Chapter 5

35. One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a: a. limited distribution system b. conventional channel c. vertical marketing system d. reciprocal channel e. direct channel ANS: E. See Exhibit 12.3 and Exhibit 12.4. PTS: 1 REF: 175 OBJ: 12-3 TYPE: Def ................
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