Www.leealancreative.com
Red Skelton
The longest running variety program in television history!
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“Red Skelton kept his amazing twenty consecutive years (1951 – 1971) of inspired (network) television locked away. . . .”
“Red Skelton The Mask behind the Mask” by Wes R Gehring
Until now………
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RED LETTER DAY
The day that we bring him back, the day when Red Skelton bursts back into our lives will be more than just memorable.
Families will talk about it. Old timers will fill ears with stories, young generations will be mesmerized by it all. Conversations at water coolers, social networks, and twitter will be totally RED.
Only a select few in each generation have the innate quality and charisma to make an indelible positive mark on the world. And at the same time and in their own special way somehow find a way to improve the human condition.
Red Skelton was such a creative giant and so diversified that to this day he remains without peer. His mark is made. And we are all somewhat better for it; better because he laughed with us. Better because he loved us for laughing along with him. Many thought Red Skelton laughed at his own humor. Sometimes, but bringing laughter into millions of lives was the driving force behind the man. He laughed with us.
A Vaudevillian, Minstrel, Movies, Television, Radio, Musical Conductor/Composer, Writer, Performer, and of course “One of America’s Clowns” as he loved to be called. And anywhere he went if there were a few people he was delighted to perform. Always on. Always.
RED LETTER DAY ANNOUNCEMENT
When The New Red Skelton Hour Worldwide is revealed it will be a public relations blitz with all media. Newspapers across the country will print the story, no doubt that Variety will make RED front page news. Television stations, all social media and networks will herald the story.
A great many details relating to how this will all be engineered to assure the results will be forthcoming.
NETWORK AND SOCIAL NETWORK PROGRAMMING
Network television shows scramble every day of the week for stories, celebrity guests, and events. The New Red Skelton Hour and all its components will be an extremely hot topic. We will provide every one of them with everything they want to know about Red Skelton.
RED LETTER DAY
There is one person who knows more about RED than anyone on earth.
Mrs. Lothian Skelton, Red’s beloved wife of so many happy years.
It is our hope that Mrs. Skelton will appear on all the national and international television talk and discussion shows in person to give the world first person insight to Red Skelton and outline all the events and plans we have for RED and his return to the public spotlight.
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There is no one on earth better to represent Red Skelton than Mrs. Skelton. As part of her appearances she will be armed with some of the best quality and most humorous clips of Red’s performances.
Possibly some other samples of Red’s genius including his cherished Clown Paintings.
And for an absolute surprise to the talk show hosts themselves and their audiences Through the magic of Holography Red Skelton will actually appear IN PERSON
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All this is coming soon.
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Mr. & Mrs. Red Skelton
Red Skelton will be soon be “alive and well” among us.
TABLE OF CONTENTS Page
About Red: 5
Red Skelton Worldwide Entertainment Outline 10
Core Executive Summary 11
Project Outline 23
Market Opportunities 24
Red Skelton Network Television 24
Infomercials & DVDs 25
Red Skelton Centennial Series 27
Red Skelton Comedy & Art Tour 30
Red Skelton Worldwide Television Network 31
Red Skelton TV Documentary, At Home, Mobile Apps 32
Seeing Red – The Red Skelton Story – The Movie 33
Red Skelton Hour Worldwide 35
Red & Friends Animated TV Cartoon Series 38
New Distribution Platforms 39
Red’s Guest Stars 41
Social Media 45
I Phone Game Apps 46
Sample Planned Media Development 47
Red Reasons for Instant Success Now 50
Quotes From Red 52
Freddie the Freeloader 55
Pledge of Allegiance 56
Added Pages:
Red Skelton – The Artist 57
Freddie the Freeloader US Postal Stamp 58
Red and Gunsmoke Comparison 60
Red Skelton You Tube Survey 61
Books About Red 63
Finally 64
[pic] About RED S5KELTON
• Red Skelton was on network television CBS & NBC consecutively from 1951 – 1971
• 629 Shows broadcast only once on original dates averaging 25 million viewers per week
• With hundreds of the world’s greatest entertainment name guests..
• All carefully stored in climate controlled archives
• Never duplicated, syndicated, or copied.
• Never seen………….but once*
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• A series of 6 DVDs were released from the 1970 television years and then [5]discontinued.
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• Red Skelton appeared in more than 31 movies
[pic] His star on the Hollywood Walk of Fame
Red composed 8,000 songs and 64 symphonies. He conducted and composed for numerous albums as well as having his selections performed by the likes of Arthur Fiedler, the London Philharmonic and Van Clyburn.
[pic]Red Conducting
Red Skelton was the greatest and most prolific painter of clowns
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Red as Freddie the Freeloader & his Pledge of Allegiance
His Triple Self Portrait [pic]
SOME FACTS ABOUT RED:
Facts and stories of Red Skelton are so voluminous it is not possible to summarize his life and effect on the American landscape within confines of a few pages. Books have been written. Movies have been made with him and about him. Buildings, showplaces, bridges are named for him, and the Red Skelton Performing Arts Center in Vincennes, Indiana is dedicated to his life and career.
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Red Skelton Performing Arts Center – Vincennes, Indiana
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As late as August 2009 a United States postal stamp bears the image of one of Red’s most lovable characters, Freddie the Freeloader whom Red portrayed many times silently in pantomime. Freddie spoke as well.
Red Skelton:
• Was so poor as a child that he once sang for pennies on the streets of his Indiana home town.
• Quit school at 10 to join a traveling medicine show.
• Always ended his TV show---which ran for two decades---and his radio show by saying, "Good night and may God bless."
• Had a bridge that spans the Wabash River between Indiana and Illinois named after him in 1963.
• Composed thousands of songs and more than 60 symphonies over the course of his career.
• The Red Skelton television shows are the second most popular shows in TV history. Gunsmoke is first.
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Please read on…………….
Red Skelton Worldwide Entertainment Outline Details
A corporation consisting of some of the most highly seasoned and experienced professionals in Media, Media Sales, Television and Video Production, New Media Development, and Distribution methodology formed to market the classic “Red Skelton Show” Television Catalogue and related items.
DESCRIPTION
Red Skelton appeared in 31 feature films, was a brilliant star in radio, and achieved his greatest global fame in television. The Red Skelton Show initially ran on the NBC Television Network from 1951-1953, then moved to the CBS Television Network from 1953-1970, and returned to the NBC Network for its final broadcast season in 1970-1971.
CATALOGUE CONSISTS OF:
• 629 television programs, 96 in black &white and 153 in color, which were broadcast on the CBS & NBC Television Network from 1951-1970. Many have of the programs have already been converted, at significant cost, to Digi-Beta and are in perfect broadcast condition. These episodes reached the younger baby boomers, which is the most desirable marketing demographic, and include an impressive list of guest stars.
• Red Skelton’s home movies showing Red and his guests (See page
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Red as Freddie – Bob Hope – Johnny Carson
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CORE EXECUTIVE SMMARY
Lee Alan
President & CEO
Producer Director Performer Author Creator
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Lee Alan is a nationally known producer of programs, commercials, events, expos, trade shows. His radio shows are legend for achieving rating shares at times in excess to 40%.
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PRODUCER
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Lee has produced hundreds of client promotional events and concepts, advertising campaigns, created special events, expos, shows in Michigan and elsewhere including events for movie special evenings, and dozens of stage shows and theater events.
Lee has written and implemented hundreds of creative approaches, produced scores of network television and radio shows, and written over 1,000 commercial musical jingles and over 25,000 commercials and award winning campaigns.
• CBS-TV SPECIALS – GENERAL MOTORS – FORD – CHRYSLER
• NORTH AMERICAN INTERNATIONAL AUTO SHOW
• NATIONAL RADIO SPECIALS: THE AMERICANS – AMERICAN IN A MINUTE.
• THE AMERICANS – PRESENTING THE 4TH OF JULY.
• THE FRANK SINATRA STORY - Radio & Television
• BACK IN THE 60S AGAIN – Radio – Television in Production
Career chronicled in the books:
“WIXIE Wonderland” by Dick Osgood, University of Wisconsin Press, “Rockin’ Down The Dial” by David Carson, Momentum Books and recently “From Soupy To Nuts” by Tim Kiska.
Lee has now authored his own book entitled: “Turn Your Radio On – Live From Motown”, a remembrance of his experiences in Advertising Entertainment, Radio & Television, The Motown music explosion, the world of Retail Advertising and secrets of the media…….
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Soon To Be Published: THE WAY TO THE PUBLIC MIND
Secrets Of Successful Commercial programming and Retail Advertising
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Lee Alan (Cont
MARKETING SEMINARS – 20 Yrs Worldwide
SPEAKER
As a motivational speaker he has visited 38 states and 4 foreign countries speaking to marketing and sales organizations at state and national conventions on the subjects Entertainment, broadcast programming, advertising and marketing.
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• SPOKES PERSON – MEDIA PRESS RELATIONS BUSINESS
• ADVERTISING AGENCY OWNER - LOCAL AND NATIONAL
• LEE ALAN SCHOOL OF BROADCAST ARTS. – DETROIT
Courses written by Lee Alan–Licensed– Michigan State Board of Education
• LEE ALAN PRODUCTIONS – PUBLISHING – ADVERTISING AGENCY 30 Yrs
• CHRYSLER – GENERAL MOTORS – FORD COMMUNICATIONS-TRADE SHOWS AND CONVENTIONS
• MEDIA SALES CONSULTANT TRAINER – MUSICIAN – MARKETING SEMINAR SPEAKER – VOICE OF THOUSANDS OF PROGRAMS – TELEVISION SPECIALS – NBC – CBS - ABC
Education
Cooley High School – Detroit Michigan
Michigan State University – Lansing, Michigan 2 Years
Wayne State University – Detroit, Michigan 4 Years
Awards
• 11 Silver Microphone Awards for Best Radio Commercials
• 4 Silver Microphone Awards for Best Commercial Music
• 6 NADA awards for best Auto Dealer Advertising Campaigns
• 3 Radio Advertising Bureau awards for best humor in advertising
• Peabody Award Nominee for The Americans - 4th of July
• Michigan United Conservation Clubs “Communicator of the Year” award.
• Michigan Broadcast Hal of Fame Nominee
REFERENCES – RECOMMENDATIONS
“Lee Alan is a unique creative force in the broadcast industry. .Lee achieved National acclaim as the top pop DJ in Detroit for over a decade, his advertising agency produced marketing campaigns that are still being talked about. .Lee has been a friend and mentor to me and many others, his advice always rings true.” August 1, 2011 1st Harvey Cooper, Industry Consultant, Harvey Cooper Consultant
Lee Alan (Cont
“Lee Alan was, is, and will always be a Detroit Legend. His amazing talent, his innovation and passion has never lessened. From the time I first heard him to the day he hired me to this day I have been a fan. His influence on television and modern radio and rock and roll puts him in a unique class of innovators that are copied, but never equaled...do yourself a favor...use his gift!
Johnny Randall” August 2, 2011 1st David Manheimer, Department Manager, Commercial Equipment Company ______________________________________________________________________________
“Lee Alan is a talented Man. . Lee is a classic giant of radio and the media business..Throughout the years Lee as maintained that work ethic....and created some of the most famous radio and successful advertising campaigns ever! Ron Garrett, Director of Marketing &Entertainment, Sahara Hotel/Casino
“If it's important for you to work with a unique talent with a great deal of experience, you can do no better that to take advantage of Lee's ability and acumen.” August 5, 2011 Owner, Bob Green Productions, Inc.
“Lee is a unique individual. All at once, he is top-notch radio performer and on-camera talent, a creative advertising genius, a strong and innovative businessman, a writer, a humorist, and an amazing, intuitive producer. I was privileged to work with him.The skills and lessons I learned from Lee have resonated my career. Lee Alan... the best of the best.” September 6, 2011 John Chickering, Owner, Principal, Chickering Associates
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ROBIN SEYMOUR – VP Production & Direct Response
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MANAGEMENT PROFILE
Product Consulting Marketing Production Media
Results-focused executive with a proven record of success directing national and international management and marketing initiatives in diverse environments. Visionary “big picture” innovator and strategic planner skilled in development and execution of target marketing, business development, and product launch programs. Strong entertainment, production, and media background.
CORE COMPETENCIES:
Leadership/Team Building,, Business Development, Product Development, New Product Launches,
Promotions Marketing, Video and Content Production, Media Purchasing and Placement, Seminar and Rally Events, Training and Coaching, Call Center and Fulfillment Services, Direct Sales Marketing, Financial Management, Vendor and Customer, Relationship Management, Public Speaking
PROFESSIONAL EXPERIENCE
OPPORTUNITY PRODUCTIONS, Redondo Beach, California 1990 - present
President and Founder
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Head of business development and marketing. Formed and manage an award-winning production team which has been working together for over fifteen years. Team covers all aspects of pre-production through post – producing, writing, sound, camera, lighting, directing, graphics and special effects, web development and design, and editing. Work with clients to determine all of their content, production, and media needs. Ensure project runs on time and according to budget. Secure all call center and fulfillment services needs. Buy and place media world-wide.
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ROBIN SEYMOUR (Cont)
Key Achievements:
¬ Created, produced, and delivered over hundreds of radio infomercials, television commercials and
infomercials, rallies, seminars, corporate imaging videos.
¬ Led all production and media distribution for Super Blue Stuff, which resulted in close to 400 million
dollars in sales in less than 4 years and was #1 for eight months.
¬ Produced award winning corporate video for Wiley Laboratories. Acknowledged for excellence in
writing, directing, lighting, sound, and graphics/special effects.
¬ Established and developed new company -- BizBuz International – a 24-hour worldwide television
network on the Internet dedicated to business and direct sales marketing entities.
Multiple Clients, Multiple Locations 1970-1990
Marketing and Media Consultant
Worked with multiple entrepreneurs and existing direct sales marketing companies to bring their business and products to market. Created sales seminars, company compensation plans, training programs, live events and rallies, sponsored seminars, and products and product launch plans.
Key Achievements:
¬ Developed Network 2000 – the first independent network marketing company approved by a
Fortune 500 Company, GTE (now Verizon). Directly responsible for securing millions of new customers and the addition of 5 Division VPs and their staff, in less than 4 years.
¬ Developed two self-owned direct sales company’s, focused on jewelry and art, to great success.
Robin Seymour Enterprises, Detroit, Michigan 1968-1971
President
Discovered new talent. Managed numerous bands and musical acts and played a key role in leading them to national and international stardom. Developed and produced multiple small and large scale live events and concerts including -- but not limited to -- Sonny and Cher, Chuck Berry, Little Richard, Blood Sweat and Tears, Aretha Franklin, Bob Seger, Neal Diamond, Frankie Avalon, and many of the Motown acts.
Key Achievement:
¬ Founded and built management company into a successful and well-respected business in the
industry.
¬ Developed and launched multiple successful acts and musical careers.
¬ Discovered Johnny Ray.
¬ Forged relationship with the March of Dimes, which resulted in millions of dollars worth of earnings
and donations for the organization.
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ROBIN SEYMOUR (Cont)
SWINGIN’ TIME / CHANNEL 9, Detroit, MI / Windsor, ON 1963-1971 Host
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Partnered with production team to develop and air the television program Teen Town (aired once a week) which evolved in to Swingin’ Time – a show which featured 50 to 75 local kids dancing to top billboard hits six days a week.
Served as main talent, interviewed all musical guests, worked with all on air talent, which resulted in the launch of successful careers for multiple national and international bands and musical acts.
Key Achievements:
¬ Responsible for securing all advertisers and show sponsors.
¬ Initiated commercial tie-ins and cross promotional programs with local record stores and
businesses.
¬ Created segment, “Yea or Boo”, where two teens from the audience were asked to vote on new
records.
¬ Introduced all Motown acts to mainstream audience.
¬ Helped Berry Gordy build Motown Records in 1957 by featuring all his recording acts on the show.
¬ Created, managed, presented a seven-day show, Swingin’ Time at Detroit’s Fox Theatre.
BOBBIN’ WITH ROBIN / WKMH-AM 1310 (later became WKNR), Detroit, MI 1950 – 1968
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Pioneered rock and roll on the Detroit airwaves long before the Top 40 format emerged. Among the first of the nation’s DJs to ask his listeners what they thought about new records and was one of the key on air personalities to play songs performed by rhythm-and-blues / doo-wop style artists. Hosted some of the earliest sock hops and initiated commercial tie-ins with local record shops.
Key Achievements:
¬ Spent 18 years listed as one of Billboard’s Top 10 DJ’s in America.
¬ Named Disc Jockey of the Year by Billboard in 1953.
¬ Named Disc Jockey of the Year by Hit Parader in 1954.
¬ Assisted owner of the station to grow his daytime only radio station to 24-hour radio station and
establish five additional radio stations throughout Michigan. Coordinated the station owner’s
purchase of the Detroit Tigers baseball team.
Previous Experience includes On-Air Talent Armed Forces Radio Network, World War II; Actor – The Lone Ranger
EDUCATION AND ASSOCIATIONS WAYNE UNIVERSITY, Detroit, Michigan Chamber of Commerce
Kiwanis March of Dimes Y’men Optimist
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JIM HAMPTON - VP Marketing – Promotion - Sales
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CEO and Chief Strategist Greenhouse Marketing Group, Los Angeles
Mr. Hampton has 30 years of experience in marketing and broadcasting.
He is recognized as a pioneer in radio syndication being among the first to launch advertiser-supported radio programs throughout the world as well as in association with networks such as ABC and CBS.
A self-styled entrepreneur, Mr. Hampton was the creator of the first 24-hour in hotel television network for the Hilton Hotel Corporation, an innovation now commonplace among major hotel chains.
Mr. Hampton became the first to design American-style programs for Coca Cola and Shiseido that aired throughout Japan on FM Tokyo Network. His string of radio achievements also included development of the first pop music radio show in China. The “MusicWorld Express” aired in English and Chinese in the People's Republic of China reaching more than one billion listeners.
He was one of the first marketers to embrace and implement the concept of integrated marketing for clients, such as Avery Denison, MasterCard, KMART and FAO Schwarz.
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JIM HAMPTON (Cont)
Mr. Hampton is respected as an idea man who uses non-traditional thinking to create award-winning concepts. He has won three Aegis Awards, two Telly Awards, an Onmi Intermedia and a Summit Creative Award for Creativity.
His vision for Greenhouse Marketing Group has helped the company to combine branding, marketing, and corporate underwriting into one full service organization that stands ready to bring the boldest ideas to the biggest brands.
Radio/TV Program Developer, Writer/Producer,
Syndication/Marketing Expert, & DJ/Host
PROFILE
Jim Hampton has had a significant career in Radio & TV Program Development,
Broadcasting (including on-air stints in Detroit, Chicago, Tokyo and China), Network
Syndication, Integrated Marketing and Promotion, nationally and internationally.
Hampton is not only a radio personality who worked his way up to the top stations in the
biggest markets, but also a talented writer/producer, and a marketing expert known for
his cutting edge ideas. The combination of these talents has given him the experience to
tackle any project, no matter the size.
CAREER HIGHS
•The youngest radio DJ hired by ABC at WXYZ Detroit as a teenager
•Among the first to produce & syndicate sponsored barter radio shows
•Wrote and produced over 1000 radio programs that aired around the world
•Interviewed almost every major music star of the 70’s & 80’s
•The first to create a 24-hour voice tracked radio format, Big Country, in 70’s
•The first American DJ to host a Top 40 radio show in China in 80’s
•The first American radio producer to provide daily programs for Japan
•Co-host of American Top 40 with Casey Kasem in Japan
•Created first business TV channel for hotel guests in 50 Hilton hotels
•Developed MasterCard’s most successful College/youth program
•Created Celebrando, the 1st and largest circulation Hispanic entertainment magazine
•Created launch strategy for Estee Lauder
•One of the first marketers to specialize in Integrated Marketing
•Co-Producer of “El Premio de la Gente, Latin Fan Music Awards” - Telemundo
•Launched to deliver content to radio and Internet
•Produced, hosted Andrea Bocelli “Amore” a 2 hour program for public radio stations
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JIM HAMPTON (Cont)
WORK HISTORY
2002 to Present Greenhouse Marketing Group
Creative Director / CEO
Jim started Greenhouse Marketing Group to combine branding, marketing, advertising and promotion into one full service organization to launch the boldest ideas for the biggest brands.
Currently Represent:
-City of Beverly Hills, City Watch web portal, Cedars-Sinai Medical Center, The LA Art Show, The Museum of Latin American Art, The Los Angeles Latino International Film Festival, the Beverly Hills Garden & Design Showcase, The Latin Fan Awards – El Premio de la Gente on Telemundo TV, Los Angeles Team Mentoring, the Visual Effects Society, to name a few.
Some of the successes included:
-Activision – Launched X2 Wolverine’s Revenge Video Game into marketplace
-Avery Dennison – Former AOR for Avery & producer of the Avery Achievement Awards
-ABC TV – Produced radio and retail promotions for The View, General Hospital, Port Charles
-Latin GRAMMYs – Produced the $1MM pre-party for nominees and sponsors
-El Premio de la Gente – Co-Producer and exclusive sales company that secured underwriting sponsorships from GM, BofA, Tecate, Target Stores, L’oreal Garnier,etc.
-Stella Artois – Responsible for branding this beer with the entertainment world
1986 – 2002 Tele Programs Marketing (TPM)
Producer / CEO
Jim wrote and produced radio programs for the ABC, RKO and CBS networks, as well as independent distribution in the US and markets around the world. Established one of the largest interview libraries in the marketplace. Programs included:
-ABC Radio Network – Spotlight Specials
Elton John Story
The Beach Boys
Bob Seger Story
The Eagles
John Lennon Story
Michael Jackson
And hundreds more
-CBS Radio Network – Radio Program Specials
Great American Summer
Memory Makers
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JIM HAMPTON (Cont)
Honor Roll of Rock ‘n Roll
I Write the Songs
The Great 1’s
-Independent Network – Weekly Program Specials
20:20 MusicWorld – US Syndication
The Music World Express – People’s Republic of China
The LA Express – FM Yokohama
American Top 40 – FM Tokyo
Fusion Forty – US Syndication
Great StarShip – US Syndication
Street Beat – US Syndication
1987 – 1989 Disc Jockey, host of The MusicWorld Express, a daily one-hour pop music DJ show on Shanghai Radio Network in People’s Republic of China.
1987 - 1990 Disc Jockey, host of The LA Express, a daily one-hour pop music DJ show on FM Yokohama in Tokyo, Japan.
1987 - 1990 Announcer, co-host of American Top 40 with Casey Kasem on Tokyo FM Radio Network across 8 markets in Japan.
1975 – 1986 The ProGramme Shoppe (Alto Communications)
Creative Director / President
Pioneered long form programs that were bartered to the top stations in the country and
underwritten by national advertisers, such as: Warner Lambert, Toyota, Coca Cola, etc.
Some of the programs written and produced by Hampton:
-Hitbound From Billboard – Weekly 1 Hour new music show
-Robert W. Morgan’s Record Report – Daily 5 minute music report
-90 Minutes with… - Weekly 90 minute Rock Interview and Music series
-Words and Music – Weekly 1 hour AC Interview and Music series
-An Original Christmas – 12 hour Holiday music special
1972 – 1975 Programming db, Inc.
Director of Programming
As Director of Programming for Ken Draper and Chuck Blore, I was charged with the
assignment of creating, launching and programming a number of 24-hour radio formats
to augment the company’s core business as a radio station consultancy firm (WCAR Detroit
WPIX-NY, KFWB-LA).
-Olde Golde – 24-hour oldies format – 150 stations
-Big Country – 24-hour voice tracked country format – 85 stations
-Rock Unlimited – 24-hour voice tracked Top 40 format – 45 stations
-Clean Air Show – 24-hour alternative format – 30 stations
-Something To Love – 24-hour love format – 22 stations
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JIM HAMPTON (Cont)
1970 – 1972 WLS Radio, Chicago
Assistant Operations, Production Manager, On-Air
-Produced all of the WLS Imaging, Stageings, Jingles, etc.
-Wrote, Produced all of the on-air promos, contests and commercials
-Wrote, Voiced and produced all Public Service announcements
-Announcer, DJ fill-in, commercials and promos
1969 – 1970 WCAR Radio, Detroit
On-Air Performer and Production Director
-Disc Jockey, weekends and fill-in
-Produced all of the station’s Imaging, promos, PSA’s and spots
1968 – 1969 WABX Radio, Detroit
On-Air Performer and Co-Manager
-Disc Jockey 2 – 6 PM, Monday through Saturday
Programming and Sales
Organized and managed first sales force to market “underground radio” to sponsors
1966 – 1968 WXYZ Radio, Detroit
On-Air Performer
-Disc Jockey, Midnight - 6AM, Monday through Saturday
-Disc Jockey, Weekends – 4p -10p Saturday, Sunday
AWARDS
-2000 Aegis Awards-Winner-TV Commercial-Evolution VH1 Commercial
-2000 Aegis Crystal Award of Excellence-Marketing-Branding Video
-2000 Omni Intermedia Awards-Gold-Evolution Branding Video
-2001 Telly Awards-Bronze-Evolution Branding Video
-2001 Summit Creative Award-Creativity-Evolution Branding Video
-2002 Telly Award-Silver-Avery Achievement Awards-Personal Profiles
-2002 Aegis Crystal Award of Excellence-Avery Personal Profile
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Project Outline
And now the entire Red Skelton television Catalogue has been unsealed and Is about to be seen again by millions around the globe in hundreds of ways
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FOLLOWING PAGES OUTLINE:
• Network/Cable Network Television 5 Days a Week
• Infomercials
• DVDs/Blu Ray - CD Collections
• Video distribution networks (Netflix – Itunes – others)
• The Life of a Clown – Centennial Network Television Specials
• Red Skelton Comedy, Music, Magic & Art Tour
• Red Skelton Television Network
• Red Skelton – One of America’s Clowns TV Documentary
• Red Skelton at Home – Red’s Own Home Movies
• Mobil Telephone Applications
• Seeing Red – The Red Skelton Story – Movie
• The New Red Skelton Hour
• Freddie- Klem & Friends – The Television Cartoon Series
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MARKET OPPORTUNITIES
RED SKELTON RETURNS TO TELEVISION 5 DAYS A WEEK
• Red’s Shows have never been released in syndication
• Not aired since their original broadcasts.
• They are new programs to the younger generation
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The broadcast and cable industry has experienced explosive growth during the past decade. There are hundreds of basic and pay cable channels available to viewers. As a result, there is an increasing demand for high-quality programming. Cable networks such as TV Land, Nick At Nite, TNT, TBS, and Comedy Central rely almost exclusively on off-network programs to fill their program line-ups. Broadcast stations also utilize this genre of programming sold by syndication companies to fill their 24-hour schedules.
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The Red Skelton Shows will be edited to include only the very best of Red and released for daily broadcast. The newly edited shows will contain integrated performances (content) of some of today’s contemporary stars performing, commenting about RED, telling RED jokes etc.
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RED SKELTON INFOMERCIALS AND DVDs
The DVD market has surpassed the theatrical movie industry in gross annual sales. DVD and Internet Download Sales are responsible for massive revenue. The international market for DVD sales is also out pacing the entire entertainment business.
CASE EXAMPLE #1 [pic]
CBS assigned distribution rights to Columbia House for “I Love Lucy” on VHS tapes only, for 15% of gross sales. Columbia House did all the marketing and assumed all costs. Only on VHS tapes, Columbia House grossed over $150 million with CBS’ share exceeding $22.5 million. Since then “Lucy” has been distributed on DVD and grossed another $100 million with CBS adding another $15 million. Even though “I Love Lucy” has been televised continually since the original episodes aired 1951-56 and in syndication with only 179 different half hours, and consumers have had the opportunity to record these programs for free off-air they purchase them to own at every opportunity.
CASE EXAMPLE #2 [pic]
• Like Red Skelton The “Dean Martin Roasts and Programs”, have never been repeated on television. They have been marketed only through direct response channels, and only DVDs; no other medium earning millions for Guthy Renker, the marketer. They have grossed well into the mid 9 figures.
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“INFOTAINMENT” INFOMERCIALS to SELL DVDs & CDs
We will produce a captivating series of thirty minute Infomercials and two minute short form commercials. They will be hosted by contemporary high profile celebrities leading us from one hilarious RED SKELTON scene to another. They will include some of Red’s biggest guest stars. The Infomercials will be high energy, knee slapping funny, and directly aimed at selling Red Skelton DVDs and products. Before airing they will be shown to Focus Groups for opinions and comments and possible final editing decisions.
From there the Infomercials will tested on television in three or four cities to gage results and effectiveness before releasing them nation and worldwide.
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From The Red Skelton Performing Arts Center - Vincennes, Indiana
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Five Very Special – Red Skelton Centennial TV Celebrations
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Red Skelton Performing Arts Center
Excusive Broadcast & Digital Delivery
200 Countries & 600,000 Cities, Towns, and Villages Worldwide
The key to successful television and video programming is presenting universally appealing content that by its very nature destroys all demographic and ethnic barriers; neutralizes all political, religious, and racial overtones, and is so magnetic that it must be seen by everyone to the mutual exclusion of everything else happening at the moment.
We now present one of those very rare opportunities. A series so universal in scope that the world will flock to a television or video screen. Five very special Specials directed at every one on the planet. Publicized by every journal and news source. For those few hours the world will forget its problems, be entertained by the most popular entertainers in the world, past and present, and celebrate “The Life of a Clown”
On July 18, 2013 the world will celebrate the 100th birthday of Red Skelton.
He grew up in middle America. Vincennes, Indiana where now, these many years later stands a museum honoring his life achievements, and a performing arts center, streets and even bridges bearing his name.
Beginning in early 2012 creative work will begin to present
“The Life of a Clown” - The New Red Skelton Hour
Over next 18 months these special performances will the bring together the most celebrated entertainers on earth to perform before live audiences at The Red Skelton Performing Arts Center. The result will be five star studded television treasures of unique, powerful, once in a generation entertainment milestones culminating with the Red Skelton Centennial Celebration on July 18, 2013
And to the amazement of everyone in each Special, Red Skelton himself will appear in person, perform, and laugh with us all. . . . . . Live!
One combined network, satellite. and digital system will be the source, serving the planet. Just one. Exclusive. Who will it be ?
And one powerful group of underwriters and sponsor products that appeal to family will benefit from hundreds of millions or eyes and ears riveted to these special moments in time. Who will they be ?
Red Skelton’s favorite Charitable Organizations will be present & will benefit
A PACKAGE OF 5 SPECIALS.
CELEBRATION OF THE LIFE OF A CLOWN & OUR OWN LIVES
5 Original Broadcasts – DVDs – Downloads - Repeats
EXCLUSIVE
• BROADCAST AND DELIVERY RIGHTS
• SPONSOR CATEGORIES. Products integrated in the shows.
• BRANDS & PRODUCT PRESENT IN ALL DVDs & DOWNLOADS
• SOCIAL/MEDIA CONTAINS ALL UNDERWRITER MESSAGES..
SOME REASONS and POSSIBILITIES TO CONSIDER:
Never before seen exclusive performances of Michael Jackson [pic]
Rolling Stones [pic] Justin Bieber [pic]
Paul McCartney - Ringo Starr
John Wayne Tim Conway Merve Griffin Dionne Warwick “The Jersey Boys” Frankie Valli & the 4 Seasons Jonathan Winters Frank Sinatra Jr.,
Ed Sullivan Lucille Ball The Fifth Dimension Tom Jones Phyllis Diller Johnny Carson Aretha Franklin Garth Brooks Mary Tyler Moore Etta James Tina Turner Elton John Little Richard Stevie Wonder Oprah Winfrey Bruce Springsteen Chuck Berry Jerry Seinfeld Cher Liza Minnelli Willie Nelson Kim arrey Steve Martin Carol Burnett Dean Martin Robin Williams Bob Newhart Milton Beryl The Beach Boys [pic]Bobby Darin & Red Skelton
Alan Jackson The Supremes Smokey Robinson The Funk Brothers
Hundreds of Exclusive performances.
[pic] Now Underway
[pic]
Red Skelton Performing Arts Center
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[pic] [pic]
THE RED SKELTON COMEDY & ART TOUR
• A perfectly produced, slick and marvelously entertaining exhibition and show in malls and theaters nationwide.
[pic] [pic] [pic]
• Internet shopping is taking people and away from the Malls and stores. The Malls are all searching for attractions that will bring the crowds back. Made popular by the avalanche of RED MEDIA exposure, “The “Tour” will be booked for months, years in advance.
• Children of every age and background will flock to SEE RED again.
• Red was the world’s greatest painter of Clowns. His originals which now sell in the 5 and 6 figures will be displayed with lithographs available, along with everything else that is RED.
1. Hundreds of different packaged DVDs
2. Red’s 31 movies
3. CDs
4. Chasing Red – Finding Red – Red Faces VIDEO GAMES
5. Children’s CDs & DVDs,
6. Live Comedians and Clowns.
7. Music & a Magic Show
• These exhibitions will all be pre-paid through the Master Contracts with National Sponsors and Underwriters who will have their names & products prominently displayed and for sale. The Malls will also pay to book and present these exhibitions.
• The crowds and display will all be videotaped for use in future DVDs and television shows.
The Red Skelton Worldwide Television Network
RSTN - All done in an Internet studio !
[pic] [pic]
RED SKELTON 24/7
We are already existing technology with added increments to create RSTN and make it interactive so the viewer can demand what they want to see when they want to see it and buy what they want – all right there from the Internet.
And best of all, because it is on the Internet it will be available to anyone in the entire world. Instantly. 24/7
Nothing can be copied or downloaded. You can see it, hear it, but that's all. No copies can be made from the Internet.
ALL THINGS RED
There will be an entire program schedule of all things RED including all the Red Skelton Shows 24/7. For the "On Demand" part of the network. must watch one of our Infomercials for RED's products which can be purchased directly from the site. There will be newly developed features with celebrities who knew or admired Red. Performances by them and others. All integrated with the Red Skelton Shows.
1. DVDs
2. Red's actual shows.
3. Red's Clown Paintings ( with Mrs. Skelton's permission and agreement)
4. CDs of Red's Radio Shows.
5. Other RED things for children.
6. Promote RED's "In Person" Holographic appearances.
7. Red's Movies
“Red Skelton – One of America’s Clowns” The TV Documentary. [pic]
A two part documentary about Red Skelton for television. His life, his work, his
loves, his friends, his shows and audiences. This will be broadcast on network
television and repeated numerous times over a two year period.
Red Skelton – At Home[pic]
A special “Limited Edition Collection” will be developed and edited from Red’s
Home movies which contain hundreds dozens of stars.
This will be released to the consumer on DVD and Blue Ray. The collection will
be narrated by celebrity friends and admirers of Red.
Red’s Mobile Phone Apps
[pic]Red – Klem – Freddie the Freeloader –The Mean Widdle Kid and other Characters will make dozens of applications.
“SEEING RED”
The Red Skelton Story a 3 part Network Television Miniseries [pic]
[pic]Al Jolson [pic]Larry Parks played Jolson in the movie
The Rebirth of Red Skelton to the World
BACKGROUND & FOUNDATION
The proven foundation for this part of the process was created as early as 1946. Although dozens life stories and biographical movies (biopics) have been produced none before or since has ever had the impact, worldwide acclaim, box office success, and personal smash results on its subject than “The Jolson Story” and later, “Jolson Sings Again.”
For many years Al Jolson was recognized as “The World’s Greatest Entertainer”. However by 1940 at age 54 his career was dead. To most of younger America Sinatra, Crosby and a score of others were others were top of the mind and popularity. To them Jolson was an unknown or at best a “has been”. Jolson’s career was past, dead and gone.
Then Hollywood columnist Sidney Skolsky convinced Harry Cohn, the head of Columbia Pictures to produce Jolson’s life story. Cohn agreed and the rest is history. With its release in 1946 Al Jolson was suddenly the most popular entertainer in the world again. There was a literal Jolson frenzy. The film was nominated for 6 academy awards and Jolson himself was in demand again; this time not only by his original audiences. but by an entirely new generation of the world who had never even heard of him until the movie hit the screen. It was so popular and such a financial success that a sequel entitled: “Jolson Sings Again” was released in 1948.
So washed up was Jolson that his new wife Earle had never even seen him perform. But now In 1946 at age 60 Al Jolson was the toast of the entertainment world and in demand all over the world. He was signed by Decca Records, appeared on dozens of network shows, was signed to do his own show, and with his percentage of the films and total career revival enjoyed his new found financial and phenomenal success until his death in 1950. To this day his estate reaps the rewards of the Biopic films that raised his career from the dead.
See these sites for the original Jolson Story movie previews:
Jolson Sings Again:
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THE PARALLEL
“SEEING RED”
The Red Skelton Story
A Three part Miniseries
Like Jolson back in 1940. Red Skelton today is well known to approximately one third of America and the western world. For the other two thirds a rebirth must take place. Today unlike the 40s, the world of movies includes not only the local movie house but the entire spectrum of new delivery systems that instantly reach hundreds of millions around the globe.
Four books have been written about the life of Red Skelton. Three of them totally capture his personality, struggles to start his career beginning as a teenager in Vincennes, Indiana, his wild climb to dizzying heights. profession success, personal failures, and love for people and America. They are personal, funny, and very emotional.
We need to commission a screen writer to first write a powerful treatment, then the screenplay for a three part miniseries and produce:
“ SEEING RED
The Red Skelton Story “
A hilarious, heartwarming biopic; not a documentary, but an actual dramatic movie series that will bring him alive, real, big as life, and instantly to a new generation around the world.
Much like the Jolson example, through this miniseries Red Skelton’s new career and interest in the man, will immediately be revived. The impact will be powerful, newsworthy and instantaneous.
Originally the Movie will run on television, then all existing delivery systems worldwide including The Red Skelton Television Network (RSTN) and then released as a powerful DVD series.
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“THE NEW RED SKELTON HOUR WORLDWIDE”.
The Series
We will produce a series of one hour special pilot programs which will follow the blockbuster miniseries “Seeing Red” and will continue the rebirth of Red Skelton through television networks and syndication.
The Programs
The shows will feature a mix of
1. The best of Red Skelton’s monologues and sketches taken from his hundreds of hours or programs in vivid color and digital clarity.
2. The most prominent guest stars who appeared with him on his shows.
3. Today’s big name stars of comedy, music, and other celebrity categories.
All New, Alive, and Contemporary
The shows will never allude to anything in the past. Red Skelton is alive!! They will never refer to Red Skelton being deceased or that he “was really great”. etc.
For all intents and our purposes these are truly the NEW RED SKELTON HOURS as if he and his past guests were actually alive and performing with the stars of today.
[pic]
Live Audiences
Much like Red’s past programs these shows will be recorded before live audiences with real applause, laughter, and reactions. Locations will vary, but will include The Red Skelton Performing Arts Center in Vincennes, Indiana, and other venue theaters in major cities where the productions will get strong publicity and national acclaim. “Red Skelton is coming to our town”!
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Music
Red Skelton was a composer and conductor for many music loving audiences. There will be a live orchestra, a featured part of the programs conducted by a different recognizable giant of music for each show; such as: Brian Setzer Orchestra (See this web site)
1. Sergio Mendes ( See this web site ) watch?v=_JkWu4f6520&feature=related
2. Marvin Hamlisch
Except for special, memorable, past performances the music will be fun, and contemporary appealing to all middle of the road audiences.
Red’s Presence on the Shows
To the live audience most of Red’s appearance will be shown on a huge screen much like the Academy Award Shows. To the home audience much of what we see of Red will appear to be another “live” performance; seamless with the rest of the show.
Red Skelton Actually on Stage
In each program a Hologram treatment of Red Skelton will put him on stage “live” before the audience and in many cases he will actually work with another performer or comedian. Sometimes doing part of the routine, sometimes just standing there laughing. (see this example of the technology used to put Celine Dion together with a long deceased Elvis)
watch?v=OtMnwZKOtwA
1. Through use of the Hologram method, much like Alfred Hitchcock was famous for appearing in all his movies Red Skelton will occasionally lurk in the background of a performance, or actually be seen seated in the audience, or standing around backstage waiting to go on, or laughing at someone else’s jokes etc. He will be ever present and alive. This concept is totally original and will be a highly saleable product to networks and syndication delivery systems. DVD sales resulting from the Birth/Rebirth of Red Skelton will be dramatic.
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The Tour
Over a time span to be decided and to create massive national publicity and media participation in newspapers and a majority of the national/international television news, radio, radio talk and entertainment shows The New Red Skelton Hour Worldwide television specials shall take place in 5 different cities. Each one with different talent/entertainment except possibly for the host or series of hosts.
Possibilities:
1. Red Skelton Center for Performing Arts – Vincennes, Indiana
2. New York
3. Chicago
4. Las Vegas
5 Los Angeles
events-exhibitions/venues-ticketing/goldwyn.html
6. London, England (International/Worldwide influence)
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This plan will absolutely bring Red Skelton back to life and introduce him to entirely new generations who will then become new sources of revenue.
The New Red Skelton Hour Worldwide [pic]
[pic][pic] [pic]
FREDDIE – KLEM & RED FRIENDS CARTOON SERIES & NEW EMERGING MEDIA
[pic] [pic][pic]
Freddie the Freeloader Gertrude & Heathcliff
Red Skelton’s clown characters will be developed into a pilot for a children’s
cartoon series to be shown on television, Internet, DVD, Blue Ray, and on
demand in all corners of the world regardless of language.
[pic] [pic] [pic] [pic] Cauliflower McPugg Mean Widdle Kid Sheriff Deadeye San Fernando Red
These Characters and others will be animated and come alive
[pic] [pic] [pic] Little Ole Man Willie Lump-Lump Clem Kadiddlehopper
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NEW VIDEO DISTRIBUTION PLATFORMS:
New platforms to distribute video require quality branded content. As a result, strong demand for quality television will increase for the next 5 to 10 years. Two new distribution platforms currently looking for strong branded content are cell-phone networks and the RBOC video distribution network. Yahoo, Google, AOL, Itunes, and RealNetworks, to name a few are content packagers needing and buying strong branded content to build consumer awareness and acceptance.
• Television Syndication to Local Stations (M-F Strip plus Weekends)
• Cable Networks (TVLand, Retro, Comedy Central)
• Retail Sales of DVD’s*
• Direct to Consumer DVD’s via Infomercials and spots*
• International Sales both Retail and Direct to Consumers
• Content Sales via Itunes, Hulu, tv land and various paid services.
• Internet Sales including all foreign markets.
* The established Skelton web site is part of this
package
* Cell Phones
* New emerging technologies. Ipads, Ipods, Kindles, Paid Facebook,
Twitter, My Space, Google, Bing, others. New media, mobile apps
* Complete cartoon series
* Full length film for Theater and/or Cable
• DVD’s Marketed as complete Programs, Red’s Individual Characters
New Media Delivery Models Present Opportunities.
• In 2009 US consumers spent $1.2 billion on video-on-demand versions of movies and television shows. This was small in comparison to the $30 billion that was spent in 2009 on DVD sales.
• The Red Skelton Television Network – Worldwide.
• “ THE LIFE OF A CLOWN”
The Red Skelton Centennial Network TV Special Series.
“Whatever the pipeline in the future, whether it’s ipod or TV shows on satellite, they are going to need content,” said Amir Malin, a Hollywood veteran who has the ability to generate revenue from older libraries and the founder of Qualia Capital.
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NEW VIDEO DISTRIBUTION PLATFORMS (cont)
The biggest hit in Hollywood these days seems to be old television shows and movies. With digital delivery (new media), this is a hot topic among studio executives these days as investors see new gold in faded flicks.
Thoughts on Red Skelton:
Opportunity lies in the resurrection of the character. Delivering Red Skelton to a vast new audience via the mobile communications networks (I-phone, etc.) gives us an opportunity to achieve instantaneous response. The I-phone applications, for instance, gives us opportunities for short blasts of comedy, games, and even thought provoking moments.
This is development of a new marketplace combining old and new footage that takes advantage of some of the story lines that have already been written. Special programming brings television, Internet, mobile communications to one side. The other part is offered up to the middle tier of theaters looking for new
programming to augment the product being furnished by major motion picture
companies.
All the tie-ins that can come from this product are mind-boggling. The new media numbers may dwarf anything from the past and may dwarf our financial projections. Taking this product to mobile communications: Facebook, Twitter, and other social media sites, success is built in.
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RED’S GUEST STARS……
The following roster of the world’s greatest show business stars and personalities covers only six of 19 years of Red’s guest stars from 1964 through the 1969 television season. The Red Skelton catalogue includes hundreds of shows from 1951 through 1970. This is a small list. They are all part of the package.
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Fall 1964 – Spring 1965 One Hour Color
Milton Beryl Petula Clark
Ike Cole Bill & Vic Dana
Bobby Darin Phyllis Diller
The Doodletown Pipers Donna Loren
Buddy Ebson Freddie and the Dreamers
Paul Ford Stanley Holloway
Greer Garson George Gobel
The Hollies Jack & Gayle
Joyce Jamison Horst Jankowski
Jack Jones Stubby Kaye
Jack Kruschan Fernando Lamas
The Lettermen Tina Louise
Marcel Marceau Marine Drum & Bugle Team
Johnny Mathis Audrey Meadows
Robert Merill Bobby Morse
Patrice Munsel New Christy Minstrels
Peter & Gordon Harve Presnel
Vincent Price The Rockin Berries
Cesar Romero Mickey Rooney
Bobby Rydell The Supremes
Robert Vaughn The Young Folks
John Wayne Nancy Wilson
Greer Garson
Ed Wynn
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Fall 1966 – Spring 1967 One Hour Color
Edie Adams Jack Albertson
Nancy Ames Eve Arden
The Baja Marimba Band John Banner
Shirley Bassey Polly Bergen
Godfrey Cambridge Lana Cantrell
Chad & Jeremy Richard Chamberlain
Tim Conway Jackie Coogan
Bob Crane Senator Everett Dirksen
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Fall 1966 – Spring 1967 One Hour Color (cont)
Peter Falk Tennessee Ernie Ford
Allen Funt Greer Garson
George Gobel Frank Gorshin
Robert Goulet Merv Griffin
Jack & Gayle Jay & The Americans
Joyce Jamison Jack Jones
Fernando Lamas Abbe Lane
Janet Leigh June Lockhart
Barbara McNair Audrey Meadows
Marilyn Michaels Jane Morgan
Matt Munro Patrice Munsel
Ozzie & Harriet Nelson Vincent Price
Tony Randall Martha Raye
Johnny Rivers Cliff Robertson
Cesar Romero Mickey Rooney
Nipsey Russell Sandler & Young
The Serenaders & Eddie Ailen Simon & Garfunkel
Terry Thomas Joanie Sommers
Dionne Warwick Robert Vaughn
Gig Young The Young Folks
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Fall 1967 – Spring 1968 One Hour Color
Nancy Ames Eve Arden
Eddy Arnold The Association
Nancy Ames Eve Arden
Eddy Arnold The Association
Polly Bergan Milton Berle
Herschel Bernardi Godfrey Cambridge
Lana Cantrell Pat Carroll
Mike Connors Jackie Coogan
Tim Conway Wally Cox
Phyllis Diller The Doodletown Pipers
Dale Evans The Fifth Dimension
Maurice Evans Tennessee Ernie Ford
John Forsythe Allen Funt
Kathy Gale ` Arthur Godfrey
Harper’s Bizarre Shirley Holloway
Burl Ives Fran Jeffries
Tom Jones Fernando Lamas
Abby Lane Bert Lahr
Sergio Mendes & Brasil 66 Janis Paige
Jane Powell Gilbert Price
Vincent Price Lou Rawles
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Fall 1967 – Spring 1968 One Hour Color (cont)
Cyril Richard Johnny Rivers
Roy Rogers Mickey Rooney
Joe E. Ross Nipsey Russell
Dusty Springfield Robert Stack
Terry Thomas Frankie Valli & the Four Seasons
Shani Wallace Dionne Warwick
Nancy Wilson The Young Folks
Fall 1968 – Spring 1969 One Hour Color
Shirley Bassey Lana Cantrell
Vicki Carr Pat Carroll
Jackie Coogan Phyllis Diller
Senator Everett Dirksen Dale Evans
Maurice Evans The First Edition
Sergio Franchi Hal Frazier
George Gobel Arthur Godfrey
Merv Griffen Van Johnson
Jack Jones Boris Karloff
Carol Lawrence The Lettermen
June Lockhart Gloria Loring
Ted Mack Grace Markay
Audrey Meadows Robert Merrill
The Mills Brothers Pat Munsel
Ozzie and Harriet Nelson Jane Powell
Vincent Price Dale Robertson
Roy Rogers Sue Ramey
Lou Rawles Martha Raye
Mickey Rooney Sandler & Young
Dionne Warwick Spanky Wilson
Jonathan Winters Jane Wyman
The Young Americans
Fall 1969 – Spring 1970 – One Hour Color
Jack Albertson Barbara Bain
The Baja Marimba Band Kaye Ballard
Shirley Bassey Edgar Bergan & Charlie McCarthy
Walter Brennan Godfrey Cambridge
Pat Carroll Mick Connors
Jackie Coogan Danny Davis & the Nashville Brass
Mac Davis Jackie DeShannon
Duke Ellington Maurice Evans
Barbara Feldon The First Edition
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Fall 1969 – Spring 1970 – One Hour Color (cont)
Joan Freeman George Gobel
Peter Graves Clint Howard
The Iron Butterfly Carol Laurence
Janet Leigh The Lettermen
Howard Keel Audrey Meadows
Robert Merrill The Mills Brothers
Agnes Moorehead Greg Morris
Leonard Nimoy Oliver
The Original Caste Fess Parker
Vincent Price Jane Powell
Gary Puckett & the Union Gap Lou Rawles
Martha Raye Paul Revere & the Raiders
Linda Sue Risk Cyril Richard
Cesar Romero Mickey Rooney
Sandler & Young Frank Sinatra Jr.
Smith Ed Sullivan
Sweetwater Tiny Tim & Miss Vicki
The Vogues Three dog Night
John Wayne Jack Wild
[pic] [pic] [pic]
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Red Skelton Media
Social Media Methodology and Overview
One Red Skelton Media strategy is to use social media and alternative methods of distribution as a means to expose intellectual properties to the public.
In the case of most properties, a series of animated shorts will be produced which will be distributed virally on websites such as , , , and a growing number “worldwide” as well as on mobile phone networks.
Facebook, Twitter, Youtube, and Itunes accounts will also be launched for each property, with characters from that IP actually communicating with the audience.
Other social media methods of communication will be chosen for each property depending on the audience demographic.
Each property may also have its own website, although careful consideration will be given to the cost benefit. With some brands it will be more efficient simply to have them live on other sites. At all times we will be looking to maximize our marketing dollars.
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I PHONE GAME APPLICATIONS
Iphone game apps work exactly the same way and game apps will be created for each of the properties. By re-purposing animation and design elements we can produce these quickly and at a low price point. As with the cards, they are in and of themselves an advertising vehicle, while at the same time they generate income. While it cannot be considered a given, one app that catches fire could represent a complete ROI for a project. Alternate forms of distribution that do not fall in the social media category will also be employed on a project-by-project basis.
THE PROFESSIONALS DRIVING AND MANAGING
Driving all of this will be a team of professionals put together for the express purpose of building these brands using these alternative media strategies. This team will consist of individuals who are avid users of social media. We expect our team members to tweet, use Facebook, watch videos on You Tube/Vimeo, check in to Foursquare or Gowalla, and possibly blog on Posterous/Tumblr. You can’t create for SM without knowing the inner workings of its various platforms.
Our team members must also understand SM within the greater context of how consumers relate to media and technology – the ideal person can zoom out from the tactical aspects of Twitter and Facebook and ask bigger questions regarding how consumer behavior has changed when it comes to the consumption and production of media and how that impacts a particular brand. Our professionals will actually been involved in SM campaigns/projects that have launched in the real world.
SAMPLE PLANNED DEVELOPMENT
NEW MEDIA PLATFORMS
Two of Twenty Characters
Red Skelton is a universal icon and will again be a brand all his own. The following is a small example of the scope of our cartoon characters relating to new med Apps.
Red Skelton-Mr. Know-It-All [pic]
San Fernando Red
San Fernando Red, reprising his role from the original series as the answer man for every situation, updated for contemporary interests. Red Skelton (character) serves as host and, likely, the rescuer. Unfortunately, for San Fernando Red things don’t always end well for him, whether due to San Fernando’s own incompetence or the nefarious plans of Red Skelton’s characters to thwart their efforts by sabotaging their equipment.
Some of the suggested activities that Mr. Know-It-All will attempt to enlighten us about:
Surfing, Skydiving, Extreme sports, Bungee jumping, Piloting giant robots
Bowling, Olympic sports (for Olympic years), Being a superhero
NASCAR racing, Driving monster trucks, Construction, Martial arts
The structure:
One to two minute episodes featuring Red’s characters as Mr. Know-It-All, Red’s characters occasional bad guy. Rather than being as dialogue dependent as the original series, these will rely more on physical humor and pantomime actions, which will read quickly whether the monitor is across the room in a public place or handheld, i.e. iPods or mobile phones.
Produce: 25 One minute shorts and 2 I phone apps
Distribution: Shorts to be distributed on the McDonald’s TV Network , 44 million eyeballs per month. Also on kids’ sites such as , and others. Internationally shorts can be distributed via the web as well, in addition to some broadcast distribution in territories that air interstitials
I phone apps to be advertised in a “lower third” tag at McDonald’s and sold at the Istore and, technology rollout pending may be downloadable through at McDonalds
Revenue – Main source of revenue in this scenario is in increased licensing and merchandising activity due to renewed exposure of the brand. A home run on the I phone scene.
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[pic]
Willy Lump – Lump
Why? He’s just purchased his very first smart phone. Hard to believe he lived this long without one. “So handy,” he thinks. “So mind numbing,” says the fourteen-year old sales child. And after a rapid-fire explanation of the basics -- downloading apps, instant messaging, texting, megapixels, GPS, ring tones, gigabytes, Bluetooth, download speeds, video conferencing and the like, the sales child asks, “Got it?” “Got it,” nods Willy, his arms now full of the modern marvels he was just told he can’t live without.
Willy Lump Lump meets the 21st century.
His world now perfect. More convenient. More technologically advanced than it was a mere five short seconds before (time flies when you’re animating).
The only problem is he doesn’t know how to answer his phone. Which is unfortunate, because it’s now ringing. In the olden days he’d answer it. But in these more perfect, more convenient, more technologically advanced days he’s not so sure any more. And so it begins with a ringing phone. Ground zero of Willy’s hi-tech meltdown that will launch him through a micro-mini series of Rube Goldberg-like vignettes, leaving the beloved character sorry he ever stepped out of the 20th century.
But not his audience.
These one to two minute comedy micro-bursts will introduce Willy to the pesky little devices that hold so many of us hostage at the same time an entirely new audience will be introduced to the timeless humor of Willy and we’ll all pose the question – ARE WE REALLY BETTER OFF?
Episode ideas include…
THE HAZARDS OF ANSWERING YOUR PHONE! (assuming you know how). Willy Lump Lump just can’t figure out which device is ringing and after unsuccessfully trying to answer the television remote, his camera, and a meat thermometer, he succeeds only to realize his call has gone to voicemail.
Naturally bringing us our next episode…
VOICEMAIL?
While driving his classic caddy, tailfins and all, Willy fumbles with his PDA, tapping voicemail pass-codes -- buttons small, thumbs large. Hunt, peck, fumble, fumble. All the while, he absentmindedly navigates city streets, big box mega stores, and the local 4H club. It gives a whole new meaning to the word: HANDSFREE. Willy never reaches his voicemail but does get his message when he runs into, quite literally, the person who called him in the first place. Now if only he could find his way home.
Produce 25 x One Minute, 2 I phone apps and Twitter and Facebook presences for Red Skelton’s characters
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RED REASONS FOR INSTANT SUCCESS
When Red Skelton is once again presented to millions he will be an instant sensation and possibly in more demand than he was during his lifetime.
Here are a few of the reasons:
• The Red Skelton Show is the longest running comedy variety show in television history. Over twenty consecutive years and consistently in the top 5 in national ratings. Not one show has run more than once on the original broadcast date.
• Being in the top 5 meant that each weekly show was seen by multiple millions of viewers. Not only adults, but children as well.
• From the time the Skelton shows began on television in the 50s and ran into the early 70s the national viewing habits were different than they are now. Television was watched by entire families who gathered all at once around the TV set. All watched the same programs in their entirety.
• It wasn’t until sometime in the mid sixties that we had remote controls to change channels. If a channel was to be changed someone had to get up from the chair, walk to the set and physically change it. They didn’t. Not until the show was over. For the most part every age group watched all at once.
• This means that giants like Red Skelton were wildly popular with every age group including all baby boomers. Today baby boomers are turning 65 at the rate of 10,000 per day.
• Approximately 75 million people in America and Canada are 55 or older. Nearly all were exposed to the Red Skelton charisma. In addition:
• Red left television in 1971; but he didn’t stop.
o He was a featured guest on other shows including the Tonight Show with Johnny Carson, The Dean Martin Variety show and others.
o He performed on college campuses everywhere in the US and even in Canada.
o He was a regular Marque performer in the entertainment capitals of Las Vegas, Los Angeles and New York; including Carnegie Hall. His in person audiences flocked to see him.
o This increases the age range that recognizes Red Skelton.
• Red’s comedy is still relevant. There are 629 Red Skelton network television shows and hundreds of other appearances from which we will extract the most powerful of Red’s hilarity.
• Red Skelton wrote 8,000 songs, 64 Symphonies, hundreds of children’s books, and became arguably the greatest painter clowns the world has known. His originals command scores of thousands of dollars; the lithographs are available worldwide. This widens his base of admirers.
• His original paintings bring well into the 5 figure price range.
• Red starred in 31 movies for the big screen and six short subjects for the theater. Those movies (not the television shows) are seen somewhere in America over and over on television and Internet nearly twice per week.
• On August 11, 2009 the US Postal Service honored Red with his own commemorative stamp with Freddie the Freeloader on its face.
• On August 19 & 20, 2009 Turner Classic Movie Channel presented 48 consecutive hours of Red Skelton Movies.
• Recent testing of Red Skelton material targeting people under 35 years of age shows they are mesmerized by this clown whose name many have never heard. When they see him they ask for more.
Conclusion:
The 20 years of Red Skelton Television shows were shown in their entirety only
once. Never repeated. Never in syndication.
The new Red Skelton Project is poised to unleash Americas Clown on the world
with his shows On Demand, DVD, Blue Ray, Internet and more in brilliant digital
color and every other imaginable deliver system.
At present the 21st century realm of New and Social media, Facebook, Twitter,
Google and others are changing world history. Millions around the globe watch
them and react nearly instantly. Red Skelton will soon be prominent in that
arena as well.
Red Skelton has never left the world stage!
In 2009 US consumers spent $1.2 billion on video-on-demand versions of
movies and television shows. This was small in comparison to the $30
billion that was spent in 2009 on DVD sales.
All of the above are the reasons that Red Skelton will once again be in demand
in every form and delivery system everywhere on the planet
- more-
[pic] Quotes from Red:
"I only come to life when there are people watching."
"I’m nuts and I know it. But so long as I make ‘em laugh, they ain’t going to lock me up. "
"Our principles are the springs of our actions. Our actions, the springs of our happiness or misery. Too much care, therefore, cannot be taken in forming our principles."
"His death was the first time that Ed Wynn ever made anyone sad."
"No matter what your heartache may be, laughing helps you forget it for a few seconds."
"I personally believe that each of us was put here for a purpose—to build not to destroy. If I can make people smile, then I have served my purpose for God."
"Live by this credo: have a little laugh at life and look around you for happiness instead of sadness. Laughter has always brought me out of unhappy situations."
On a successful marriage:
“Two times a week, we go to a nice restaurant, have a little beverage, good food and companionship. She goes on Tuesdays, I go on Fridays.”
“We also sleep in separate beds. Hers is in California and mine is in Texas.”
“I take my wife everywhere..... but she keeps finding her way back.”
“I asked my wife where she wanted to go for our anniversary. “Somewhere I haven’t been in a long time!” she said. So I suggested the kitchen.” - more-
[pic]
“She has an electric blender, electric toaster and electric bread maker. She said There are too many gadgets and no place to sit down!” So I bought her an electric chair.”
“My wife told me the car wasn’t running well because there was water in the carburetor. I asked where the car was; she told me “In the lake.”
“She got a mud pack and looked great for two days. Then the mud fell off.”
Quotes From Red (cont)
“She ran after the garbage truck, yelling “Am I too late for the garbage?” .... The driver said “No, jump in!”
“Remember: Marriage is the number one cause of divorce.”
“I married Miss Right. I just didn’t know her first name was Always.”
“I haven’t spoken to my wife in 18 months. I don’t like to interrupt her.”
“We always hold hands. If I let go, she shops.”
[pic]
[pic]“I was thrown off TV because I didn’t think rape, and abortion, and murder were funny.
My producers insisted I deal with “adult material” . . .
[pic]
. . . .and I just wanted to be Red Skelton.”
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Freddie The Freeloader [pic]
"I get asked all the time; where did you get the idea for Freddie the Freeloader, and who is Freddie really?
Well, I guess you might say that Freddie the Freeloader is a little bit of you, and a little bit of me, a little bit of all of us, you know.
He’s found out what love means. He knows the value of time.
He knows that time is a glutton. We say we don’t have time to do this or do that. There’s plenty of time. The trick is to apply it. The greatest disease in the world today is procrastination.
And Freddie knows about all these things. And so do you.
He doesn’t ask anybody to provide for him, because it would be taken away from you. He doesn’t ask for equal rights if it’s going to give up some of yours.
And he knows one thing ... that patriotism is more powerful than guns.
He’s nice to everybody because he was taught that man is made in God’s image. He’s never met God in person and the next fella just might be him.
- more-
THE PLEDGE OF ALLEGIANCE BY Red Skelton
I - - Me; an individual; a committee of one.
Pledge - - Dedicate all of my worldly goods to give without self-pity. Allegiance - - My love and my devotion.
To the Flag - - Our standard; Old Glory ; a symbol of Freedom; wherever she waves there is respect, because your loyalty has given her a dignity that shouts, Freedom is everybody's job.
United - - That means that we have all come together.
States - - Individual communities that have united into forty-eight great states. Forty-eight individual communities with pride and dignity and purpose. All divided with imaginary boundaries, yet united to a common purpose, and that is love for country.
And to the Republic - - Republic--a state in which sovereign power is invested in representatives chosen by the people to govern. And government is the people; and it's from the people to the leaders, not from the leaders to the people.
For which it stands One Nation - - One Nation--meaning, so blessed by God.
Indivisible - - Incapable of being divided.
With Liberty - - Which is Freedom; the right of power to live one's own life, without threats, fear, or some sort of retaliation.
And Justice - - The principle, or qualities, of dealing fairly with others.
For All - - For All--which means, boys and girls, it's as much your country as it is mine.
And now, boys and girls, let me hear you recite the Pledge of Allegiance: I pledge allegiance to the Flag of the United States of America, and to the Republic, for which it stands; one nation, indivisible, with liberty and justice for all.
Since I was a small boy, two states have been added to our country, and two words have been added to the Pledge of Allegiance: Under God. Wouldn't it be a pity if someone said that is a prayer, and that would be eliminated from schools, too?
Red Skelton -- -- -- One of America’s Clowns
[pic]Artist[pic]
Red Skelton began painting early in his career but after his television show ended he became prolific. He painted and sketched hundreds of original pieces and by the end of the 1980's one of his original paintings would sell in the high five figure range.
Red Skelton often painted himself as a clown. One of his paintings, The Sky's the Limit, was inspired by a trip he and his wife Lothian made to Hawaii, during which he went parasailing.
Red Skelton loved clowns and most of his paintings reflect this.
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|UNITED STATES POSTAL SERVICE HONORS |
| |
|RED SKELTON |
|[pic] |
| | |
|August 11, 2009 was a truly great day for family, friends, and |[pic] |
|fans of Red Skelton. |Lothian Skelton with Mr. and Mrs. John Pate of California Baptist |
| |University |
|The United States Postal Service issued an official 44 cent stamp| |
|honoring Red Skelton’s extraordinary life, and his career that | |
|spanned more than seventy years of clean, wholesome family | |
|entertainment. | |
| | |
|Red Skelton starred on radio for 14 years, on television for 20 | |
|years, and in 28 movies. He composed over 8,000 musical | |
|compositions, including 64 symphonies. He authored over 4,000 | |
|short stories and full length books. He created some of the most | |
|outstanding artwork of his generation. | |
| | |
|His paintings, drawings and prints will soon be on permanent | |
|display at the Red Skelton Art Museum, adjacent to The Red | |
|Skelton Performing Arts Center, on the Vincennes University | |
|campus in Indiana, where Red Skelton’s boyhood home still stands.| |
| | |
| | |
|[pic]Accepting the honor at the Academy of Television Arts and | |
|Sciences in Hollywood, was Mrs. Lothian Skelton, widow of Red | |
|Skelton, whose philanthropic efforts on behalf of preserving and | |
|advancing the legacy of her late husband, have led to an ongoing | |
|study and renewed appreciation of his unique, groundbreaking | |
|contributions to the field of entertainment. | |
| | |
|[pic] |Escorting Mrs. Skelton to the ceremonies, was long time family friend Dr. |
|Lothian Skelton with Dr. William Mett |William Mett, who spoke about Mr. Skelton’s comedic genius, his exceptional|
| |fine art, and his positive impact on past, present and future generations. |
| | |
| |Among the guests speaking at the presentation were: Carl Reiner, June |
| |Lockhart, and Jane Meadows (widow of Steve Allen), each of whom added their|
| |own unique “insider” perspectives on the Golden Age of American television.|
| | |
| |All of us who knew and loved Red Skelton are truly moved by the |
| |acknowledgement that grows with each passing year, of the contributions of |
| |this extraordinarily talented individual who helped shape the American |
| |character and personality. |
| | |
| |Pablo Picasso said that he spent his entire life trying to recapture the |
| |innocence and sensitivity that he had as a child. Red Skelton never lost |
| |it. |
POPULARITY COMPARRISON
[pic]
The longest running television prime time dramatic series category was Gunsmoke starring James Arness as Matt Dillon with Amanda Blake, Milburn Stone, Ken Curtis and others. Gunsmoke graced the prime time airwaves on CBS for 20 years. Gunsmoke was consistently in the top ten ratings slots and was always a top winner for CBS.
[pic]THE RED SKELTON SHOW
Red Skelton’s prime time comedy variety show was the longest running television show in its category and like Gunsmoke was always in the top ten rating winners. Red’s characters and humor was a Tuesday night habit of millions of Americans for more than 20 consecutive years.
OTHERS
Obviously there have been other long running television programs and series. Each unique in their own categories. News, Music, Documentaries, etc. These programs fall into two classifications. Programs that were so dated, or by their nature unable to be repeated, and programs that immediately went into repeat cycles and syndication.
GUNSMOKE has been in syndication almost since its first run ceased in 1975. It remains highly rated. The longer it runs the more viewers it gains. New generations are experiencing the same attachment to Gunsmoke as the original viewers did.
RED SKELTON SHOWS have never been repeated. They were broadcast on CBS and later NBC only once. Never in syndication. Never seen again. Red Skelton owned his shows and wisely placed them in protected, climate controlled vaults where they await a revival of old fans and a new world of devoted fans.
GUNSMOKE sustains its popularity even after hundreds, thousands of reruns. RED SKELTON’’S popularity, equal to Gunsmoke albeit in a different category, will now begin its journey as something brand new with equal popularity. No other television program or personal charisma can equal what is about to happen……..
| | |
|CURRENT INTEREST IN RED SKELTON | |
|SHORT CLIPS ON YOUTUBE | |
| BY BUMBER OF INVIDIDUAL HITS / VIEWS | |
| This is a random selection of short clips of Red Skelton on You Tube and | |
|the number of hit/viewers who took time to go to YouTube, find RED | |
|and watch. There are other clips and more viewers | |
| | | | | |
| |Total Red Skelton Viewers | 3,079,742 |
|39 Short Clips | | | | |
|Sample You Tube Red Skelton Clips and Viewer Numbers | |
| | | | | |
| | | | | |
|Clip |# HITS/VIEWS |Clip |# HITS/VIEWS |
|Red Skelton on Ed Sullivan | 114,497 | |Red and Harvey Korman | |
| | | | |91,060 |
|Las Vegas Show by a Red Imitator | 50,982| |Red Pledge with Kids | |
| | | | |56,964 |
|Red's Pledge of Allegiance | 501,952 | |Red & Eva Gabor | |
| | | | |10,076 |
|Guzzler's Gin | 58,631| |Red and Martha Raye | |
| | | | |16,132 |
|Red and Walter Brennan | 39,289| |Red & Ed Wynn | |
| | | | |11,593 |
|Red Skelton Comedy Shorts | 120,074 | |Red & Mama Cass Elliot | |
| | | | |20,101 |
|Red on What's My Line | 92,580| |Red & Seagulls | |
| | | | |11,480 |
|"Frogs" by Red Skelton | 18,773| |Red & John Wayne | |
| | | | |36,237 |
|Red Klem Kadiddlehopper Sketch | 328,292 | |Red as Freddie the Freeloader | |
| | | | |46,208 |
|Red Skelton Manure | 259,314 | |Red in the Hall of Fame | |
| | | | |34,086 |
|Red in Canada – 1982 | | |Red & Lulu Back in Town | |
| |3,926 | | |36,586 |
|Red & John Caradine | 14,941| |Red & Dan Blocker | |
| | | | |26,671 |
|Red with Raymond Burr | 10,926| |Red on I Love Lucy | |
| | | | |114,869 |
|Remembering Red | 28,538| |Red & Rolling Stones | |
| | | | |56,632 |
|Clip |# HITS/VIEWS |Clip |# HITS/VIEWS | |
| | | | |549,539 |
|Red & Freddie | 14,065| |Red the Irish Tenor | |
| | | | |16,531 |
|Red & Betty Garrett | 142,911 | |Red Havin a Heat Wave | |
| | | | |26,509 |
|Red on CBS Special | 16,812| |Red Of Mouth & Med | |
| | | | |64,921 |
|Red White & Blue | | |Red - Prison Break | |
| |3,146 | | |10,163 |
|Red & Johnny Carson | | | | |
| |3,046 | | | |
| | | | | |
|These are the number of views to just 39 of Red Skelton short Clips | |
|People who are already interested in Red Skelton and only | |
|those who took the time to seek out You Tube and find RED | |
|There are 70 million people in the US and Canada in the Red Skelton age bracket | |
-MORE-
BOOKS ABOUT RED
[pic]
“The Mask Behind the Mask”
by Wes E. Gehring
[pic] [pic]
by Red Skelton ($122 on Amazon) “Seeing Red” by Wes D. Gehring
[pic] [pic]
“A Critical History of Televisions Red Skelton Show” by Red Skelton
by Wesley Hyatt
FINALLY
It is our intention to use our combined 100s of years of marketing, business, and entertainment experience expertise to once again place this great Clown Prince on a stage before the entire world on television, Internet, Blu-Ray, DVD, Digital, Social, and all other forms of media including new emerging media applications. His life story in a major motion picture, and other yet to be developed cyber space applications.
The depth of the man dictates unbounded marketability for decades to come.
There was only one Red Skelton
Coming Soon to the World. .
................
................
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