CHAPTER ONE

Advertising and Promotion: An Integrated Marketing Communications Perspective (5th ed.) by Belch, George E. and Michael A. Belch (2001). ... 4 p. 65, Q1 9/3 T Communication Process Ch. 5 p.102, Q5, 8 9/5 R Group Project Work Day 9/10 T Communication Factors Ch. 6 p. 166, Q4 9/12 R Objectives and Strategic Budgeting Ch. 7 p. 197, Q1 GP1 9/17 T ... ................
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