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Promotion Lesson Plans – Details

- Just prior to starting Promotion – put OH on “part time summer business” & encompass first three Ps.

Distribute Student Handouts

Show GoPro video – without and with music.

OH – How are school events “promoted”? Why? Other ways? Incentives?

Infomercials – analysis. Effective? Why or why not?

Selecting Media discussion (create PPT) TBD

Advertising & Media Costs (list 15 things & associated costs) TBD – pie chart per business.

Radio Advertising (kspk, listen and tie in with market research)

Television Advertising

Magazine Activity

Boat & Camper OH

Social Media – terms, software, websites, apps, etc.

Public Relations

Review handout

Post-Promotion Lesson

TV Log Assignment

• In-program advertising

• Undercover marketing

Boom Boom Project – prior to Hingham Downtown Business Team Project

Taste Test (classroom/cafeteria) – 1-3 days

Socio-Cultural Lesson Plan (3-4 days)

Marketing of You – one day lesson. (senior superlatives)

Movie Marketing (Jerry McGuire) or “Here Comes the Boom”

Sales Unit (2-4 days) ; Derrick Aldridge

Market Research Lesson & Project

Seniors Leave: Board Game Project; Invention Project

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