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ROWKISHE-commerce is often seen as simply buying and selling using the internet but do the following perspectives also apply to e-commerce? a. A service perspective b. A business process perspective c. A communications perspective d. An online perspective All of the above End of Question 1 Content FrameNote for screen reader users: There is text between the form elements on this page. To be sure that you do not miss any text, use item by item navigation methods, rather than tabbing from form element to form element. Skip Breadcrumb Navigation Home arrow Student Resources arrow Chapter 1: Introduction to e-business and e-commerce arrow Multiple choice questions: set B Multiple choice questions: set B Try the following questions to test your understanding of this chapter. Once you have finished, click on the 'Submit Answers for Grading' button to get your results. This activity contains 16 questions. Question 1.Which is the most realistic relationship between e-commerce and e-business? E-commerce has no overlap with e-business E-commerce is a subset of e-business E-business is a subset of e-commerce E-commerce is a different name for e-business None of the above End of Question 1 Question 2.Which is the best description of sell-side e-commerce? Any electronically mediated communication between an organisation and customers The use of electronic communications for all business processes E-commerce transactions between a supplier organisation and its customers An organisation using electronic media to purchase from to its suppliers All of the above End of Question 2 Question 3.E-business actually stands for: Any electronically mediated communication between an organisation and its stakeholders An organisation using electronic media to sell direct to its customers An organisation using electronic media to purchase from to its suppliers Electronic business None of the above End of Question 3 Question 4.Which would be the best description of e-commerce? Any electronically mediated information exchanges between an organisation and its external stakeholders An organisation using electronic media to purchase from to its suppliers An organisation using electronic media to sell direct to its customers The use of electronic communications for all business processes All of the above are fair descriptions End of Question 4 Question 5.Buy-side e-commerce refers to: E-commerce transactions between a purchasing organisation, its suppliers and also partners The use of electronic communications for all business processes An organisation using electronic media to sell direct to its customers Any electronically mediated communication between an organisation and its stakeholders None of the above End of Question 5 Question 6.Which of the following is a cost efficiency driver for e-business? Reduced sales and marketing costs Increasing speed with which supplies can be obtained Reduced operating costs Increasing speed with which goods can be despatched All of the above are correct End of Question 6 Question 7.Which of the following is a competitiveness driver for e-business? Reduced sales costs Obtain supplies more rapidly Reduced service costs Avoiding losing market share to businesses already using e-commerce End of Question 7 Question 8.An example of a communications benefit from creating an e-commerce website is: The ability to reach overseas markets without a sales presence Lower paper costs needed for marketing and fewer staff needed in contact centre Tracking of number of customers using different parts of site Slower response to customer enquiries None of the above is correct End of Question 8 Question 9.An example of a capability benefit from creating an e-commerce website is: Lower paper costs needed for marketing and fewer staff needed in contact centre More rapid response to customer enquiries The ability to reach overseas markets without a sales presence Tracking of number of customers using different parts of site None of the above End of Question 9 Question 10.An example of a cost-savings benefit from creating an e-commerce website is: Lower paper costs needed for marketing and fewer staff needed in contact centre Tracking of number of customers using different parts of site More rapid response to customer enquiries The ability to reach overseas markets without a sales presence All of the above End of Question 10 Question 11.To determine demand for Internet services in a market, companies should survey: Percentage use the Internet to inform their buying decision Percentage purchase online Percentage who have access to the Internet Number in market All of the above End of Question 11 Question 12.A collection of web services which facilitate certain behaviours online such as community participation and user generated content, rating and tagging is commonly known as: Facebook Web 2.0 concept World wide web Customer journey End of Question 12 Question 13.Reach is a key characteristic achieved by e-business which refers to: The depth of information about content or products available The effectiveness of links with partners The potential number of customers a business can interact with None of the above End of Question 13 Question 14.Richness is a key characteristic achieved by e-business which refers to: The depth of information about content, products, prices and availability Different number of customers can interact with categories of information or products The effectiveness of links with partners None of the above End of Question 14 Question 15.Facebook belongs in which category of website? Media or publisher site Brand-building website Transactional website Social network End of Question 15 Question 16.The Amazon site belongs in which category of website? Brand-building website Transactional website Media or publisher site Relationship-building website All of the above End of Question 16 Answer choices in this exercise appear in a different order each time the page is loaded. Question 2.E-business is a term used to describe: The use of electronic communications for all business processes An organization using electronic media to purchase from to its suppliers An organization using electronic media to sell direct to its customers Any electronically mediated communication between an organization and its stakeholders None of the above End of Question 2 Question 3.When you look at e-commerce and e-business, which is the most realistic relationship between these two concepts? E-commerce is a subset of e-business E-commerce has some overlap with e-business E-business is a subset of e-commerce E-commerce is broadly equivalent to e-business None of the above End of Question 3 Question 4.Buy-side e-commerce is different from sell-side e-commerce in that it involves: An organization using electronic media to sell direct to its customers The use of electronic communications for all business processes Any electronically mediated communication between an organization and its stakeholders An organization using electronic media to purchase from to its suppliers None of the above End of Question 4 Question 5.Different types of sell-side e-commerce exist and there are main types of online presence. Which of the following would be suited to sell-side e-commerce? All of the below Transactional e-commerce sites Services-orientated relationship building websites Portal, publisher or media sites Brand-building sites End of Question 5 Question 6.Social network sites such as Facebook and Twitter have become increasingly popular for sell-side e-commerce and would normally be considered to be in which category? Brand-building sites Transactional e-commerce sites Services-orientated relationship-building websites Portal, publisher or media sites End of Question 6 Question 7.Digital marketing (also known as e-marketing or Internet marketing) is closely related to e-commerce. It is a term increasingly used by specialist e-marketing agencies to: Recruit specialist staff Measure website hits Promote their websites None of the above End of Question 7 Question 8.Various digital media channels can be used to reach audiences when planning, for example, online marketing campaigns. Search engine marketing places messages on a search engine to encourage clickthrough to a website when the user types a specific keyword phrase. A key marketing technique involves paid placements or sponsored links using PPC. What does PPC stand for? Public promotion click Personal protocol choice Pay per click Pay per consumer End of Question 8 Question 9.Social media marketing has emerged as an important category of digital marketing. Which of the following best describes this? Monitoring and facilitating customer-customer interaction and participation throughout the web to encourage engagement with a company and its brands Using online ads such as banners to achieve brand awareness and encourage clickthrough Creating and managing long-term arrangements to promote online services on third party websites None of the above End of Question 9 Question 10.Which term is taken to explain a collection of web services that facilitate interaction of web users with sites to create user-generated content and encourage behaviours such as community or social network participation? Multi-channel marketing strategy Web 2.0 concept Multi-channel marketing Customer-centric marketing End of Question 10 Question 11.Supply chain management refers to the coordination of all supply activities of an organisation from its suppliers and delivery of products to its customers. E-commerce transactions between a company and its stakeholders, be their consumers or businesses are often referred to as: B2C, C2C B2C, B2B C2C, C2B B2B, C2B End of Question 11 Question 12.E-government is becoming more accepted as an important feature within government in many countries. What does it provide? All of the below The ability to gather taxes more efficiently Facilities for dissemination of information and online services at local and national levels The facility to securely communicate between governments and government departments End of Question 12 Question 13.Evans and Wurster produced an influential paper in 1997 and argued that there are characteristics of information which can contribute to a major impact on a marketplace. One of these is Reach and is a key characteristic achieved by e-business which refers to: How different numbers of customers can interact with categories of information or products The depth of information about content or products available The potential effectiveness of links with partners None of the above End of Question 13 Question 14.Another of Evans and Wurster's suggestions included what they referred to as Richness and is another key characteristic achieved by e-business which refers to: The economic benefits from shifting from traditional marketing tools such as brochures, catalogues, advertising boards The different number of customers can interact with: categories of information or products The depth of information about content or products available None of the above End of Question 14 Question 15.While there are obvious e-business advantages and opportunities, there are also risks and barriers. These include: Contravention of customer privacy Internet hackers penetrating company security Spikes causing websites to fail at peak times All of the above End of Question 15 POWERED BY FINANCIAL MAX ................
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