PDF 2012-2013 Overview of Marketing
2012-2013
Overview of Marketing
Presented by Ann Walenski
1
The Big Idea! Marketing Story of Sliced Bread
?Otto Frederick Rohwedder ? "The Jeweler" ?Developed in 1912 ? Bread Slicing Machine ?Prototype/Blue Prints Destroyed in 1928 ?Adopted in 1930 by Wonder Bread
?Feature ? Sliced Bread ?Benefit ? Stayed Fresh
18 years of Marketing
Marketing is an ongoing process... and Failure is an Option!
You have developed your "Big Idea"
Review your Business Plan and figure out how to make it a Marketing success!.
Your Business Plan..
Operations Marketing
Finance
What is your Purpose?
Business OwTexnt er
What is your Plan?
Raise Your Hand if ...
You have a new product or service for the market.
You're not sure how to get it into the marketplace.
5
MARKETING PROCESS
The key to getting started in Marketing is asking the right questions.
What is your : ?Product/Service
?Vision ?Goal ?Purpose ?Budget
Tonight:
Write the Marketing
Plan HOW?
Understand Marketing Components
WHAT
Developing the Marketing
Plan
Why?
DEVELOP A ROADMAP
MARKETING PROCESS
Raise your hand if you have asked...
1. How can I set my business apart from the competition?
2. How Can I Market an Unknown Product?
3. What's the Best Way to Acquire Customers.
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