LPS
The Profit: Sweet Pete’s
1. SWOT Analysis:
a. Strengths - Internal: Identify at least two strengths of Sweet Pete’s
b. Weaknesses - Internal: Identify at least two weaknesses of Sweet Pete’s
c. Opportunities - External: Provide at least two potential opportunities for Sweet Pete’s
d. Threats - External: Provide at least two potential threats to Sweet Pete’s
2. The Marketing Mix: Are any of the 4 P’s of Marketing (Product/Price/Place/Promotion) not focused on Sweet Pete’s Target Market? Identify which of the 4 P’s and provide an explanation as to why/how it’s not focused on the target market.
3. Marketing Strategies: An effective marketing strategy should be focused on the key points of difference (Advantages)
a. Identify at least two key points of difference Sweet Pete’s could utilize in its Marketing Strategies and identify which of the 4 P’s of Marketing the key points of difference are related to:
b. If the Hersey Company were competing with Sweet Pete’s, what key points of difference might they utilize in their marketing strategies? Review the following website () and provide at least two key points of difference:
4. Mass Marketing vs Market Segmentation: Sweet Pete’s has two forms of business; The Candy store and Educational tours. Decide which form of marketing would work best for each business and explain your reasoning.
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