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Rehabilitation Services and Sports MedicineMarketing Planning TeamMarch 10, 201111:00 AM- 11:45 AM Marketing Conference Room (Minutes)Attendees: Joyce Julien, Jeff Spence, Susan Mollman, Dominic Favia, Gary Hartwig, Theresa Taylor, Lynda Schlarman, Diane BieloExcused: Scott Helton, Bill Twehues, Michael Miller, Theresa TaylorAgendaReview minutes from February meetingAssignments from February meeting Updates on program peripherals and web site information Current activitiesOpen forumMinutes from the February meeting were approved as written.Ed noted that a brief marketing presentation on rehab services and sports medicine was completed on March 8 for the St. Elizabeth Physician’s practice managers and directors; Joyce and Jeff attended; follow up to be sent requesting local staff meeting presentation; distributed new smaller version of the referral pads and a laminated sheet of locations and servicesGary: explained pricing structure for the updated program brochures: Lymphedema; Dizziness and Balance; TMD. The group discussed available print options and elected for 500 eachEd: to check on hand therapy brochure revisionsJoyce: to check with Lauren on any need for updates or new printing of the hand specific conditions brochuresDominic: to check with Amy G if the incontinence brochure needs revision or new printingSusan: noted that ST/Aud is using the St. Elizabeth file folders with specific information inserts per patient- regarding their condition, home programs, attendance expectationsJeff: noted PT/OT ?previously used new patient packets; asked to bring in their samples of patient information to the next meeting.Gary: shared a sample of the new St. Elizabeth file folder- they are more functional in nature and contain an area for a business cardGary/Joyce- noted that the Hand Therapy Open House for associates is Wed, March 16, 4-6 PM; will use connections, email, Twitter, FB for promotionSusan: will work on cafeteria table tents for National Speech and Hearing Month in MayJeff: will work on OT month (April) ideas for Fl/FTJoyce: celebrate HT month in JuneDominic: noted that external signage for the new Hebron clinic is via Facilities; working on the architectural plansGary: has information regarding ImPACT to develop a program brochureJoyce: noted new legislation regarding PTs recognized as qualified practitioners in concussion assessmentGary: noted that Guy Karrick will work on press release for fall sports (July 15) and updates to continue ImPACT success; work is underway to comprise and send a follow up note and information following completion of the ImPACT testsDr. Miller is presenting March 25 at the Fifth Annual Northern Kentucky Traumatic Brain Injury Conference in Erlanger.? Lynda/Diane: continue to work on the updates to the on-line biographies including removal of surnames and other personal information; no bio will be on-line without the individual; asked about the “Lisa Blank” manager communication regarding the changes and Ed will forward; associate pictures are needed per standard; adding testimonials on the website regarding sports medicine; working on banner and table top display information/pricingGary- high school athletic trainer proposals ready to go to new targeted schools; waiting on the physicians information including bios and which physicians for each of the new schoolsDragon Boat festival: Sept. 10; there is a new Event Coordinator, Nancy Loomis- all lauded the success and energy in the 2010 eventDiscussion ensued around community events and give-a-ways- no specific budget is available; non-rehab specific items can be obtained from marketing (pens, bandaids, sanitizer)Scott/Bill’s report concerning March National Athletic Training Month are as follows:Table tents will be displayed in the cafeteria the week of March 21 – the table tents are printed and ready to go (Diane noted error: Calvary Christian School- not Academy)Our email tag promoting the month has been sent to our staff to incorporate on their email The article to put in The Connection will be sent to Guy Karrick – will use copy prepared for In Touch that wasn’t usedThe public address announcements at our school sites have not panned out secondary to the basketball seasons ending and no current sports using PA announcementsWe will prepare some sort of recognition for our AT staff at our March 25 staff meeting2011 Rehab and SM Marketing Goals Improve new patient referrals to outpatient services by 2% over 2010 historical new patient referrals:Increase awareness of St. Elizabeth and community physicians of rehab services and sports medicine by creation and distribution of physician referral pads; placement of tri-fold rehab brochures in physician offices; placement of program brochures in key locations; attendance at St. Elizabeth physician staff meetings; meeting with their referral coordinators; creation and distribution of rehab clinical associate directories; providing articles of interest for physician communications(In-Touch); create method for holiday recognition and support of rehab services/SMIncrease awareness and visibility of rehab and sports medicine services with St. Elizabeth associates:Creation and distribution of table tents in the cafeterias during respective professional months; create specific activities associated with respective professional months to engage StE associates and improve level of interest; create informational articles for ConnectionIncrease general consumer awareness of services available in the multi-county service areas:Providing articles of interest in Healthy Neighbors; attendance and support at multiple community events noted above; discuss with Jenelen regarding Prime Wise and identify at least two presentation or media opportunities to highlight areas of interest; identify plan for rehab booth coverage at designated St Elizabeth community events, with possible activities to garner additional consumer interest (i.e. hand grip assessment; back or neck pain screens, etc.)The following are targeted specifically for sports medicine:Provide articles of interest, press release, etc to follow up and continue success and momentum of ImPACT; investigate and take advantage of marketing opportunities available related to athletic trainer outreach such as banners, sign boards, program advertisements, etc; provide at least one visible community sports medicine coverage (ie Flying Pig marathon; Dragon Boat festival?; continue monthly runners screens with Bob Roncker; investigate radio commercials (KRS proposal)Other:Create four community events in association with the St Elizabeth employed, or community physicians (COC) for education that involves rehab; examples include total joint replacement; hand pain; neck pain; back pain; stroke prevention; fall prevention; sports injury prevention; etc.Identify two patient stories of interest related to personal success in rehab for appropriate marketing and media utilization; suggest vestibular/balance; fall prevention; total joint program; hand therapy; oncology/lymphedemaHost “Open House(s)” for St Elizabeth and community at one or more clinicsCreate multiple methods of expanded use of available social mediaProvide input and review of St. Elizabeth print, television, radio, and media which includes rehab services and sports medicine components to improve technical accuracy and internal/external perceptionsComplete updates of existing marketing peripherals (tri-folds) with new designs and formatIdentify and create new marketing peripherals (tri-folds; brolder inserts) for multiple audience useUpdate website personal information to reduce personal information and add new associates that are not currently listed; review web site clinical and service information and update as neededIdentify and order give-a-way items for distribution at various eventsCreate table top display and/or vertical banner for consumer events ................
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