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Software Title StandardsGeneral RulesKeep titles as short and simple as possible, but make sure to include all essential information to help the customer make a purchase. See specific category rules for the definition of “essential information.” Capitalize the first letter of each word (except conjunctions, prepositions, and articles such as “and,” “with,” “to”). Write all numbers as numerals unless the number is written in some other way as part of the product’s official title (for example, Grand Theft Auto IV). Use hyphens for compound adjectives (for example, Wii 6-in-1 Sports Accessory Pack). Please leave trademark TM and registered trademark ? symbols out of titles. The only exception is when companies negotiate with our legal department about the necessity of these symbols. Do not use without direction from the product team that they are to be included. Mandatory information needed for an ASIN- Title, brand, image, product description, bullet points, language, platform for display, Operating System, Format/Binding, Search key words, correct product category, sub-category, list price/MRPAntivirus/Security softwareThis is the title standard for Antivirus/security software only. Five key pieces of information must be there in the title- check for all of them before creating the ASINBrand name/Manufacturer of the productType of product- whether it is anti-virus or internet security or total securityYear of make (2014/2015) or version of the product. For ASINs which are version free this information is optionalNumber of PCs/UsersNumber of years Binding/Format of the product in bracket- Eg: CD, DVD, Voucher, USB etcExample- Kaspersky Antivirus 2016 1 PC 1 Year (CD)**Ensure that the order of information is the same as above.Usually this information is provided in the web links shared by the brand/seller. If not, please raise a TT to the category team for this informationFor Brand Name field- Any abbreviations such as Pvt Limited, Ltd etc should be trimmed off leaving only the brand nameEducational MediaThis is the title standard for Educational media only. For academic-related products, four key pieces of information must be there in the title- check for all of them before creating the ASINBrand/Manufacturer of the productEnsure that the exam/board/class name is also there i.e. CBSE or ICSE or JEEFormat of the product- whether it is a CD/ DVD/ pen drive/ SD card/ tablet must be specified in brackets at the end Ideal format for all academic-related products is ‘<Brand name> Class <> <Board> (CD/DVD/pen drive/ SD card/ tablet/ voucher)’For educational media that is not academic products, follow four basic rules-Brand/Manufacturer of the productEnsure that the format (CD/DVD/ pen drive/ SD card/ tablet/ voucher) is always present at the end of the title in bracketsIf there is a limit on the number of PCs or users mentioned in the web link provided by the brand or seller, ensure that it is captured in the title just before the format (CD/DVD/pen drive/SD card/ tablet/ voucher) e.g. Topics Entertainment GMAT test series 1 PC (DVD)If it is a test-preparation related product, ensure that the ‘test’ is in capitals e.g. GMAT, BITSAT, EAMCET. Wherever it is not clear if it is a ‘test’ or not, please raise a TT to the category teamE-LearningFor e-learning products, following information must be there in the title- check for all of them before creating the ASINBrand/Manufacturer of the productEnsure that the format (CD/DVD/ pen drive/ SD card/ tablet/ voucher/ email) is always present at the end of the title in bracketsIn case the course if a live online course, it should be mentioned in bracketsOther sub- categoriesFor all other sub- categories, guidelines to be followed:Brand/Manufacturer of the productEnsure that the format (CD/DVD/ tablet/ pen drive/ SD card/ voucher ) is always present at the end of the title in bracketsIf there is a limit on the number of PCs or users mentioned in the web link provided by the brand or seller, ensure that it is captured in the title just before the format (CD/DVD/ tablet/ pen drive/ SD card/ voucher) ................
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