FB Earnings Presentation Q1 2021 - s21.q4cdn.com

FB Earnings Presentation Q1 2021

investor.

Facebook Daily Active Users (DAUs)

In Millions

1,562

1,587

1,623

1,657

1,734

1,785

1,820

1,845

1,878

556

583

593

598

613

699

727

744

760

490

499

519

532

600

615

627

641

678

286

286

288

294

305

305

305

308

309

186

187

189

190

195

198

196

195

195

Q1'19

Q2'19

Q3'19

Q4'19

Q1'20

Q2'20

Q3'20

Q4'20

Q1'21

Q1'19

Q2'19

Q3'19

Q4'19

Q1¡¯20

Q2¡¯20

Q3¡¯20

Q4¡¯20

Q1¡¯21

66%

66%

66%

66%

67%

66%

66%

66%

66%

Rest of World

Asia-Pacific

Europe

US & Canada

DAUs/MAUs

Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our Facebook DAUs and MAUs. The numbers for

DAUs and MAUs do not include users on Instagram, WhatsApp, or our other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on

Facebook.

2

Facebook Monthly Active Users (MAUs)

In Millions

2,375

2,414

2,449

2,498

768

782

802

817

981

1,003

1,013

1,038

2,603

851

1,093

2,797

2,853

2,701

2,740

892

906

921

940

1,142

1,166

1,199

1,230

Rest of World

384

385

387

394

406

410

413

419

423

243

244

247

248

253

256

255

258

259

Q1'19

Q2'19

Q3'19

Q4'19

Q1'20

Q2'20

Q3'20

Q4'20

Q1'21

Asia-Pacific

Europe

US & Canada

Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our Facebook DAUs and MAUs. The numbers for

DAUs and MAUs do not include users on Instagram, WhatsApp, or our other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on

Facebook.

3

Facebook Average Revenue per User (ARPU)

$53.56

$10.14

$6.95

$7.05

$7.89

$0.09

$0.12

$0.14

$6.84

$6.91

$7.80

Q1'20

Q2'20

Q3'20

$36.49

$0.26

$0.73

$0.91

$9.82

$9.01

$33.45

$35.58

$39.04

Q4'20

Q1'21

Q1'20

Q2'20

Q3'20

$0.32

Worldwide

$3.06

$2.99

$0.02

$0.03

$3.04

$2.96

$3.67

$0.02

$3.64

$39.63

$34.18

$9.27

$2.28

$48.03

$16.87

$1.97

$0.58

$10.64

$51.28

Q4'20

$46.06

Q1'21

$11.03

$0.08

$3.98

$3.94

$0.04

$3.90

$1.99

$0.01

$1.98

$2.22

$1.78

$0.02

$0.02

$1.77

$2.20

$0.13

$0.21

$0.22

$10.43

$10.81

$12.28

Q1'20

Q2'20

Q3'20

US & Canada

$4.05

$12.41

$0.45

$15.49

$0.36

$16.41

$15.13

Q4'20

Q1'21

Europe

$2.77

$2.64

$0.02

$0.02

$2.75

$2.62

Other

Advertising

Q1'20

Q2'20

Q3'20

Asia-Pacific

Q4'20

Q1'21

Q1'20

Q2'20

Q3'20

Q4'20

Q1'21

Rest of World

Please see Facebook's most recent quarterly or annual report filed with the SEC for the definition of ARPU.

Revenue by Facebook user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This

allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregated by geography based on the

addresses of our customers.

4

Family Daily Active People (DAP)

In Billions

2.36

2.47

2.54

2.60

2.72

2.10

2.14

2.20

2.26

Q1'19

Q2'19

Q3'19

Q4'19

Q1'20

Q2'20

Q3'20

Q4'20

Q1'21

Q1'19

Q2'19

Q3'19

Q4'19

Q1¡¯20

Q2¡¯20

Q3¡¯20

Q4¡¯20

Q1¡¯21

78%

78%

78%

78%

79%

79%

79%

79%

79%

DAP/MAP

We define a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family" of products) who visited at least one of these

Family products through a mobile device application or using a web or mobile browser on a given day.

The numbers for DAP do not include users on our other products unless they would otherwise qualify as DAP based on their other activities on our Family products.

We do not require people to use a common identifier or link their accounts to use multiple products in our Family, and therefore must seek to attribute multiple user accounts within and across products

to individual people. Our calculations of DAP rely upon complex techniques, algorithms, and machine learning models that seek to estimate the underlying number of unique people using one or more of

these products, including by matching user accounts within an individual product and across multiple products when we believe they are attributable to a single person, and counting such group of

accounts as one person. As these techniques and models require significant judgment, are developed based on internal reviews of limited samples of user accounts, and are calibrated against user survey

data, there is necessarily some margin of error in our estimates. For additional information, see "Limitations of Key Metrics and Other Data" located in the Appendix of this presentation. In the second

quarter of 2020, we updated our Family metrics calculations to reflect recent data from a periodic WhatsApp user survey and to incorporate certain methodology improvements, and we estimate such

updates contributed an aggregate of approximately 40 million DAP to our reported worldwide DAP in June 2020. In the first quarter of 2021, we updated our Family metrics calculations to maintain

calibration of our models against recent user survey data, and we estimate such update contributed an aggregate of approximately 60 million DAP to our reported worldwide DAP in March 2021.

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