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FOR IMMEDIATE RELEASE: Media Contact: Jillian Farrar

press@

925-931-0947

THE PEANUT SHELL ® DELIVERS COUTURE HOSPITAL GOWNS

Fashionable Labor & Delivery Gowns for Today’s Moms

SAN FRANCISCO, CA (August 2, 2008) – Before you zip up your hospital bag do not forget to add the new mom must-have, a couture Hospital Gown by the Peanut Shell®. New moms can do their delivery in style and not settle for a drab and boring used hospital gown anymore thanks to the newly launched line of couture Hospital Gowns by the Peanut Shell®.

The couture Hospital Gowns provide the essential design elements found on a normal hospital gown, but have added fashion necessities. Hospital Gowns by the Peanut Shell® use only the strongest designer snaps, are hand-made in the USA, use lightweight breathable fabrics, have a comfortable neckline, and come in two sizes to fit most body types.

“So many of our customers are pregnant moms so it made sense for us to make a step into the maternity industry,” says Alicia Shaffer founder of the Peanut Shell®. “We are excited to offer our retail stores and customers a unique and thoroughly chic hospital gown!”

The Hospital Gowns by the Peanut Shell® were designed with the help and feedback of a Mother & Baby Nurse, who deals with recovering maternity patients on a daily basis, an OBGYN, and a selected group of pregnant mothers who used the couture hospital gowns for their delivery and recovery.

Just a few of the unique features of the Hospital Gown by the Peanut Shell® are built in breastfeeding access, to allow for discreet and easy breastfeeding , snap closure back for maximum coverage as well as easy access if needed for delivery, and designer sleeves with adjustable arm ties. Celebrity moms such as Jessica Alba and Alessandra Ambrosio are already fans of the cute Hospital Gowns by the Peanut Shell®.

The gowns come in seven designer patterns, Magnolia, Snapdragon, Sweet Pea, Water Lily, Violet, Forget-Me-Not, Cherry Blossom, and will retail for $89 MSRP. Available for immediate purchase at

The Peanut Shell® is an innovative parenting essentials design company dedicated to offering parents stylish and innovative infant carriers, nursing covers and products to help make the lives of today’s parents easier without compromising style Alicia Shaffer has appeared on The Big Idea with Donny Deutch, in the book Rock Star Mama, and her slings have been seen on numerous celebrity moms including Brooke Shields, Jessica Alba, Heidi Klum, Gwen Stefani, and Marcia Cross.

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