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Marketing 4 PsProduct: The EventPrice: The actual cost of planning and running the (event) and the amount that customers pay to attend.Place: Two aspects for place one is the physical location where the event is due to take place. The other is the chain of distribution used to get the product to the customers.Promotion: The methods used to get the message across to the customers. Using advertising, press releases, broadcasting, and the Internet etc.Promotional MixAdvertising: printing of leaflets, brochures, adverts on TV, radio, billboard, direct mail, signs, posters, displays, web pages, banners and emails.Personal Selling: persuading people to purchase certain aspects such as tickets, products or services. This can be done through sales meetings, presentations, selling face-to-face, Internet and telephone.Sales Promotion: Promotions done over a limited period of time to increase sales and demands. This usually helps to stimulate the market and most common methods include: coupons, competitions, raffles or lotteries, trade shows and exhibitions.Public Relations: Supplying up to date and relevant news about the event or product in order to generate a favorable impression. This is usually done via the TV, radio and Internet and can also include contributions within speeches, seminars and presentations.Direct Marketing: A form of advertising that involves communication of a product or service direct to customer through mobile messaging, email, interactive websites, fliers, promotional letters and leaflets. ................
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