Zhang. Doctoral Candidates: Ali Selcuk Can, Shynar Dyussembayeva, Chandra Naidu. UoP Business Service Research Office. Lisa Campbell - External Collaboration Support Officer, Daniel Smith - Business Development Projects Officer. Email: bsro@port.ac.uk UoP Conference and Lettings Department. David Goodwin - Commercial Manager. Email: reservations@port.ac.uk Business and Law Faculty Conference Lead: Dr Alan Tait

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INTERNATIONAL SCIENTIFIC COMMITTEE

Ozan Aks?z Anadolu University, Turkey

Semra G?nay Akta Anadolu University, Turkey

Habib Alipour Eastern Mediterranean University, North Cyprus

Levent Altinay Oxford Brookes University, UK

H?seyin Arasli Eastern Mediterranean University, North Cyprus

Alev D?ndar Arikan Anadolu University, Turkey

rfan Arikan FH Krems University, Austria

Zeynep Aslan Nevsehir Haci Bektas Veli University, Turkey

Turgay Avci Eastern Mediterranean University, North Cyprus

Ozan Bahar Mugla Sitki Ko?man University, Turkey

Billy Bai University of Nevada Las Vegas, USA

Ali Bavik Institute for Tourism Studies, Macau

Mustafa Besim Eastern Mediterranean University, North Cyprus

Kemal Birdir Mersin University, Turkey

Mark A. Bonn Florida State University, USA

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