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Roll No. ………………………..Renaissance College of Commerce & Management Assignment Question PaperBBA V Semester ExaminationSubject: Advertising & Brand ManagementNote : Attempt All Question Q. 1 What is advertising discuss the characteristics of advertising?Q. 2 Explain communication model, its process, stages and challenges?Q. 3 Explain the concept of marketing communication mix?Q. 4 How is segmentation & motivation analysis responsible for customer behavior & advertisingQ. 5 What do you understand by advertising message? What are its objective ................
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