I



General Services Administration

Federal Supply Service

Authorized Federal Supply Schedule Pricelist

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage! ™, a menu-driven database system. The INTERNET address for GSA Advantage! ™ is: .

ADVERTISING AND INTEGRATED MARKETING SOLUTIONS (AIMS)

FSC GROUP SCHEDULE 541

Contract #GS-23F-0139M

541-1000 Other Direct Costs

541-4B Video/Film Production Services

541-5 Integrated Marketing Services

Contract #GS-23F-0140M (Small Business Set-Aside)

541-1000 Other Direct Costs

541-3 Web Marketing Services

541-4D Conference Events and Tradeshow Planning Services

541-4F Commercial Art and Graphic Design Services

For more information on ordering from Federal Supply Schedules click on the FSS Schedules at fss.

Contract Period: February 28, 2007 thru February 29, 2012

L&M Production Design Group

5510 Cherokee Avenue, Suite 200

Alexandria, VA 22312

Telephone: 703-642-6505

Fax: 703-642-6005



A Woman-Owned Small Business

Contact for Contract Administration

Lisa Nelson (703) 642-6505

TABLE OF CONTENTS

I. About L&M Production Design Group, Inc.

II. Customer Information

III. L&M Capability Statement

IV. Pricing •Labor Rates

• Summary of Awarded Other Direct Costs (ODCs)

V. Awards & Recognitions

Awarded ODCs are comprised of the descriptions listed and are directly applicable to the services provided. L&M Production Design Group, Inc. is advised that based on the specific task identified at the task order level, clause 552.238-75 price reductions may be used to provide a proposed fixed price to the agency to more accurately reflect actual work required. Orders may not exceed the awarded ODCs without a modification to the contract.

I. ABOUT L&M

L&M Production Design Group is a presentation media company. We design

and produce communications solutions that transform information into

powerful results to advance the goals of our clients. Utilization of

communication technology including live meetings and events, Internet

broadcasting, video, podcasts, and CD and DVD technologies provide the vehicles

for delivering our clients' messages effectively. The added advantage is the

implementation of an L&M measurement tool, MORE™, that assesses the

effect of the communication on the target audience.

The company began as a theatrical staging company in 1935, and in 1980

L&M Productions became a division of one of the nation’s largest exposition

services companies. In 1994 the company was purchased by Lisbeth Bagnold,

the former Washington area General Manager, and was given a new name -

L&M Production Design Group, Inc. "Our name reflects the wide range of

production and creative services we offer," says Bagnold. "It also suggests

how we collaborate as a team to craft strong, creative solutions for every

project. Our number-one goal is to deliver the client's message with

maximum impact."

Our size invites creative freedom and hands-on control of the finished

product. A diverse staff permits us to choose solutions from a variety of

resources. We customize each project to meet our customers needs, because

we know that spectacular, effective and affordable events come from creative

ideas, detailed planning, careful management and execution, and experience.

Large or small, our job is to make each event an exciting and motivating

experience for the entire audience and, most importantly, to ensure that your

message has been effectively communicated.

L&M brings you the convenience and expertise of a complete production

facility. We design and produce websites, Internet broadcasts, multimedia

and video. We write scripts, speeches and motivational pieces. We execute

flawless staging, set design and on-site logistics. And we handle all the

details of entertainment and special events production from artist booking to

backstage amenities. The quality of our productions is the difference between

a show that looks good on paper and one whose actual success is

acknowledged by all present.

L&M Production Design Group is a nationally recognized leader in the

business communication industry. We are confident in our capabilities as a

creative presentation media company and take great pride in the total design

concept. Allow us to put our creative production team to work for you -

Transforming Knowledge Into Powerful Results.

II. CUSTOMER INFORMATION

1. Special Item Numbers (SINs) Awarded:

SIN 541-1000 Other Direct Costs

SIN 541-4B Video/Film Production Services

SIN 541-5 Integrated Marketing Services

SIN 541-3 Web Marketing Services (Set-Aside)

SIN 541-4D Conference Events and Trade Show Planning Services (Set-Aside)

SIN 541-4F Commercial Art and Graphic Design Services (Set-Aside)

2. Maximum Order: $1,000,000

3. Minimum Order: $100

4. Geographic Coverage: Worldwide

5. Point(s) of Production: Alexandria, Virginia

6. Statement of Net Price: Labor rate prices shown are net prices. All

discounts have been deducted.

7a. Quantity Discount: None

7b. Media Buying Commissions: L&M Production Design Group, Inc. agrees

that any commissions received for media will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever the agency prefers.

8. Prompt Payment Terms: 1% 10 Days; Net 30

9a. Government Purchase Cards accepted for orders under the micro-purchase threshold.

9b. Government Purchase Cards accepted for orders above the micro-purchase threshold.

10. Foreign Items: N/A

11a. Time of Delivery: As stipulated on individual task orders

issued by purchasing agencies

11b. Expedited Delivery: Contact L&M Production Design Group, Inc.

for expedited delivery.

11c. Overnight and 2-Day Delivery: Contact L&M Production Design Group, Inc.

for overnight and 2-day delivery.

11d. Urgent Requirements: Contact L&M Production Design Group, Inc. for urgent requirements.

12. FOB Point: Destination

13a. Ordering Address: L&M Production Design Group, Inc.

5510 Cherokee Avenue, Suite 200

Alexandria, VA 22312

Phone: (703) 642-6505 Fax: (703) 642-6005



13b. Ordering Procedures: Supplies and services, ordering

procedures, information on Blanket

Purchase Agreements (BPAs) and a sample

BPA can be found at the GSA/FSS

Schedule homepage (fss.schedules).

14. Payment Address: L&M Production Design Group, Inc.

5510 Cherokee Avenue, Suite 200

Alexandria, VA 22312

Electronic Funds Transfer (EBT): Available

15. Warranty Provision: N/A

16. Export Packing Charges: N/A

17. Terms and Conditions of Government Purchase Card Acceptance: Without additional discount

18. Terms and Conditions of Rental, Maintenance and Repair: N/A

19. Terms and Conditions of Installation: N/A

20. Terms and Conditions of Other Services: N/A

21. List of Service and Distribution Points: N/A

22. List of Participating Dealers: N/A

23. Preventive Maintenance: N/A

24a. Environmental Attributes: N/A

24b. 508 Compliance: Information is available on Electronic and

Information Technology (EIT) supplies and

services at .

25. Data Universal Number System (DUNS) Number: 82-556-8454

26. Notification Regarding Registration in the Central Contractor Registration Database (CCR): L&M Production Design Group, Inc. is registered in the Central Contractor Registration Database.

III. CAPABILITIES

At L&M Production Design Group we design and produce communications solutions

that transform information into the kind of results that advance our clients’

communications goals. We deliver communications solutions in two fundamental ways:

Strategic Solutions Component Solutions

• Meetings & Events • Video & Film Production

• Strategic Communications • CD & DVD Production

Solution (SCS) Plans • Internet & Web-enabled Production

• MORE™ • Entertainment & Speakers

• PublicConnect™ • Podcasts

• Power Results Media™

Strategic Solutions

Meetings & Events. Our creative designs and staging expertise play a major role in

supporting successful messaging to our clients' audiences. We are masters of all

presentation formats, special effects, and theatrics to produce meetings and events

that deliver results.

Strategic Communications Solution (SCS) Plans. L&M offers a full range of

award-winning marketing, media, public information and communications

services. We develop a SCS Plan by engaging a four-phases process: Assessment,

Plan Development, Implementation, and Evaluation to achieve our client’s

communications objectives.

PublicConnect™. An online, desktop communications program – utilizing Internet

broadcasting, website support, and marketing – that enables government agencies

and other enterprises to reach, engage and interact with the American public.

MORE™ (Measuring Our Results Equation). A distinct feature of the L&M process

is the implementation of MORE™, to evaluate the outcome of our communications

solution against your objectives.

Power Results Media™. A suite of on-line communications solutions, including online movies, Podcasts, and online learning.

Component Solutions

Video & Film Production. L&M provides broadcast quality productions for an array

of viewers. Concept design, script writing, research, location & studio production,

on-camera talent, actors, graphics, animations, music (original or library), editing and

effects all contribute to delivering on-target, award-winning programs.

CD & DVD Production. L&M produces fully interactive CD or DVDs. Our

designers combine traditional still graphics and photography with video, 3-D

computer animation and special effects. We apply the same knowledge used in

website development to the navigation and architecture of each CD to facilitate

learning. Functions may include: demonstrations, links to the Internet, 508

compliance, and synched PowerPoint images to video and downloadable and/or

printable files.

Internet & Web-enabled Production. With our design, Internet, and marketing

expertise, L&M can create a home for your organization on the World Wide Web.

Our solutions for Podcasts, and live and streamed webcasts, incorporate

mission-critical features: i.e. redundant networks, toll-free customer support, and

the most reliable data pathways in the industry.

Entertainment & Speakers. It takes creativity, experience, and personality to make

an entertainment event successful. L&M provides turnkey services including:

entertainment booking, contract and rider requirements, thematic development, site

selection, décor, design and event coordination.

IV. PRICING

LABOR RATES

(Includes IFF)

The following labor rates have been awarded for SINs 541-3, 541-4B, 541-4D, 541-4F

|Labor Category | |

|Per Hour | |

|Account Manager |$153.15 |

|Consulting |$211.59 |

|Creative Direction 1 |$319.48 |

|Creative Direction 2 |$133.11 |

|Marketing Planning |$163.40 |

|Writing/Editing |$ 94.36 |

|Creative Design |$111.27 |

|Art Direction |$133.11 |

|Web Development |$133.11 |

|Podcast Engineer |$119.20 |

|Graphic Animation |$ 93.21 |

|Graphic Production 1 |$ 93.21 |

|Graphic Production 2 |$ 58.91 |

|Project Management 1 |$133.11 |

|Project Management 2 |$ 80.58 |

|Project Management 3 |$ 61.06 |

|Project Support |$ 56.59 |

SIN 541-5

TASK PRICING

SIN 541-5 provides a complete solution that integrates various services found

under the other 541 SINs. Services required under this SIN may include the

creation of comprehensive solutions using strategically targeted marketing plans

that include full service execution of media planning and creative multimedia

campaigns. Tasks under 541-5 will be priced per project, as applicable,

not-to-exceed the contract ceiling price for the project.

NOTE: SIN 541-5 may not be used to fulfill individual requirements that are covered

separately by other SINs in this Schedule. SIN 541-5 may only be used to fulfill

comprehensive agency requirements that span multiple service offerings from the Schedule.

LABOR/TASK CATEGORY PER UNIT GOVERNMENT RATE

Integrated Marketing Services Per Project $ 1,467,000

Including:

Advertising Services

Public Relations Services

Web Based Marketing

Specialized Marketing

SIN 541-1000

AWARDED OTHER DIRECT COSTS (ODCs)

The following Other Direct Costs (ODCs) have been awarded for use under

this schedule for all SINs. ODCs will be priced for each assignment, as

applicable, not-to-exceed the contract ceiling price for the item(s).

• Prices are inclusive of the Industrial Funding Fee of .75%. These

are the maximum rates that can be charged. Prices may be adjusted

based on job, quantity, size, etc. Lower rates may be quoted.

Website Design and Maintenance

Other Direct Costs Government Rate

Website Production $ 80,607.98

Dynamic Website Production

Navigation/Architecture

Art/Graphics

Editorial/Content

Programming

Website Hosting $ 29,220.39

Annual Hosting Fee

Live Webcast Production $ 423,191.90

50 One-Hour Programs

Moderator

Studio Fees

Studio Crew

Talent

Tape Stock

Webcast Archive $ 705,319.83

Hosting 400 Hours of Archived Material

Encoding

Quality Control

Server Storage

Podcast Production $ 1,009.24

4 One Hour Programs

Encoding, Uploading and Storage

Media Production $ 9,068.40

Pre-production

Production

Post-production

Scenic Design & Fabrication $ 38,288.79

Custom Set for Program

Field Video Shoots $ 245,854.34

100 Shoot Days

Videographer

Audio Engineer

Agency orders may alter the type, quality and timing of each component and thus

result in a lower/higher price for specific requirements.

Special Events

Other Direct Costs Government Rate

On-Site Staging $ 74,965.42

Technical Direction

Stage Management

Video Direction

Audio Design

Lighting Design

Audio Equipment

Video Equipment

Special Effects

Catering Supervision

Performance Fees $ 106,201.01

Artists Fees $ 62,773.46

Scenic Fees $ 57,433.19

Local Labor $ 66,501.58

Strategic Marketing

Other Direct Costs Government Rate

Internal Communications Audit $ 89,715.00

Assess existing communications channels

Identify and segment audiences and messages

Action Plan (Strategic Marketing Plan) $ 134,570.00

Conduct the Audience Assessment process

Develop success measurement criteria

Provide an action plan to address internal

communications needs, listing of identified

gaps and opportunities

Employee Survey $ 80,630.00

Trade Shows/Exhibits

Other Direct Costs Government Rate

Conference Production $ 139,048.77

Two Day Conference for an Audience of 1,000

Software Production

Scenic Design & Fabrication

Equipment (Audio, Video, Lighting)

Local Labor

Department Heads

Collateral Marketing Materials

Other Direct Costs Government Rate

Pocket Folder Printing $ 6,851.88

Quantity of 2,000 Four-Color Folders with pocket

Tri-Fold Printing $ 2,216.72

Quantity of 5,000 Four-Color (both sides) plus

gloss trifold brochures

Insert Printing $ 5,642.56

Quantity of 5,000 Four-Color (both sides)

Business Cards $ 2,115.96

10,000 Business cards/shells

#10 Carolina stock with spot varnish

Letterhead Printing $ 3,576.98

2,000 first page and 8,000 second page

Envelope Printing $ 967.30

2,000 Four-Color envelopes

Label Printing $ 1,561.78

10,000 Four-Color crack and peel labels

Business Reply Cards Printing $ 1,360.26

10,000 Four-Color 11" x 4" cards

Video and CD Production

Other Direct Costs Government Rate

Video Production and Editing $ 59,801.61

Ten Minute Video with Interviews

Artwork/Titles/Props

Studio Rental, Studio Crew

Director

Camera Operators & Equipment

Video Pre-production, Production, Post-production, Duplication

Talent

Music

Video of Events $ 6,284.29

Videotaping two days of meetings, sessions and events

Live Production and Broadcast $ 1,179,680.28

Production of live closed TV network for 24 hours for 5 days

from 2 venues

CD ROM Production $ 97,857.18

For Structure Design, Development and Programming of a 2-CD Set

Quality Control Testing

Graphic Design

Programming

Digitizing

Transcription $ 403.04

5 Hours of Video Interviews

V. AWARDS AND RECOGNITIONS



Finalist • 2004

Small Business Partner of the Year

Department of the Treasury • 2001

Readex ResearchAward

Tax Talk Today 2008

Paragon Award

Meeting Professionals International • 1998

The Blue Chip Enterprise Initiative Award

Mass Mutual/First Business/US Chamber of Commerce/Nations Business • 1998

The Telly Awards

American Diabetes Association • 2008, 2007, 2005, 2004

American Advertising Federation • 2007, 2006, 2005

United Way • 2007

Department of State • 2004

Department of Transportation • 2004

Institute of Scrap Recycling Industries • 2003

Industry Advisory Council • 2002, 2001

Health Distribution Management Association • 2001

International Bottled Water Association • 2001, 2000, 1999, 1998, 1997

National Electrical Contactors Association • 1999

Food Distributors International • 1998

Clairol Consumer Products • 1997

Clairol Professional Products Division • 1997

The Aurora Awards

Internal Revenue Service • 2003

KPMG Consulting • 2002

L&M Production Design Group, Inc. • 2002

CardTech/SecurTech • 2000

International Cinema in Industry Cindy Awards

CardTech/SecurTech • 1999

American Society of Association Executives • 1999

Institute of Scrap Recycling Industries • 1998

American Legislative Exchange Council • 1998

Clairol Consumer Products • 1997

The Communicator Awards

National Electrical Contractors Association • 1999

International Bottled Water Association • 1999, 1998

Clairol Consumer Products • 1998, 1997

International Dairy Food Association • 1998

Matrix Essentials • 1997

Worldfest – International Film Festival Awards

KPMG Consulting • 2001

KPMG JNET • 2001

Leviathan Meeting Innovations • 2001

International Bottled Water Association • 2001

Tax Talk Today • 2001

CardTech/SecurTech • 1999

American Society of Association Executives • 1999

American Legislative Exchange Council • 1998

Institute of Scrap Recycling Industries • 1998

Food Distributors International • 1997

L&M Production Design Group, Inc. Website • 1997

Clairol Consumer Products • 1996

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