Mitsubishi Among Top Six Brands in J.D. Power 2020 Initial ...
[Pages:2]Mitsubishi Among Top Six Brands in J.D. Power 2020 Initial Quality Study
Mitsubishi Outlander Sport Ranks Third and Mitsubishi Outlander Ranks Sixth in Respective Segments
Mitsubishi achieved its best-ever performance in the J.D. Power 2020 U.S. Initial Quality Study (IQS). In addition to ranking among the top six brands for initial quality across the automotive industry, Mitsubishi emerged as the highest-ranked Japanese brand.
Now in its 34th year, the U.S. Initial Quality Study from J.D. Power is widely recognized as an early indicator of long-term vehicle quality, measuring defects and malfunctions, as well as design-related problems of features that may be operating as intended, but are poorly located or difficult to use. This study evaluates 233 unique potential problem areas.
RANK
J.D. POWER U.S. INITIAL QUALITY STUDY
Dodge 1
OVERALL BRAND RANKINGS
Kia 1 Chevrolet 3
With an overall score of 148 problems per 100 vehicles (PP100), Mitsubishi outperformed the industry average for
Ram 3 Genesis 5 Mitsubishi 6
Buick 7
initial quality by 18 PP100. Of the nine
GMC 8
categories measured by the J.D. Power Volkswagen 9
study to calculate initial quality,
Hyundai 10
Mitsubishi exceeded the industry average in the following six study factors:
Jeep 11 Lexus 12 Nissan 13 Cadillac 14
Industry
? Features/Controls/Displays
Infinity 15
? Driving Assistance
Ford 16
? Powertrain ? Infotainment
MINI 16 BMW 18 Honda 19
? Exterior
Toyota 19
? Interior
Lincoln 21
Mazda 22
Acura 23
Porsche 24
Subaru 25
Chrysler 26
Jaguar 27
Mercedes-Benz 28
Volvo 29
Audi 30
Source: J.D. Power 2020 U.S. Initial Quality StudySM (IQS)
Land Rover 31
136 136 141 141 142
148 150 151 152 153 155
159 161 162 166
173 174 174 176 177 177 182
184 185 186 187 190 189
202 210
225 228
THE J.D. POWER INITIAL QUALITY STUDY IS A POWERFUL TOOL,
ALLOWING AUTOMOTIVE MANUFACTURERS TO LISTEN TO OUR CUSTOMERS AND GAIN INSIGHTS INTO THEIR VIEWS OF OUR VEHICLES. THE 2020 RESULTS RECOGNIZE
OUR FOCUS ON QUALITY, RELIABILITY AND VALUE
IN ALL MITSUBISHI VEHICLES. OUR RANKING IN THIS STUDY GIVES US EVEN MORE REASON TO
CONTINUE OUR COMMITMENT TO
INNOVATION.
YOICHI YOKOZAWA
PRESIDENT AND CEO MITSUBISHI MOTORS NORTH AMERICA, INC.
Special Power Report | 2
Mitsubishi Outlander Sport Ranks 3rd Among Small SUVs
INITIAL QUALITY RANKINGS FOR SMALL SUVs
* Small sample size # Insufficient sample Source: J.D. Power 2020 U.S. Initial Quality StudySM (IQS)
RANK
Kia Soul 1 Toyota C-HR 2 Buick Encore 3 Chevrolet Trax 3 Mitsubishi Outlander Sport 3 Nissan Rogue Sport 6 Ford EcoSport 7
Small SUV Jeep Compass 8
Mazda CX-30 9 Hyundai Kona 10 Jeep Renegade 11 Hyundai Venue 12 Subaru Crosstrek 12 MINI Countryman 14
Honda HR-V 15 Nissan Kicks 16 Buick Encore GX N/A Mazda CX-3 N.A #
125 139 143 143 143 145 153
156 159 161 165 168
184 184 185 190
227 110*
The Mitsubishi Outlander Sport tied for 3rd place in the small sport utility vehicle (SUV) segment, a notable rise from its 6th place position in 2019.
The redesigned Mitsubishi Outlander Sport surpassed the performance of all other small SUVs for Interior, and ranked 3rd for Features, Controls and Displays in the 2020 J.D. Power IQS.
Mitsubishi Outlander Ranks 6th Among All Compact SUVs
INITIAL QUALITY RANKINGS FOR COMPACT SUVs
* Small sample size # Insufficient sample Source: J.D. Power 2020 U.S. Initial Quality StudySM (IQS)
Hyundai Tucson Kia Sportage
Chevrolet Equinox Buick Envision Jeep Cherokee
Mitsubishi Outlander Volkswagen Tiguan GMC Terrain Jeep Wrangler Compact SUV Nissan Rogue Subaru Forester Honda CR-V Mazda CX-5 Toyota RAV4 Ford Escape
Mitsubishi Eclipse Cross Hyundai Nexo
RANK
1 2 3 4 5 6 7 8 9
10 10 12 13 14 15 N/A
N.A #
127 131 133 134 143
151 153 160 162 163 164 164
174 191 201 208
143*
The Mitsubishi Outlander moved up the ranks from 10th position in 2019 to 6th place in 2020.
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