Advertising & IMC: Principles and Practice, 9e (Moriarty)
Advertising & IMC: Principles and Practice, 9e (Moriarty) Chapter 2 Integrated Brand Communication. 1) Which of the following refers to the way a product is designed, tested, produced, branded, packaged, priced, distributed, and promoted? A) advertising. B) promotion. C) marketing. D) management. ................
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