The 7 Steps To Selling Your Products in the USA-Final

[Pages:92]The 7 Key Steps To Selling Your Products in The USA



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Overview

1. Introductions - Why The USA 2. Apparel & Textile Industry Data 3. The Seven Steps 4. About ITC 5. Summary

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Introduction

Why The USA?

Market For Apparel & Textiles in the USA = $500+ billion Largest exporters of wholesale apparel and textiles to the USA = China, Vietnam, India, Indonesia & Mexico. Turkey represents 0.8% at the wholesale level, and nearly 0% at the retail level - yet is a model for the new democracies in Africa & ME. USA Retail Market is dominated by US & European brands.

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Introduction

Why The USA?

Oct. 2010 USA - Turkey Small and Medium-Sized Enterprise (SME) Collaboration:

USA Small Business Administration (SBA)

USA Department of Commerce

KOSGEB

USA Minority Business Dev Agency

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Introduction

Why The USA? - Population Statistics

311.4 M people ; over 50% are 18 ? 55 years of age

Foreign-born population in USA approx. 43 million, or 13.5 % of total population. Highest foreign-born percentages in Miami (60 percent), Los Angeles (40 percent), and San Francisco, San Jose, and New York. Largest Cities ? New York, LA, Chicago, Atlanta, Dallas/Ft. Worth Highest Cost of Living ? San Francisco, NYC, DC Highest Annual Income/Person ? California, NY, Mass, CT, DC Nationwide median household income = $50,000/year California has the largest economy; 8th largest economy in the world

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Introduction

USA Represents Almost 29% of the World's Consumer Market

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Introduction

Why The USA?

Education 27.7% citizens have 4 year college degree Above that average: California, Colorado, Connecticut, DC, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Vermont, Virginia, Washington

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Introduction

Tourism

The USA is the second most visited tourist destination in the world (France is the first) Tourists spend more money in the USA than any other country when they do travel (partially due to significant inter-USA state travel by citizens) California, New York, Chicago, Seattle, Boston are popular destinations

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