Common Persuasive Techniques
[Pages:47]Persuasion Techniques
Propaganda and Advertising
What is propaganda?
A means of convincing people: to buy a certain product to believe something or act in a certain
way to agree with a point of view
Common persuasive techniques often used in advertising
Bandwagon Celebrity/Spokesperson Endorsement Emotional Appeals/Transfer Glittering Generalities Humor Individuality Purr Words Repetition/Slogan Snob Appeal Ethical Appeal
Bandwagon
A statement suggesting that everyone is using a specific product, so you should, too!
Being "in the group" makes you feel secure.
The bandwagon effect created these fine internet sensations.....
Bandwagon
Bandwagon
Bandwagon
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