2019 AMA Winter Academic Conference
2019 AMA Winter Academic Conference
Understanding Complexity, Transforming the Marketplace
February 22-24 | Austin, TX
PROCEEDINGS
Volume 30
Editors: Son K. Lam, University of Georgia Markus Giesler, York University Xueming Luo, Temple University
2019 Winter AMA Conference
Understanding Complexity, Transforming the Marketplace
February 22?24, 2019 | Austin, TX
Cochairs
Son K. Lam, University of Georgia
Markus Giesler, York University
Xueming Luo, Temple University
Associate Editors
Lin Boldt, University of Central Florida
Hongju Liu, University of Connecticut
Anindita Chakravarty, University of Georgia
Alan Malter, University of Illinois at Chicago
Xi Chen, Erasmus University
Jessica Ogilvie, Marquette University
Hua Chen, University of Georgia Nicole Coleman, University of Pittsburgh Gokcen Coskuner-Balli, Chapman University
J. Andrew Petersen, Penn State University Davide Proserpio, USC Marshall Sascha Raithel, Free University Berlin
Shuili Du, University of New Hampshire
Navdeep Sahni, Stanford University
Amber Epp, University of Wisconsin-Madison
Julio Sevilla, University of Georgia
Stacey Finkelstein, Stony Brook University
Yiping Song, Fudan University
Mahima Hada, Baruch College Zach Hall, Texas Christian University
Felipe Thomaz, Oxford University Michel van der Borgh, Copenhagen Business School
Farnoosh Khodakarami, Michigan State University
Jenny van Doorn, University of Groningen
Kirk Kristofferson, Western University
Ela Veresiu, York University
Tarun Kushwaha, University of North Carolina at Chapel Hill
Stefan Wuyts, Penn State University
Volume 30 130 East Randolph Street, 22nd Floor ? Chicago, Illinois 60601
Copyright ? 2019, American Marketing Association Printed in the United States of America
Production Editor: Marilyn Stone Typesetter: Sarah Burkhart
ISBN-13: 978-0-87757-003-5
All rights reserved. No part of the material protected by this copyright notice may be reproduced or utilized in any form or by any means, including photocopying and recording, or by any information storage and retrieval system, without the written permission of the American Marketing Association.
Contents
Foreword
xv
Awards
xvi
List of Reviewers
xviii
Consumer Complexity
Overcoming Barriers to Prosocial Action
Being Reflexive in Sharing Matters: The Mediating Role of Consumer Reflexivity in Shaping Future Sharing Intention Stella Yiyan Li, Antje Graul, John Jianjun Zhu
Overcoming the Stigma: Donations to Stigmatized Causes Jenni Sipil?, Inken Blatt, Laura Marie Edinger-Schons
The Double-Edged Sword of Corporate Social Responsibility in the Luxury Context Jenni Sipil?, Sascha Alavi, Laura Marie Schons, Sabrina D?rfer, Jan Wieseke
Population Density Moderates the Impact of Assortment Size on Consumer Spending: A Field Experiment in Online Donations Thuy Thi Minh Pham, Frank Mathmann
A Goal-Directed Ethical Framework in Consumer Behavior Gavin Jiayun Wu
The Crux of the Morality Halo: The Interplay of Corporate Social Responsibility and Price Increases on Consumers' Perceived Price Fairness Sascha Alavi, Laura Marie Edinger-Schons, Johannes Habel, Urs M?ller, Jenni Sipil?
This Is Us: Consumer Identity and the Self
Consumer Behavior in the Context of Life-Threatening Illness Narjess Abroun, Helene Cherrier, Emily Chung-Moya, Kaleel Rahman
The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products Iman Paul, Sara Loughran Dommer, Jeffrey R. Parker
I Am What I Own and I Am What I Do: The Diverging Impact of the Extended Self in Access-Based Consumption Melanie Trabandt, Payam Akbar, Stefan Hoffmann
To Do or to Have? Exploring the Effects of Social Exclusion on Experiential and Material Purchases Bingcheng Yang, Hongyan Yu, Jifei Wu
Don't Forget the Accountant: Role Integration Increases the Fungibility of Mentally Accounted Resources Iman Paul, Sara Loughran Dommer, Jeffrey R. Parker
Local Beer and the Nonlocals Who Enjoy It: Intergroup Rivalry Is Reduced When a Close Rival Highlights an Exclusive Subgroup Mitchell C. Olsen, Keith Marion Smith, Emily N. Garbinsky
How Do Consumers Navigate the Complex World?
The (Group) License to Indulge Wassili Lasarov, Robert Mai, Melanie Trabandt, Amelie Griesoph, Stefan Hoffmann
Expressions of Sincerity: How Anthropomorphic Cues Can Help (or Hurt) Consumer Reactions to Service Delays Seth Ketron, Kelly Naletelich
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2019 Winter AMA Proceedings
iii
Impact of Transaction Cost on Brand Selection: An Empirical Study on BoP Consumers Nanda Choudhury, Biplab Datta, Srabanti Mukherjee
Will Scientific Names Perform Better Than Common Names? Ingredient Name Decision Depends on Food Type and Regulatory Focus Dickson Tok, Chun-Tuan Chang
Segmenting Informational Mobile Application's Consumer Based on the Factor That Affect Consumers' Continuous Intention to Use: A SEM-Cluster Approach Priyanka Gupta, Sanjeev Prashar
Defining Street Credibility: An Exploration of the Complex Relationships Between Street Credible Endorsers and Diverse Consumer Groups Delancy Bennett
Data Is the New Oil: Refining Theory in the Digital Landscape
Credibility of Negative Word-of-Mouth: Gender, Reputation and Emotion Effects Georgiana Craciun, Kelly Moore
Beyond Nudging: Boosting Consumer Decision-Making Through Gamification Martin Bieler, Peter Maas
Price in Online Display Ads: An Eye-Tracking Study Hamid Shaker, Sylvain S?n?cal, Yany Gr?goire, Sihem Taboubi
The Effect of Cultural Differences on Consumers' Willingness to Share Personal Information Christopher Schumacher, Peter Maas
When Connected Products Fail to Connect Leah Smith, Randall L. Rose
New Frontiers in Branding
How a Brand's Moral Character Shapes Brand Perception and Evaluation Mansur Khamitov, Rod Duclos
Negative Spillover Effects in Corporate Brand Alliances in Crisis La Toya Quamina, Jaywant Singh
Brand Deletion from the Consumer's Perspective: Conceptualization and Scale Development Purvi Shah, E. Vance Wilson
The Effect of Artificially Limited Access to Product Features on Consumer Brand Attitude Wiebke Lueders, Tobias Schlager
How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits Michael Schade, Rico Piehler, Christoph Burmann
Sustainability: Pricing, Ethics, and the Self
Oh! It's So Costly! It Must Be Green! The Impact of Price on the Green Perception of Eco-Friendly Products Amogh Kumbargeri, Sanjeev Tripathi
Until the Last Drop: Do Consumer Care About Water When It Comes to Coffee? Amelie Griesoph, Wassili Lasarov
The Role of Global Cultural Identity in Consumer Engagement with Sustainability Initiatives Ekaterina Salnikova, Yuliya Strizhakova, Klaus G. Grunert
The Role of Mindfulness in Driving Ethical Consumption Tai Anh Kieu
Digitalization as Solution of Environmental Problems? When Do Sustainability Conscious Users Rely on Augmented Reality-Recommendations Agents Tom Joers, Stefan Hoffmann, Robert Mai, Payam Akbar
Does Transparent Price Labeling Boost Label Effectivity for Sustainable Products? Hanna Reimers, Stefan Hoffmann
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iv
2019 Winter AMA Proceedings
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