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Are you the victim of advertising propaganda?
Can you complete the line? Did the tune come into your head as well?
1. Sometimes you feel like a nut, __________________ ____________ ____________.
2. Campbell’s Tomato Soup -- ___________________________.
3. It's the meatball spaghetti you can eat with a spoon...uh-oh _____________________!
4. Nick, Nick, Nick, Nick, Nick, Nick, Nick, Nick… _____________________________!
5. I want my baby back baby back baby back _________________’s baby back ribs.
6. 1-800- _______ ______________!
7. Shield your home…the ________________ _____________________.
8. I am stuck on Band-Aid brand, ‘cause _______________ ____________ ____ ____.
9. Nausea, heartburn, indigestion, upset stomach, ____________________ is a commercial for ______________________.
10. A wholesome snack that smiles back… ____________________________
Identify the brand for each Trademark: Write the brand name under each logo.
Propaganda Terms
You need to know these terms for the test.
|Term: |Definition |Example |My Example |
| |Tactics that persuade people to | | |
|Propaganda |believe, buy, or do something |See below | |
| |an attack on a person instead of an |“My opponent is a “tree-hugger.” | |
|Name-calling |issue | | |
| |You want to do this because “everyone”|Everyone is voting for Jim Smith. | |
|Bandwagon |is doing it. |Shouldn’t you be part of the winning | |
| | |team? | |
| |Distraction – Uses details that have |“The death penalty doesn’t stop | |
|Red Herring |nothing to do with the topic |criminals from committing crimes…But | |
| | |what about all of the victims’ | |
| | |families?” | |
| |Appealing to your emotions instead of |Using cute little puppies for the SPCA| |
|Emotional Appeal |using logic, reason, or facts |commercial | |
| | |(can also be use of anger or humor) | |
| |Using a famous person to endorse a |Athletes in Gatorade commercials | |
|Transfer & Testimonial |product or idea |Actress saying she uses the hair color| |
| |Testimonial=they say they like/use it | | |
| |Repeats the message over and over |Commercial “jingles” | |
|Repetition |again | | |
| | |1-800-My-Lemon | |
| |Using “good” labels that are |American, patriotic, amazing, | |
|Glittering Generalization |unsupported by facts |beautiful | |
| |Stereotypes- a statement about a group|All ________ people are ____________. | |
|Sweeping Generalization |of people not based on fact | | |
| |What you are supposed to believe is |Political Ad: | |
|Circular Argument |mixed in with the proof…You are led to|Joe Smith is in favor of gun control. | |
| |believe something based on the facts. |Communists support gun control. Joe | |
| | |Smith must be a Communist. | |
| |Using numbers to show how many people |“4 out of 5 doctors recommend…” | |
|Appeal to Numbers-- |think something is true |Check the small print! | |
|Statistics | |What do the numbers really mean? Who | |
| | |are these doctors? | |
| |People who use this product or believe|A presidential candidate is seen | |
|Plain Folks |this idea are just like you and me. |eating at a McDonald’s restaurant. | |
Name _______________
Group members: _____________________________________
Your small group will view a set of commercials. You must identify the types of propaganda used in each commercial.
Which type of propaganda is most obvious?
Group # _____
Types of Propaganda:
Types of Propaganda Used in Each Commercial:
_____________________________________ ________________________________________ _____________________________________ ________________________________________
Name _______________________ Partner: ______________________ [pic]
1. Work with a partner or on your own. Click on each of the links below.
2. Watch the short commercial clip – #1 and #13 are a little longer.
After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest.
3. Fill in the type of propaganda that is being used. Some will have two, others may have one.
4. Explain why you picked that answer.
1.
SPCA
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
2.
Audi commercial
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
3.
Head-on
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
4.
Snickers
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
5.
Doritos
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
6.
Pepsi
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
7.
Anti-smoking
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
8.
Pro-Active
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
9.
Brad Pitt- Levis jeans
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
10.
Career Builder
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
11.
Chuck Norris- Mt. Dew
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
12.
Coke
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
13.
Harry Reid
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
Homework:
Sell It With Propaganda
Identifying Propaganda Worksheet
Name: ________________________________________
Use this worksheet to examine your example of propaganda (a commercial, magazine ad, etc.) Identify which strategy was used, and bring the ad to school. If it is a TV commercial or a website, just include the title.
Title of ad _______________________________________
What is your ad trying to “sell” (a product or an idea)? _____________________________________________
_____________________________________________
Briefly describe your ad (its appearance, message, tone, etc.):
_____________________________________________
_____________________________________________
_____________________________________________
Intended audience (ex: a specific group of people, a nation, etc.): _____________________________________________
Propaganda technique used (ex: testimonial, bandwagon, fear, etc.): _____________________________________________
_____________________________________________
What clues indicate technique used?: _____________________________________________
_____________________________________________
_____________________________________________
What makes the ad effective in “selling” the product?: _____________________________________________
_____________________________________________
_____________________________________________
[pic]
These websites may be helpful when working through your propaganda unit.
PBS: Advertising Tricks
_______________________________________________________
Propaganda Resources on the Web
_______________________________________________________
Propaganda Slide Examples: PowerPoint (political)
_______________________________________________________
Student Propaganda PowerPoint Slide Examples
_______________________________________________________
Student Propaganda PowerPoint Slide Examples
Propaganda Group Presentation
Task:
• Your group will create a PowerPoint slide for one form of propaganda.
• Your slide will contain the term, a picture, a definition, and an example (commercial or advertisement) of the propaganda technique.
• Your slide will be added to a class PowerPoint presentation of all of the propaganda terms. You will present your slide when it appears.
Presentation Planning & Note Sheet:
| | |Who will present this piece of the PPoint?|
| | | |
|Term | | |
| | | |
|Definition | | |
| | | |
|Picture(s) | | |
| | | |
|Commercial or Advertisement | | |
| | | |
|Defend the Propaganda for | | |
|this Commercial or | | |
|Advertisement | | |
[pic]
-----------------------
Group 1
Dell Red
Bridgestone Squirrel
FedEx Pigeons
Group 4
Dove - Evolution
Coke- Carville & Frist
E-Trade Baby
Gatorade- Thirsty Dog
Group 3
Under Armour - Click-Clack
Zantac
Life Water-Thriller
Pepsi-Justin Timberlake
Group 2
Tide Stain
Diet Pepsi Max-What Is Love?
“Can Jimmy Play?”-Gatorade
NFL-Best Fans on the Planet
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