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QuestionAnswerA BC DEFeedbackInformation and Communication Technologies (ICTs) can be described as…cApplications that enable information exchangeTechnologies that enable communication between people and machinesA collection of technologies and applications that enabling the processing, storage and transfer of informationMobile and smart technologiesSocial and wearable technologiesHow to speak Digital and Social Media MarketingThe Internet can be described as…bA global network of computersA global system of interconnected computer networksA global network of computers and mobile devicesA global network of smart devicesA global network based on information and communication technologiesHow to speak Digital and Social Media MarketingWeb 2.0 technologies are used for…dCreating websitesCreating eCommerce websitesFor communication between usersFor creating content and sharing information onlineFor selling onlineHow to speak Digital and Social Media MarketingSocial media can be described as…aChannels that enable communication and collaboration between people and communitiesAn extension of web 1.0 technologies that enables interactivityThe use of Web 2.0 technologies for business A combination of Web 1.0 and Web 2.0 technologiesThe use of smart technologies for an organisation's activitiesHow to speak Digital and Social Media MarketingThe digital economy refers to…cThe process of an organisation becoming digitalThe convergence of an organisation's offline and online activitiesThe opportunities made possible through eCommerce in the widest sense.Doing business onlineA digitally enabled organisational transformationHow to speak Digital and Social Media MarketingDigital business refers to…bExtending traditional business into a digital environmentThe use of digital technologies to perform business onlineThose activities related to selling goods in a virtual environmentProcuring products and materials onlineThe use of social media in an organisation's activitiesHow to speak Digital and Social Media MarketingElectronic commerce is ….aAll the activities that involve selling products and services onlineAll the activities relating to the delivery and collection of products and services sold onlineActivities associated with the promotion of an organisation's products and services promotionActivities related online collaboration with consumersSelling through online social platforms How to speak Digital and Social Media MarketingSocial commerce is…cActivities oriented towards socialisation with consumerseCommerce that supports activities by using of web 2.0 technologieseCommerce undertaken in an online social networkUse of smart technologies within an organisation's activitiesSocial technologies adapted to be used within an organisationHow to speak Digital and Social Media MarketingDigital marketing is…aThe use of all form of digital media for delivering marketing activities The use of social media for marketing The use of a website and social networks for promotionThe promotion of an organisation on online social platforms Adapting Web 2.0 technologies for marketing activitiesHow to speak Digital and Social Media MarketingSearch marketing refers to…cThe use of search engines to find appropriate informationThe use of search engines to provide information to consumersUsing techniques that increase an organisation's position within search engine results pagesThe use of search engines to find information about consumersThe use of search engines to find information about competitiorsHow to speak Digital and Social Media MarketingPaid search engine marketing refers to…aThe use of paid advertising on search enginesThe use of paid advertising on different websitesThe use of paid advertising on social media platformsThe use of paid advertising on vertical and horizontal portalsThe use of paid advertising on AmazonHow to speak Digital and Social Media MarketingSocial media marketing refers to…bThe use of social media for selling in social platformsThe use of social media within an organisation's marketing activitiesThe use of social platforms for organisational promotionThe use of Facebook for selling products and servicesThe use of smart technologies for an organisation's activitiesHow to speak Digital and Social Media MarketingMobile marketing refers to…aDigital marketing activities that facilitate customer engagement through mobile devicesAny form of commerce that is done through mobile devicesDigital marketing activities done through wearable devicesDigital marketing activities done through social technologiesDigital marketing activities done through Web 2.0 technologiesThe Digital Business Maturity ModelMobile commerce refers to…bDigital marketing activities that facilitate customer engagement through mobile devicesAny form of commerce that is transacted through mobile devicesDigital marketing activities done through wearable devicesDigital business activities through social technologiesProcessing sales information using mobile information and communication technologiesThe Digital Business Maturity ModelIn the Digital Business Maturity Model, "presence" activities include …cInteractive communications implemented through a variety of channelsOnline shopsStatic web presence and broadcast models of communicationProfiles on social media platformHigh level results on search engines results pagesThe Digital Business Maturity ModelIn the Digital Business Maturity Model, "e-Engagement" activities include …aTwo ways communications implemented through various onine channelsOnline shop establishment.Online activities expansion on digital social platforms.Use of social platforms to manage organisational activities.Profiles on social media platformsThe Digital Business Maturity ModelIn the Digital Business Maturity Model, "Integral" activities include …bThe integration of e-procurement and online selling functions.Most organisational functions are digital.The integration of online and offline communications.use of social technologies in different company activities.use of social technologies in communication activities.The Digital Business Maturity ModelBroshureware term refers to …aStatic website copying companies booklet informationDynamic and interactive websiteWebsite integrated with social media platforms featuresMobile website development.Smart brochureware.The Digital Business Maturity ModelTradigital marketing is characterized by …cThe use of new tools to build presence.The use of new tools to sell online.The use of new tools to share content.The use of new tools to communicate.The use of smart technologies.The Digital Business Maturity ModelEngagement Marketing refers to …aThe development of engaging content and the use of digital tools develop deep contacts.The developmen of an attractive and broad assortment of offering through ecommerce.The development of interactive web sites.The use of gamified activities.The use of social technologies.The Digital Business Maturity Model… is an key aspect of consumer purchase decision making.aInformation searchInformation sharingInformation comparisonInformation ratingTaggingThe Buyer PersonaThe consumer decision making process ends with the …. stage.cProblem recognitionDecision takingPost-purchase behaviourAlternative evaluationInformation searchThe Buyer PersonaWhich of the following activities best describes a user's post-purchase behavior?bSending an emailCommenting on service qualityComparing product prices on various sitesSharing price comparison results with friendsTaggingThe Buyer PersonaThe alternative evaluation stage in purchase decision making can be described as…cUser activities that gather information onlineUser activities that produce a review about a productUser activities that releted to comparing prices onlineUser activities that relate to information sharingUser activities that relate to taggingThe Buyer PersonaChanges in the consumer decision process that make it more dynamic include…aThe changing characteristics of the mediumMore organisations active within digital environmentsGrowing consumer needMore sophisticated technologiesMore choices for purchasingThe Buyer PersonaZMOT theory relates to…cThe information users get from advertisingThe information users get from using a productThe information a user gets from searching onlineInformation sharingOnline purchase behaviourThe Buyer PersonaThe first moment of truth in the online journey relates to…bInformation from other users' feedback about a product or serviceInformation related to the criteria or characteristics that a user collects during search activitiesInformation the user gets from using a product or serviceInformation sharingOnline purchase behaviourThe Buyer PersonaThe second moment of true relates to ….aInformation the user gathers after they start using a product or serviceInformation the user gets from advertisingInformation the user gets from searching onlineInformation sharingOnline purchase behaviourThe Buyer PersonaThe ultimate moment of true refers to…cConsumer search activitiesConsumer information sharing activitiesOnline consumer content that is produced that is based on their own experiencesInformation sharingOnline purchase behaviourThe Buyer PersonaPESTLE analysis is intended for….bInternal environment analysisExternal environment analysisMeso-environment analysisMega-trends analysisMeta analysisTools for Digital and Social Media MarketingSWOT analysis is intended for…cMarketing strategy development Tactical marketing planning Assessing the internal and external circumstances of an organisationSocial platforms assesmentWebsite design Tools for Digital and Social Media MarketingAnsoff matrix is used for…aProducts and markets assesmentForeign markets assesmentNew products developmentCompetitiors assesmentWebsite designTools for Digital and Social Media MarketingThe SMART acronym is used for…bMarketing strategy characterisationObjectives characterisationDigital activities evaluation Competitiors characterisationWebsite design characterisationTools for Digital and Social Media MarketingThe 3V concet refers to…cMarketing strategy characterisationObjectives characterisationDigital activities evaluation Competitiors characterisationWebsite design characterisationTools for Digital and Social Media MarketingOrganisations that focus their digital marketing efforts on building awareness should use…aThe visibility approachThe value approachThe volume approachThe SMART approachThe social approachTools for Digital and Social Media MarketingOrganisations that focus their digital marketing efforts on selling online should use…bThe visibility approachThe value approachThe volume approachThe SMART approachThe social approachTools for Digital and Social Media MarketingOrganisations that focus their digital marketing efforts on building relationships should use…cThe visibility approachThe value approachThe volume approachThe SMART approachThe social approachTools for Digital and Social Media MarketingThe four key steps of digital marketing activities are…dAssesment, planning, execution and controlPlanning, design, implementation and monitoringAssesment, action, implementation and monitoringPlanning, action, monitoring and evaluationPlanning, piloting, control and improvementTools for Digital and Social Media MarketingDefining actions, including the channels that will be used and how these activities will be tracked are defined in which stage?aThe planning stageThe action stageThe evaluation stageThe monitoring stageThe piloting stageTools for Digital and Social Media MarketingA market penetration strategy refers to …bNew products being offered in new marketsExisting products being offered in existing marketsNew products being offered in existing marketsExisting products being offered in new marketsNew market segment indentificationTools for Digital and Social Media MarketingA Diversification strategy refers to…aNew products being offered in new marketsExisting products being offered in existing marketsNew products being offered in existing marketsExisting products being offered in new marketsNew market segment indentificationTools for Digital and Social Media MarketingAccessng new market segments with existing products is described as ….bMarket penetration strategyMarket development strategyProduct development strategyDiversification strategySmart marketing strategyTools for Digital and Social Media MarketingOpening up e-commerce channels to sell existing productsis is described as …cDiversification strategyMarket development strategyMarket penetration strategyProduct development strategySmart marketing strategyTools for Digital and Social Media MarketingThe decision to reach consumers in other countries orby using Amazon platform is described as …bDiversification strategyMarket development strategyMarket penetration strategyProduct development strategySmart marketing strategyTools for Digital and Social Media MarketingThe decision to provide new virtual service to new international markets is described as…aDiversification strategyMarket development strategyMarket penetration strategyProduct development strategySmart marketing strategyTools for Digital and Social Media MarketingThe digital marketing strategy described by the Buyer Persona Spring can be described as…cChannels and actions approachMethods, means and tools apaproachChannels, content and data approachPlanning and execution approach5S approachTools for Digital and Social Media MarketingLack of orginality in digital marketing refers to…bThe use of the same digital technologiesActing in the same manner as competitorsThe use of the same social platforms as competitiorsThe use of the same design as competitiorsThe use of the same channels as competitiorsSuccess and Failure in Digital MarketingA lack of agility in digital marketing refers to ...aAn underestimation of the rapid changes in digital technologies and the buyer personaThe inability to switch form one service provider to anotherThe inability to acquire the necessary digital marketing skillsThe inability to counter competitiors actionsThe inability to perform social media assesmentSuccess and Failure in Digital MarketingIn order to "grow" digital talents organisations need to…cEnable talent to choose the work they want to doProvide talent with virtual working environmentsProvide talent with the "space" for creativityProvide talent with the latest technologiesProvide talent with assistance and supportSuccess and Failure in Digital MarketingIn order to improve engagement organisations should focus on …bMore activities on online social platformsAligning offline and online digital marketing engagement Deploying on the most popular social media platforms including Facebook and TwitterMore active use of mobile applicationsMore active use of online channelsSuccess and Failure in Digital Marketing ................
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