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2010 NABJ TELEVISION NEWSROOM MANAGEMENT DIVERSITY CENSUS

NBC Leads the Way Again

July 30, 2010

NABJ believes more diverse newsrooms lead to better coverage of African American communities and more opportunities for jobs and promotions for members. Many television stations employ a diverse staff of reporters and anchors and some of the stations meet or exceed the demographics of their respective communities.

But the third annual report on the diversity of the management teams that run 151 of those stations finds most still have a long way to go to reflect the communities they serve. People of color comprise approximately one-third of the United States population but only 12.6% of all managers in these newsrooms. 82 of the stations have no diversity at all on their news management teams.

816 executive producers, assignment managers, managing editors, assistant news directors, news directors and general managers work at these stations. 714 (87.9%) are White, 64 (7.8%) are African American, 24 (3%) are Hispanic/Latino, 13 (1.6%) are Asian and only 1 is Native American.

The 2010 census looked at the stations owned by ABC, CBS, Cox, FOX, Gannett, Hearst Argyle, Media General, Meredith, NBC and Tribune.

For the third straight year, NBC television stations most closely reflected the diversity of the nation with people of color comprising 24.2% of all newsroom managers. That includes two African American general managers, two African American news directors and a Hispanic assistant news director.

The other companies’ management teams reflect the following diversity:

2. ABC: 16%

3. Fox: 15.2%

4. Cox: 13.7 %

5. CBS: 13.3%

6. Gannett: 12.4%

7. Tribune: 9.5%

8. Hearst: 8.6%

9. Media General: 7%

10. Meredith: 6%

NABJ has held meetings with executives of some of the media companies in the report.

“We encourage them to use NABJ as a resource when they have openings in their newsrooms, especially for producers and management positions ” said study author and NABJ Vice President of Broadcast Bob Butler. “Some of these executives have reached out for referrals and others have increased the diversity of their staffs following these conversations.”

Methodology

 

The 20010 NABJ Diversity Census was conducted from April 2010 through July 9, 2010.

 

Information for all 150 stations in the survey was gathered by examining Google, individual stations websites, Facebook, NewsBlues, and by talking with industry insiders familiar with the respective markets and stations. Some of the information was gathered by calling stations directly and some came during conversations with current or former employees of the respective stations.

 

There are approximately 760 television stations with news departments in the United States. However the census focused solely on the stations owned ABC, CBS, Cox, Fox, Gannett, Hearst Argyle, Media General, Meredith, NBC and Tribune. The study counted upper management -- general managers and news directors -- because they make hiring and firing decisions. The positions of assistant news director, managing editor and executive producer were included because these are the people, along with the general manager and news director, who set the station’s news agenda and decide which stories are covered and in what form they are broadcast.

 

Because of the volatility of the broadcasting industry, it is possible that some of the managers may no longer hold the positions listed, may have moved to a different station or may have left the business altogether.

 

While we may have missed a few people, one cannot dispute the fact that the management diversity at most of these stations is far from the estimated 33% diversity of the nation’s population.

ABC

  

ABC owns ten stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh, Fresno, Flint and Toledo. 16% of its 75 managers, or 12, are people of color: 8 African Americans, 2 Hispanic Americans and 2 Asian Americans.

There is no diversity among ABC’s general managers or news directors.

One African American man works as the assistant news director and a Hispanic man is the assignment manager in Los Angeles. The remaining 10 people are executive producers: African American and Asian males in Chicago, 2 African American women and an African American man in Philadelphia, an Asian woman in San Francisco, an African American man, an African American woman and a Hispanic man in Houston and an African American man in Fresno.

NABJ has met with officials at several ABC stations and they are now reaching out directly to NABJ for referrals.

| | | | |ABC 10 | | | |

| | | | |stations | | | |

| | | |84% |10.60% |2.70% |2.70% | |

| | | |85.50% |6.70% |5.50% |1.10% | |

| |Male |Female |White |Black |Hispanic |Asian |Native |

|GM |14 |2 |15 |1 |0 |0 |0 |

|ND |11 |6 |14 |1 |1 |1 |0 |

|Asst ND |8 |6 |14 |0 |0 |0 |0 |

|ME |5 |3 |7 |0 |0 |1 |0 |

|Asgt Mgr |5 |3 |5 |0 |2 |1 |0 |

|EP |24 |18 |34 |5 |3 |0 |0 |

| |67 |38 | | | | | |

|Total |105 |89 |7 |6 |3 | |

| | | |84.80% |6.70% |5.70% |2.80% | |

| | | | | | | | |

HEARST ARGYLE

Hearst Argyle owns 26 stations around the country in large, medium and small markets. There are 139 managers, of which 12 (9%) are people of color. There are African American general managers in Cincinnati and New Orleans and African American news directors in Milwaukee and Sacramento.

Hearst nearly doubled the number of minority managers since 2009. It promoted four African American producers into management positions: an assistant news director in Jackson, MS and executive producers in Greenville, SC, Winston-Salem, NC and Pittsburgh.

There is also an African American managing editor in Pittsburgh, a Hispanic executive producer in Honolulu and an African American assignment manager in Milwaukee.

Hearst’s ranking in this report does not reflect the work the company is doing to increase diversity on its management staff.

Hearst commits substantial resources to sponsor and teach annual producer training workshops at historically Black North Carolina A&T University and in Orlando from which it has hired many NABJ members. The result is one of the most diverse producer staffs in the country. The company’s goal is to promote them into management positions in the coming years.

| | | | |Hearst 26 stations | | |

| | | |91% |8% |1% | | |

| | | |93.10% |3.40% |1.72% |1.72% | |

| |Male |Female |White |Black |Hispanic |Asian |Native |

|GM |7 |2 |7 |2 |0 |0 |0 |

|ND |5 |4 |6 |3 |0 |0 |0 |

|Asst ND |7 |0 |4 |1 |1 |0 |0 |

|ME |2 |5 |5 |1 |1 |0 |0 |

|Asgt Mgr |5 |3 |5 |1 |1 |1 |0 |

|EP |11 |16 |22 |3 |2 |0 |0 |

| |37 |30 |0 |0 |0 |0 |0 |

|Total |67 |50 |11 |5 |1 | |

| | | |75% |16% |8% |1.00% | |

TRIBUNE

Tribune has 15 stations in New York, Los Angeles, Chicago, Dallas, Houston, Seattle, Denver, Sacramento, St. Louis, Indianapolis, San Diego, Hartford, Grand Rapids, New Orleans and Harrisburg.

It has 85 managers, of which eight (9.5%) are non-White. There are Hispanic male assignment managers in Houston and Sacramento and an African American woman assignment manager in New Orleans. There are four African American executive producers in New York, St. Louis (2) and Fort Lauderdale. An executive producer in Chicago is the only Native American television newsroom manager in the report.

| | | | |Tribune 16 stations | | | |

| |Male |Female |White |Black |Hispanic |Asian |Native |

|GM |12 |3 |15 |0 |0 |0 |0 |

|ND |10 |5 |15 |0 |0 |0 |0 |

|Asst ND |3 |3 |6 |0 |0 |0 |0 |

|ME |3 |1 |4 |0 |0 |0 |0 |

|Asgt Mgr |8 |4 |11 |1 |2 |0 |0 |

|EP |15 |16 |24 |4 |0 |0 |1 |

| |52 |32 |0 |0 |0 |0 |0 |

|Total |84 |76 |5 |2 |0 |1 |

| | | |90.40% |6% |2.4% | |1.2% |

COX

Cox Communications owns 10 stations in Oakland, Seattle, Dayton, Steubenville, Charlotte, Atlanta, Orlando, Pittsburgh, El Paso and Johnstown.

7 of its 51 managers are non-White: an Asian woman is the associate news director in Oakland. There are Hispanic male assignment managers in Oakland and El Paso and an Asian woman in Atlanta. In Atlanta, one executive producer is an African American woman. There is an African American male executive producer in Orlando and a Hispanic man in El Paso.

NABJ has met with Cox diversity officials and they have reached out to us for referrals.

| | | | |Cox | | |

| | | | |10 stations | | |

| | | |86% |4% |6% |4% | |

| |Male |Female |White |Black |Hispanic |Asian |Native |

|GM |14 |5 |17 |1 |0 |1 |0 |

|ND |12 |5 |16 |0 |0 |1 |0 |

|Asst ND |4 |0 |4 |0 |0 |0 |0 |

|ME |2 |6 |7 |1 |0 |0 |0 |

|Asgt Mgr |8 |6 |12 |2 | |0 |0 |

|EP |17 |18 |29 |5 |0 |1 |0 |

| |57 |40 | | | | | |

|Total |97 |85 |9 |0 |3 | |

| | | |87.20% |9.60% | |3.20% | |

Meredith

Meredith has 12 stations in Hartford, Springfield, MA; Nashville, Las Vegas, Phoenix, Kansas City, Saginaw, Portland, OR; Ashville, NC; and Atlanta.

There are a total of 53 managers but only three (5.6%) are non-White: an African American news director in Kansas City and an African American assistant news director in Atlanta, both men. The assignment manager in Atlanta is an African American woman.

| | | | |Meredith 12 stations | | | |

| |Male |Female |White |Black |Hispanic |Asian |Native |

|GM |10 |0 |10 |0 |0 |0 |0 |

|ND |6 |4 |9 |1 |0 |0 |0 |

|Asst ND |4 |6 |9 |1 |0 |0 |0 |

|ME |1 |3 |4 |0 |0 |0 |0 |

|Asgt Mgr |3 |3 |5 |1 |0 |0 |0 |

|EP |6 |7 |13 |0 |0 |0 |0 |

| |30 |23 | | | | | |

|Total |53 |50 |3 |0 |0 |0 |

| | | |96% |5.6% | | | |

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