PDF Advantages of Doing Business in Japan

The challenges and business opportunities for EU SMEs in Japan

27/11/2012

Advantages of Doing Business in Japan

27th November 2012 Hiroshi Tsukamoto General Manager EU-Japan Centre for Industrial Cooperation

Strategies for promoting the internationalization of small & medium enterprises(SMEs) in the EU and Japan

(21st November at the Delegation of EU to Japan )

Hiroshi TSUKAMOTO

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The challenges and business opportunities for EU SMEs in Japan

27/11/2012

Activities of Supporting Japanese SMEs in Overseas Business

Five key issues

1. Information collection and provision

2. Marketing

3. Development and securing of human resources

4. Financing

5. Improvement of the trade and investment environment

Initiative Details

Provide necessary information carefully for SMEs, and provide consistent support by sharing support records across SMEs support organizations.

700 seminars, covering various topics, were held in FY2011. 2,500 seminars in total will be held by the end of FY 2013.

Support product development and participation in overseas trade fairs, and assist marketing through the Internet.

Increase the number of support coordinators in overseas, and invite greater numbers of foreign buyers.

Support developing and securing human resources competent for overseas business expansion.

Enhance the training of overseas operations managers and international traders.

Enhance financial consulting structure and facilitate access to financing. Establish both domestic and international Shoko Chukin Bank support desks, and Japan Desks in foreign banks, etc.

Provide information on the establishment of overseas business bases, and supports relating to tax, labor and IP matters.

Conduct a survey to compare the investment costs in about 100 cities and secure experts on labor and legal issues, etc.

Source of METI 3

Foreign companies planning to start a business in Japan, JETRO is ready to help you.

Hiroshi TSUKAMOTO

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The challenges and business opportunities for EU SMEs in Japan

27/11/2012

Invest Japan Business Support Center(IBSC)

Locations: Tokyo, Osaka, Yokohama, Nagoya, Fukuoka, Kobe

2003~2006 June

IBSC Support 10,766 companies

Success

1,028 companies

(Europe

325 companies)

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Why Japan?

World's third-largest market

Sophisticated consumers with high purchasing power

World's center for technological innovation and product development

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Hiroshi TSUKAMOTO

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The challenges and business opportunities for EU SMEs in Japan

27/11/2012

GDP Comparison of Japan with Other Major Economic Regions and Some Countries

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68.6 31.1 Value for money 13.0 7.2 4.2

Growing 12.7 image 16.6

Interesting 19.4 /enjoyable 3.7

86.3 38.4 Excellent quality 9.9 0.9 0.1

Positive Image of European Companies in Japan

European products receive top rating in the image as "Smart/Fashionable" and "Unique & Clear characteristics by Japanese consumers.

100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0

24.6

68.6 46.1

0.9

0.3

21.0 7.2 3.9

52.3 41.7

19.9

Survey of the Image of Products in Japan

:[HAKUHODO(2008)]

Japanese products

European products

American products

Korean products

Chinese products

51.5

2.2

19.4

40.2

11.4

Unique & clear characteristics

image

Smart/fashionable

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Hiroshi TSUKAMOTO

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The challenges and business opportunities for EU SMEs in Japan

27/11/2012

High Performance of European Companies in Japan

(100 mil JPY)

Sales in Japan ( by main foreign investers)

250,000

: Survey of Trands in Business Activities of Foreign affiliates[METI]

(100mil JPY) Direct Investment Income in Japan ( by region)

9,000

:Balance of Payment[BOJ]

8,000

200,000

Europe, 7,000

55.3%

EU,

6,000

63%

150,000

5,000

100,000

USA, 24.3%

4,000

3,000

USA,

33%

50,000

Others, 2,000

20.4% 1,000

Others,

4%

0

0

00FY 01FY 02FY 03FY 04FY 05FY 06FY 07FY 08FY

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

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Popular European Products and Services in the Japanese Market

Hiroshi TSUKAMOTO

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