Brandbuildingforsmallbusiness.files.wordpress.com
center145031B R A N D I N G C A L E N D A R00B R A N D I N G C A L E N D A Rleft6033770“To be assigned”: Depending upon your specific business operations, activities associated with one or more of the following typical areas should be added to your calendar: telemarketing; trade shows; print advertising; electronic advertising, etc.BREAKDOWN OF DIFFERENT CATEGORIES ON SUBSEQUENT PAGES00“To be assigned”: Depending upon your specific business operations, activities associated with one or more of the following typical areas should be added to your calendar: telemarketing; trade shows; print advertising; electronic advertising, etc.BREAKDOWN OF DIFFERENT CATEGORIES ON SUBSEQUENT PAGES1190625585471COMMUNITY RELATIONSIdentify opportunity for community involvement / charitable activity to cultivate image of civic-mindedness00COMMUNITY RELATIONSIdentify opportunity for community involvement / charitable activity to cultivate image of civic-mindedness58958332710398To be assigned (see below)00To be assigned (see below)47357732710398To be assigned (see below)00To be assigned (see below)47221253788571To be assigned (see below)00To be assigned (see below)58958343788571To be assigned (see below)00To be assigned (see below)59026574859920WEB SITEMaintain properly branded web site:Evaluate / /address / implement SEO opportunitiesUpdate content00WEB SITEMaintain properly branded web site:Evaluate / /address / implement SEO opportunitiesUpdate content47221254859920To be assigned (see below)00To be assigned (see below)35552424859920DIRECT MAILPrepare direct mailing/emailing:Analyze results/update list00DIRECT MAILPrepare direct mailing/emailing:Analyze results/update list35552423788570To be assigned (see below)00To be assigned (see below)35415942710398CUSTOMER RELATIONSPrepare customer care activity:Get survey feedbackUpdate data baseChange processes00CUSTOMER RELATIONSPrepare customer care activity:Get survey feedbackUpdate data baseChange processes23750654864173SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 00SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 23750653789457SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 00SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 23750652708803SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 00SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 58842231651899DIRECT MAILPrepare direct mail/e-mail:Execute mailing/e-mailing, performed personally or via vendor; track results00DIRECT MAILPrepare direct mail/e-mail:Execute mailing/e-mailing, performed personally or via vendor; track results47145041651899DIRECT MAILPrepare direct mail/e-mail:Produce necessary printed copies or develop e-mail template00DIRECT MAILPrepare direct mail/e-mail:Produce necessary printed copies or develop e-mail template35566601651899To be assigned (see below)00To be assigned (see below)23810021651899SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 00SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 12058654860925To be assigned (see below)00To be assigned (see below)12001503789680To be assigned (see below)00To be assigned (see below)12001502712085To be assigned (see below)00To be assigned (see below)11944351652270DIRECT MAILPrepare direct mail/e-mail:Create letter/flyer/e-mail00DIRECT MAILPrepare direct mail/e-mail:Create letter/flyer/e-mail3534184586580PRESS RELEASEPrepare/submit press release related to:Personnel Product or serviceCommunity involvement00PRESS RELEASEPrepare/submit press release related to:Personnel Product or serviceCommunity involvement4723465586580To be assigned (see below)00To be assigned (see below)5901526586580DIRECT MAILPrepare direct mail/e-mail:Acquire and/or maintain mail/e-mail list to use00DIRECT MAILPrepare direct mail/e-mail:Acquire and/or maintain mail/e-mail list to use2367280586105SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 00SOCIAL MEDIAPrepare and post social media content:Linked-InFacebookTwitterOther 1136444156400Execute a Direct Mailing/e-MailingSend direct mail/e-mail to sell product/service but simultaneously support brand awareness. Typically, one physical mailing and one e-mailing per month would be beneficial, each involving several activities:Enabling ActivityDate CompletedAcquire and/or maintain mailing/e-mailing list (Tip: Check with any publications you use for advertising as well as with any associations or affinity groups related to your particular field. Subscriber/member lists are sometimes available. Be sure to specify your need for an ELECTRONIC copy such as Excel spreadsheet.)Prepare copy for your letter or flyer and e-mail.Produce necessary printed copies (applies to physical mailings).Execute mailing/e-mailing – either handled personally or via a vendor.Track and analyze results.Perform Social Media PostingsPerform Social Media postings for product or community-related news; every press release, ad, charitable gesture, mailing etc. can potentially benefit from a social media followup.TIP: Consider uploading your list for your direct mail/e-mail campaign to Facebook for a potential ad campaign targeted to that list (an approach to social media advertising that just might yield better results with less waste; worked for us!). Since you are targeting a list that also has a Facebook presence, some screening has already occurred, improving your chances of success.Enabling ActivityDate CompletedPrepare content to be posted.Review social media accounts for any out of date information or branding.Respond as needed to any social media interactions with the public.Important Note: Assumes you have already acquired basic social media accounts and begun to establish a presence. If not, take one day to secure the following under your corporate name: Facebook; LinkedIn; Twitter; Wikipedia. Others relevant to your industry? Blog? Then, devote several days to building your initial identity (such as your Facebook homepage).Update Web Site Content – Taking Any Available Steps to Enhance SEOPerform SEO (search engine optimization) activities, evaluating current search results and exploring possible ways to improve, such as running campaigns to increase backlinks, adding content to your web site, channeling contact and sales information through that web site to build traffic, etc.Enabling ActivityDate CompletedMeasure Internet search results, using various key terms and multiple browsers and search engines.Determine possible parties that could be asked to incorporate a link back to your web site via theirs.Implement a campaign via phone, mail, or e-mail to improve backlinking to your site.Review various advertising and sales materials to make sure inquiries get channeled back to you via your web site; implement any needed revisions to make that happen and build traffic to your site.Add valuable, relevant, properly branded content to your web site on a regular basis. Review your web site periodically to make sure your content is not out of date; revise as need. (Frequency of this kind of activity as well as the ongoing additional content will enhance search engine optimization. Perform Customer Care ActivityCreate a customer survey to try to make sure you know: who they are; where they come from; how they learned about you; how they went about purchasing your product/service; whether they were satisfied with the transaction and found the interaction with you easy. Enabling ActivityDate CompletedCreate survey.Implement survey – perhaps a single mailing OR one requested at time of transaction.Evaluate results.Update customer care databases via contact information collected in survey.Conduct telemarketing survey followup as needed.Prepare a thank you message to send to customers upon completion.Implement any needed changes to processes to ensure a good customer experience.Note: Customer care activities should be ongoing. Feedback should be solicited regularly – either on an ongoing basis or at least every other month.Enhanced Branding Objective: ________________________________TIPs: Enabling ActivityDate CompletedImportant Note: ................
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