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AIM: What are the pros and cons of narrowcasting and selective exposure?Do Now: Keep the handout, “Donald Trump Rode $5Billion in Free Media to the White House.”Top Trending Searches of 2018World CupHurricane FlorenceMac MillerKate SpadeAnthony BourdainBlack PantherMega Millions ResultsStan LeeDemi LovatoElection ResultsTop NewsWorld CupHurricane FlorenceMega MillionsElection ResultsHurricane MichaelKavanaugh ConfirmationFlorida ShootingRoyal WeddingOlympic Medal CountGovernment ShutdownTop PeopleDemi LovatoMeghan MarkleBrett KavanaughLogan PaulKhloe KardashianEminemUrban MeyerAriana GrandeRick RossCardi BTop Songs"Bohemian Rhapsody""This is America""Baby Shark""God’s Plan""Killshot""In My Feelings""Electric Slide""thank u, next""Mo Bamba""Lucid Dreams"The Print MediaNewspapers and magazinesYellow journalism- a sensational style of reporting emphasizing corruption, war, violence, and gossip. Popularized by newspapers at the turn of the century.Pecking order among newspapersNew York Times has largest impactNewspaper and newsweekly circulation has declined.The Broadcast MediaTelevision and radioBrought government and politics into peoples’ homes.The cozy relationship between the press and politicians lasted until The Vietnam War and WatergatePoliticians’ appearances, and mannerisms more important.Kennedy-Nixon presidential debate – Nixon believed he lost the 1960 Election because he was sweating and had ugly beard stubble during a debate with Kennedy.Today’s news people work in an environment of cynicism towards the government.A majority of the present day journalists believe that the most important that the media do or try to do is investigate claims made by the governmentGovernment Regulation of the Broadcast MediaFCC was created by the federal government in 1934 to regulate the use of the airwaves.The Federal Communications Commission (FCC) regulates the use of airwaves in three ways:Prevent near monopoly control of marketReviews performance of stationsIssues fair treatment rules for politiciansFCC regulates communication via radio, television, telephone, cable and satelliteThe president makes appointments to the FCCFrom Broadcasting to Narrowcasting: The Rise of Cable News ChannelsNarrowcasting: media programming on cable TV or Internet that is focused on one topic and aimed at a particular audience, e.g., C-SPANPotential of cable to report on news as it happens and offer myriad choicesAs TV viewership has increased, newspaper readership has decreased. The Impact of the InternetPotential to inform Americans about politicsInternet is purposive—people choose what to learn aboutSince Americans are generally disinterested in politics, they will not necessarily use the Internet for political information.Blogs provide additional information about news stories. ................
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