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THE INTERVIEWMEDIA PROFILE STUDYDraft: October 14, 2014Thank you for agreeing to participate in our survey! Your opinions are very important to us.Please remember your responses will be kept strictly confidential and only reported in aggregate.To begin the survey, simply click on the "Next" button. [NEXT]SCREENER QUESTIONS[DO NOT TERMINATE UNTIL END OF SCREENER SECTION AND SAVE ALL DATA FOR TERMS]State.In what state is your primary residence? [DROP-DOWN MENU WITH ABBREVIATIONS FOR ALL FIFTY STATES][TERM1 IF NON-US]Age.How old are you? [OPEN NUMERIC][TERM1 IF Age <17 OR >44]Gender.What is your gender?MaleFemaleSch.[IF Age > 17] What is the highest level of education you have completed?Some high school or less [AUTO-CODE TO HERE IF AGE < 18]Graduated high schoolTechnical schoolSome collegeGraduated collegeGraduate/Professional schoolIndustry.Sometimes in our surveys we are looking for people who work in certain industries. Do you, or does anyone in your household work in any of the following? [YES/NO FOR EACH][RANDOMIZE]Movie StudioMarket Research Company or DepartmentMovie TheaterAn Advertising AgencyTV station/networkFood or Beverage CompanyLocal/State/Federal Government[TERM1 IF ANY OF Industry[1 – 5] = YES]Rac1.Are you of Spanish, Hispanic, or Latino descent, such as Mexican, Mexican-American, Chicano, Puerto Rican, Cuban, or another Spanish, Hispanic, or Latino group?Yes [AUTODOCE Rac3 = 4]NoRac2.[IF Rac1 = 1] Which of the following best describes your Spanish, Hispanic, or Latino descent?Mexican, Mexican-American, or ChicanoPuerto RicanCubanOther Spanish/Hispanic/Latino – Please Specify [OPEN TEXT]Rac3.[IF Rac1 = 2] Which of the following best describes your race? [RANDOMIZE]White/CaucasianBlack/African-AmericanAsian/Asian-AmericanHispanic/LatinoOther [OPEN TEXT] [ANCHOR]LangTV.[IF Rac1 = 1 OR Rac3 = 4] In what language do you watch TV and listen to the radio?Spanish onlyEnglish and SpanishEnglish onlyLangWeb.[IF Rac1 = 1 OR Rac3 = 4] In what language do you view and read content online?Spanish onlyEnglish and SpanishEnglish onlyLangDream.[IF Rac1 = 1 OR Rac3 = 4] In what language do you dream when you are asleep? [RANDOMIZE]Spanish onlyEnglish onlyDon’t know [ANCHOR]LangH.[IF Rac1 = 1 OR Rac3 = 4] How often do you speak Spanish in your home?Always speak SpanishSpeak Spanish most of the timeSpeak both English and Spanish equallySeldom speak SpanishNever speak SpanishHispAcc.[VARIABLE TO CAPTURE HISPANIC ACCULTURATION]Acculturated =LangTV=2 and LangH=5orLangTV=3 and LangH=2,3,4,5Partially =LangTV=1 and LangH=5orLangTV=2 and LangH=2,3,4orLangTV=3 and LangH=1Unacculturated =LangTV=1 and LangH=1,2,3,4orLangTV=2 and LangH=1Cable1[x].Which, if any, of the following do you currently have access to in your home and use to watch television programming?Please select all that apply.Cable TV subscription (e.g., Time Warner/Comcast/AT&T U-verse/Fios)Own or rent a satellite dish (e.g. DISH Network or Direct TV)An online subscription service (e.g. Hulu, Netflix)None of the above [EXCLUSIVE][TERM1 IF Cable1 = 4] [A MAXIMUM OF 10% OF RESPONDENTS TO BE Cable1 = 3 ONLY]ZipCode.What is the zip code of your primary residence? [OPEN NUMERIC][TERM1 IF ZipCode AND State ARE NOT A VALID MATCH]DMA.[AUTOCODE A HIDDEN DMA VARIABLE BASED ON ZIPCODE]Bdate.In what year were you born? [OPEN NUMERIC][TERM1 IF Age AND Bdate ARE NOT A VALID MATCH +/- ONE YEAR]Parent.[IF AGE > 20] Are you the parent of any children under the age of 18?YesNoKids.[IF PARENT = YES] How many children do you have under the age of 18? [OPEN NUMERIC]KidAge.[IF KIDS > 0] Please indicate the age and gender of each of your children under the age of 18.GenderAgeFirst Child[Drop-down][Open Numeric][SHOW AS MANY ROWS AS THERE ARE KIDS; UP TO EIGHT KIDS][TERM1 IF AGE OF RESPONDENT MINUS AGE OF OLDEST CHILD IS LESS THAN 16]Kid712.[VARIABLE TO RECORD IF TEEN 13 TO 17 IN HOUSEHOLD]Yes [IF THERE ARE TEENS BETWEEN THE AGES OF 13 TO 17 AT KidAge]No [IF Parent = 1 AND THERE ARE NO TEENS 13 TO 17 AT KidAge]Teen[X]Avail.[IF ELIGIBLE TEENS AVAILABLE AND NEEDED]This survey will be about entertainment appropriate for teens and adults.Is your [INSERT AGE/GENDER OF RANDOM ELIGIBLE CHILD 13 TO 17] available to participate in this survey? [ASK FOR EACH APPLICABLE TEEN IN HOUSEHOLD UNTIL A TEEN IS AVAILABLE OR LIST IS EXHAUSTED; IF NO TEEN IS ELIGIBLE OR AVAILABLE, BUT PARENT IS ELIGIBLE FOR ADULT QUOTA, REASSIGN TO MOST NEEDED OPEN ADULT QUOTA AND GO TO Avid]YesNoHandoff.This survey will be about movies appropriate and rated for your [TEEN]. Please have your [TEEN] come back to the computer to complete the remainder of the survey. [ONLY ASK Bdate_T THROUGH Gender_T AMONG TEENS 13 to 17 RECRUITED THROUGH A PARENT]Bdate_T.In what year were you born? [OPEN NUMERIC][Term1 IF Age AND Bdate ARE NOT A VALID MATCH FOR RECRUITED TEEN AS REPORTED BY PARENT, +/- ONE YEAR]Gender_T.Are you…MaleFemale[Term1 IF Gender IS NOT A VALID MATCH FOR RECRUITED TEEN AS REPORTED BY PARENT]PastPart.Have you participated in any of the following types of online surveys during the past one month?[RANDOMIZE] [YES/NO FOR EACH]MoviesTelevisionMusicSportsRestaurant[TERM1 IF PastPart1 = YES]AgeGenQuota.[VARIABLE TO RECORD AGE AND GENDER]Males 17-20Males 21-24Males 25-29Males 30-34Males 35-39Males 40-44Females 17-20Females 21-24Females 25-29Females 30-34Females 35-39AgeGenAdTest.[VARIABLE TO RECORD AGE AND GENDER]Males 17-29Males 30-49Females 17-29Females 30-49Lasttwo.About how many movies have you seen in a movie theater during the past 2 months? [OPEN NUMERIC] [TERM1 IF Lasttwo = 0]Avd1.About how many movies have you seen in a movie theater during the past 12 months? [OPEN NUMERIC][TERM1 IF Avd1 < 3] [Avd1 MUST BE GREATER THAN OR EQUAL TO LastTwo]Device[x].Which, if any, of the following do you have in your household and use on a regular basis?Please select all that apply.[RANDOMIZE]High definition TV or HDTV (not Internet-enabled)An Internet-enabled High definition, or HDTV (connects to the Internet and allows you to surf the Web and access online video)A next-generation gaming console, like an Xbox One or Playstation 4A gaming console, like a Nintendo Wii or Playstation 3A smartphone, like an iPhone or DroidA tablet, like an iPad or Kindle FireA desktop computer, like a PC or MacA laptop computer, netbook, or ultrabookA Blu-ray or DVD player (not a Playstation 3)A Digital Video Recorder or DVR such as TiVoA set-top video player, like Apple TV, Roku, or Google ChromecastNone of the Above [ANCHOR][EXCLUSIVE]WatchTV[x].In which of these ways, if any, have you watched TV shows in the past six months?Please select all that apply.[RANDOMIZE]On my TV set, via a cable/satellite connectionOn my TV set, via an Internet streaming service such as Netflix or HuluOn a PC/Laptop/Tablet/Smartphone or other mobile deviceOn Blu-ray/DVDNone of these [TERM1]CommWatch.For each type of ad below, please indicate whether or not you typically watch them when you are watching television programming, whether online or on your television.[ACROSS] I always watch this kind of adI usually watch this kind of adSometimes I watch this type of ad, sometimes I ignore, skip through, or fast forward through itI usually ignore, skip through, or fast forward through this type of adI always ignore, skip through, or fast forward through this type of ad[DOWN] [RANDOMIZE]Previews for moviesPreviews for TV showsAds for sporting eventsAds for food or restaurantsAds for household productsAds for new carsAds for insuranceAds for video gamesPrimary.What is the primary way you currently watch TV shows?[RANDOMIZE]On my TV set, via a cable/satellite connectionOn my TV set, via an Internet streaming service such as Netflix or HuluOn a PC/LaptopOn a Tablet/Smartphone or other mobile deviceOn Blu-ray/DVDHoursWkA.[SHOW BELOW Primary ON SAME PAGE] How many hours a week in total do you spend watching TV shows? Please include the hours you spend watching TV shows in any of the ways listed above. Your best guess is fine, but please round to the nearest hour. [OPEN NUMERIC; WHOLE NUMBERS ONLY][TERM1 IF HoursWkA < 1]Stream.[IF Primary = 2] Which of the following do you use to stream TV shows to your TV set?Please select all that apply.[RANDOMIZE]Hulu+NetflixAmazon Instant Video/Amazon PrimeNone of these [ANCHOR; EXCLUSIVE]Stream2.[IF Primary = 4] Which of the following do you use to stream TV shows to your tablet?Please select all that apply.[RANDOMIZE]Hulu+NetflixAmazon Instant Video/Amazon PrimeNetwork apps (e.g. WATCH ABC or NBC)OtherNone of these [ANCHOR; EXCLUSIVE]VidCheck.[PRESENT ON SEPARATE PAGE BY ITSELF] In order to participate in this study, you will need to be able to hear sound and see video on your computer. Please adjust your monitor and volume so you can clearly see the video and hear the sound effects on this page.[PLAY VIDEO; DISPLAY “next” BUTTON AFTER 10 SECONDS][AFTER VIDEO IS FINISHED] Were you able to see the video and hear the sound effects?YesNo [TERM2]VidChk2.What did you see and hear on the screen?[RANDOMIZE]A birdA dog barkingFireworksOther [ANCHOR][TERM2 IF VidChk2 > 1]Qualify.Congratulations! You have qualified to participate in this survey! Please take the time to answer the following questions thoroughly. Your opinions are important to us!Term1.Thank you for your participation. Unfortunately you do not qualify for today’s study.Term2.In order to participate in this study, you need to be able to see the video clearly in this study. We thank you for your time and look forward to your participation in a future study.QUOTAS:Maximum of 10% of respondents can be non-subscribers to cable or satellite (Cable1 = 3 ONLY)Maximum of 30% of respondents who are not interested in the title based on the preview shown (PostInt1 > 2) NOTE THAT THIS QUESTION IS NOT SHOWN IN THE SCREENER BUT WILL BE MONITORED DURING FIELDINGGeneral SampleGenderAgeTotalMales17-2012521-2412525-2912530-3412535-3912540-44125Subtotal750Females17-2012521-2512525-2912530-3412535-3912540-44125Subtotal750Grand Total1500Regional Quotas (Best Efforts):NESEMWSWCW20%20%20%10%30%Race Quotas:60% Caucasian, 20% Latino, 15% African American, 5% Other non-WhiteMAIN QUESTIONNAIREShortTitle.[REPLACES ShortTitle IN SURVEY]THE INTERVIEWCommit1.Thinking about going to the movies around the holidays, how far in advance do you decide what to see?Same dayThe day beforeA few days before1 week before2 weeks beforeMore than 2 weeks beforeCommit2.Thinking about going to the movies with your family around the holidays, how do you decide which movie to see?Watch movie trailers onlineRead movie reviews (i.e. online, app)Recommendation from friends/familyDecide when I get to the theaterOther [ANCHOR]Commit3.Thinking about going to the movies with your family around the holidays, who typically is the most influential person or persons in deciding what movie to see?Please select all that apply.[RANDOMIZE]Me My friendsMy sibling(s)Parent(s)Children [IF PARENT]My spouse/significant otherOtherCommit4.Do you see more or fewer movies during the holiday season in the theater than at other times of the year?[RANDOMIZE]More movies during the holiday season than other times of the yearAbout the same number of movies during the holiday season as other times of the yearFewer movies during the holiday season than other times of the yearVideo1.Next you will see a movie preview for a movie that has not come out yet, but will be released in theaters in the future. [PLAY VIDEO] [DO NOT ALLOW RESPONDENT TO CONTINUE UNTIL VIDEO HAS PLAYED COMPLETELY]Seecom.Were you able to see and hear this movie preview clearly from start to finish, without any stuttering or stopping?YesNo [TERM2][SHOW VidQual1 AND AudQual1 ON SAME SCREEN]Vidqual1.Considering only the quality and clarity of the picture, as it appeared on your screen, would you say it was...ExcellentVery GoodGoodFair [TERM2]Poor [TERM2]Audqual1.[SHOW BELOW Vidqual1 ON SAME PAGE] Considering only the quality and clarity of the sound, as you heard it on your computer, would you say it was...ExcellentVery GoodGoodFair [TERM2]Poor [TERM2]Postint1.Now, based on this movie preview for [ShortTitle1], how interested are you in seeing it in a movie theater?Definitely interestedProbably interestedMight or might not be interestedProbably not interestedDefinitely not interestedIntens1.[IF Postint1 < 3] On a scale from 1 to 10, where 10 means “very likely” and 1 means “very unlikely” what number represents how likely you are to pay to see [ShortTitle1] in a movie theater on its opening weekend?[RANDOMIZE ORDER 1 – 10; 10 – 1]Very unlikelyNeither likely or unlikelyVery likelyShare.Which of these options best describes how you would share your feelings about this movie with friends and family?[RANDOMIZE]I would talk (more than email or text) to my friends about itI would email (more than talk or text) to my friends about itI would text (more than email or talk) to my friends about itI would share a link to the movie preview with my friends onlineI would post a review onlineI would comment about it via TwitterI would “Like” or “Favorite” the movie’s webpage or Facebook page, but not share a link with friendsI wouldn’t share anything about it [ANCHOR]WhoWith[x].[IF Postint1 < 3] With whom do you think you would likely go see [ShortTitle1]?Please select all that apply.[RANDOMIZE]Alone [EXCLUSIVE]A group of male friendsA group of female friendsMy sibling(s)Other relativesMy spouse/significant otherOtherI don’t know who I would see it with [ANCHOR] [EXCLUSIVE]Remind.Does [ShortTitle1] remind you of any other movies?YesNoRemindOE.[IF Remind = 1; SHOW ON SAME PAGE BELOW Remind] What movies does [ShortTitle1] remind you of? [OPEN TEXT]TV SHOW VIEWERSHIPShowEver[x].Following is a list of TV shows. Please indicate whether or not you have ever seen any episodes of each show.Please consider both shows that are airing now, and those that aren’t on the air at the moment, that you might have watched in the past.Please select all that apply.SHOWS YOU HAVE EVER SEEN…[RANDOMIZE] [MAXIMUM OF 50 PER PAGE][COMEDY]2 Broke GirlsAbout a BoyAmerican DadAnger ManagementBob’s BurgersBrooklyn Nine-NineChildren’s HospitalFamily GuyIt’s Always Sunny in PhiladelphiaLast Man StandingModern FamilyMomNew GirlParks and RecreationSouth ParkThe Big Bang TheoryThe GoldbergsThe LeagueThe MiddleThe Mindy ProjectThe SimpsonsTosh.0Two and a Half MenA to ZSelfieManhattan Love StoryCristelaBlack-ishMarry MeMulaneyBad JudgeCristelaJane the Virgin[ACTION/CRIME]ArrowGrimmMarvel’s Agents of S.H.I.E.L.DPerson of InterestSleepy HollowThe BlacklistGothamStalker The Flash[PROCEDURALS]Blue BloodsBonesCastleCriminal MindsCSI (Any)ElementaryHawaii Five-OLaw & Order (Any)NCIS (Any)SuitsWhite CollarScorpionThe Mysteries of LauraHow to Get Away with MurderForever[REALITY]America’s Funniest Home VideosAmerica’s Next Top ModelDancing With the StarsMasterChef JuniorShark TankSurvivorThe Amazing RaceThe Biggest LoserThe VoiceWho’s Line is it Anyway?The Real Housewives (Any)UtopiaKeeping up with the Kardashians (any)Project RunwayTop ChefThe People’s CouchBad Girls ClubThe Long Island MediumSister Wives19 Kids and CountingIce Road TruckersChrisley Knows Best[RELATIONSHIP/DRAMA]Teen WolfPretty Little LiarsChasing LifeThe FostersHart of DixieParenthoodNashvilleScandalGrey’s AnatomyRevengeOnce Upon a TimeThe 100The Vampire DiariesThe Good WifeThe OriginalsMad MenResurrectionAmerican Horror StoryChicago FireChicago PDCovert AffairsGracelandHell on WheelsRecklessReignRizzoli & IslesSons of AnarchySupernaturalRed Band SocietyMadam SecretaryThe Walking DeadAwkwardTrue Life[LATE NIGHT]ConanJimmy Kimmel LiveLate Night with Seth MeyersLate Show with David LettermanSaturday Night LiveThe Late Late Show with Craig FergusonThe Tonight Show with Jimmy FallonThe Daily Show with Jon StewartThe Colbert ReportWatch What Happens LiveAt Midnight[MORNING SHOWS]America’s NewsroomCBS This MorningGood Morning AmericaNew Day, on CNNThe Today ShowThe local morning newsFox & Friends[DAYTIME SHOWS]Dr. Phil ShowLive With Kelly & MichaelEllen DeGeneres ShowDr. Oz ShowMauryRachael RayThe ViewThe ChewThe DoctorsThe TalkThe Wendy Williams ShowJudge JudyThe Queen Latifah Show[NEWS]20/2048 Hours60 MinutesABC World NewsCBS Evening NewsDateline NBCInside EditionMeet the PressThe local early evening newsThe local late night newsAnderson Cooper 360Nancy GraceHannity The Rachel Maddow ShowAll in With Chris HayesThe Last Word with Lawrence O’Donnell[ENTERTAINMENT]106 & ParkAccess HollywoodE! NewsExtraThe InsiderThe SoupTMZ (The TV show, not website)Dish NationEntertainment Tonight[SPANISH]Camelia La TejanaDespierta AmericaNuestra Belleza LatinaPremio Lo NuestroLa Por TiPremier ImpactoEl Goro y La FlacaLMX FutbolMNT FutbolNone of these [ANCHOR] [EXCLUSIVE]Show12mo[x].Which of the following shows, if any, have you watched in the past twelve months?Please select all that apply.SHOWS YOU HAVE WATCHED IN THE PAST TWELVE MONTHS…[LIST ITEMS SELECTED AT ShowEver[x]; INCLUDE A “None of these” OPTION (ANCHORED/EXCLUSIVE)]ShowReg[x].Which of the following shows, if any, do you watch regularly when there are new episodes on the air? For each show, please select the way you usually watch it.Even if you have watched a show in multiple ways, please pick the viewing method you use most often for that show.[ACROSS] [RANDOMIZE]On TV via cable/satellite/FIOSAn On-Demand service such as XFinity or Time Warner On-DemandA website or “App” for the network or showOn Hulu/Hulu+ [ALWAYS ADJACENT TO 5]An Internet streaming service such as Netflix (but NOT Hulu/Hulu+) [ALWAYS ADJACENT TO 4]On Blu-ray/DVDSome other way [OPEN TEXT] [ANCHOR]I do NOT regularly watch this show[LIST ITEMS SELECTED AT Show12mo[x]DvrA[x].[IF ANY ShowReg[x] = 1 OR 2] When there are new episodes on the air, do you usually…?[ACROSS]Watch this show live when it first airsRecord this show on DVR to watch later [SHOW IF Device10 = SELECTED]Watch this show using an On-Demand service[LIST ITEMS FOR WHICH ShowReg[x] = 1 OR 2]DvrB[x].[IF ANY DvrA[x] = 2] When do you typically watch episodes of each of the following shows you record on DVR (relative to when you record them)?[ACROSS]Later the same dayWithin three days of recording a new episodeWithin seven days of recording a new episodeMore than a week after recording a new episode[LIST ITEMS FOR WHICH DvrA[x] = 2]OnDemand.[IF ANY DvrA[x] = 3] When do you watch episodes of each of the following shows using an On-Demand service (relative to when they first air)?[ACROSS]Later the same dayWithin three days of when a new episode first airsWithin seven days of when a new episode first airsMore than a week after a new episode first airs[LIST ITEMS FOR WHICH DvrA[x] = 3]Must[x].Which, if any, of the following shows are absolutely “must watch” shows that you have to see as soon as they air new episodes?[RANDOMIZE ENTIRE LIST FROM ShowEver[x] (INCLUDING ITEMS NOT SELECTED)]ShowFut[x].Which, if any, of the following shows do you intend to watch when it is airing new episodes in the future?[RANDOMIZE ENTIRE LIST FROM ShowEver[x] (INCLUDING ITEMS NOT SELECTED)]Synd[x].Now, thinking about older TV shows that air re-runs on various networks, which of these re-runs, if any, do you regularly watch?Please select all that apply.REGULAR VIEWERSHIP OF RE-RUNS …[RANDOMIZE]Big Bang TheoryFamily GuyTwo And A Half MenThe OfficeMike and MollyKing of the Hill30 RockHow I Met Your MotherAmerican DadModern FamilySeinfeldNone of these [ANCHOR] [EXCLUSIVE]ShowFall[x].The following shows are new and scheduled to Premiere in the fall. Which of the following shows, if any, do you think you will be likely to watch in the fall?Please select all that apply.[RANDOMIZE] Constantine: A man struggling with his faith is haunted by his past sins but is suddenly thrust into the role of defending humanity from the gathering forces of darkness.The McCarthys: Comedy about a sports-crazed Irish-Catholic family that shares a three decker house in Boston and the one member that dares to move out on his own.Ascension: An original science fiction mystery drama that takes places in an alternate present aboard a generation ship.Benched: A high-powered corporate attorney has a very public nervous breakdown after getting passed up for an expected promotion and finds herself working in the rough-and-tumble world of public defenders.State of Affairs: A CIA officer plucked from the field to become the president's daily briefer, assuming responsibility for targeting America's most critical threats while navigating the unique lifestyle that comes with such a high-powered job.Wake Up Call: Reality show featuring Dwayne “The Rock” Johnson lending a helping hand to everyday people who are facing enormous challenges in their lives.None of these [ANCHOR; EXCLUSIVE]ViewEvent2[x].[SHOW ON SAME PAGE AS ViewEvent1] Which, if any, of the following TV events do you regularly watch?Please select all that apply.[RANDOMIZE]The Latin GrammysThe Soul Train AwardsAmerican Music AwardsNone of these [ANCHOR; EXCLUSIVE][PLEASE BREAK SELECTIONS INTO TWO SCREENS, ADD AN EXTRA LINE BREAK IN BETWEEN EACH OPTION][RANDOMIZE ORDER OF GenMov AND GenTV]GenMov[x].How do you feel about the following genres or types of movies?[ACROSS]One of your favorite typesOnly see if you hear it’s good or it has stars you likeUsually not interestedNot sure[DOWN; RANDOMIZE]ActionComedyDramaSuspense/ThrillerRomantic ComedyHorrorSci-FiFantasyOutrageous ComedyGenTV[x].How do you feel about the following genres or types of TV shows?[ACROSS] [SCALE FROM GenMov][DOWN] [RANDOMIZE]Action (e.g., Hawaii Five-O or 24:Live Another Day)Comedy (e.g., Parks and Recreation or The Big Bang Theory)Drama (e.g., The Good Wife or The Walking Dead)Suspense/Mystery (e.g., Criminal Minds or Person of Interest)Non-family Animated (e.g., Family Guy or Archer)Family Animated (e.g., The Legend of Korra or The Penguins of Madagascar)Reality shows (e.g., American Idol or Mythbusters)Variety shows (e.g., Saturday Night Live or Tosh.0)Talk shows (e.g., The Daily Show or The Ellen DeGeneres Show)MovStat[x].How strongly do you agree or disagree with the following statements about watching movies in general?[ACROSS]Strongly agreeSomewhat agreeSomewhat disagreeStrongly disagree[DOWN; RANDOMIZE]When I see a commercial for a movie I tend to watch it all the way throughEven when I fast-forward commercials on my DVR, I tend to stop fast-forwarding when I see a movie commercialI watch trailers for upcoming movies onlineI always try to get to the theater in time to watch the previews before the movie startsViewSport[x].Which, if any, of the following types of sports programming do you regularly watch?Please select all that apply.[RANDOMIZE]National Football League (NFL) National Basketball Association (NBA)National Hockey League (NHL)College FootballGolfTennisEnglish Premier League Football“Extreme” sportsMixed Martial Arts (MMA) (UFC)NASCARMajor League Baseball (MLB)College BasketballSoccerNone of these [ANCHOR; EXCLUSIVE]ViewCab[x].Overall, how often do you watch the following networks?[ACROSS]FrequentlyRegularlyOccasionallySeldomNever[DOWN; RANDOMIZE ACROSS CATEGORIES][RANKED BY NUMBER OF VIEWERS]USA NetworkDisney ChannelESPNNickelodeonTNTHistoryTBSA&EFX/FXXNick at NiteABC FamilyAdult SwimCartoon Network[OTHER]DiscoveryLifetimeEsquire NetworkHGTVComedy CentralFood NetworkBravoAMCBETTLCE!Animal PlanetNational GeographicSpikeMTVVH1Disney XDIFCOxygenSyfytruTVFOX Sports 1HallmarkOWNTVOneEl ReyFusion[NEWS]CNNCNBCMSNBCFox News Channel[SPANISH NETWORKS]UnivisionTelemundoUniMasGalavisionMun2Fox DeportesESPN DeportesUnivision DeportesAztecaDiscovery EspanolEstrella TVMTV3Mundo FoxOTHER MEDIAWebsites.Which, if any, of the following websites or website services do you visit and use regularly?Please select all that apply.[RANDOMIZE]Amazon PrimeApple Face TimeBeatsBuzzFeedFacebook Facebook messengerFoursquareGchatGoogle+HuluInstagramiTunesKik MessengerLinkedInNetflixPandoraPinterestRedditSkypeSnapchatSpotifyTumblrTwitterVineWhatsAppYou A&Sporting VEVOViacomCNNGawkerHuffington PostLA TimesNBC News (iVillage/Today)/NBC SportsNY TimesBleacher ReportESPNNascarIGNViceBreakSmoshMadeManFunnyordieJibjabEbaumsworldNone of these [ANCHOR; EXCLUSIVE]Websites2[x].[IF ANY Social[x] SELECTED] About how often do you access the following websites or website services?[ACROSS]Multiple times each dayOnce per dayA few times per week but not dailyOnce per weekA few times per monthOnce per monthLess than once per month[DOWN; LIST ITEMS SELECTED AT Websites IN SAME ORDER]ActiveOn[x].Which, if any, of the following activities do you do in a typical week?Please select all that apply.[RANDOMIZE]Read a newspaper (online/via an App/e-reader) [KEEP WITH NEXT]Read a newspaper (a paper version)Read a magazine (online/via an App/e-reader) [KEEP WITH NEXT]Read a magazine (a paper version)Watch video content on a video sharing site (such as YouTube)Upload video content to a video sharing site (such as YouTube)Watch TV shows/series on a video streaming site Watch full-length movies on a video streaming sitePlay video games (online/via an App)Shop for clothes, shoes, etc. (online/via an App) [KEEP WITH NEXT]Shop for clothes, shoes, etc. (not online/via an App)Watch a movie at home (online/via an App) [KEEP WITH NEXT]Watch a movie at home (not online/via an App)Watch TV at home (online/via an App) [KEEP WITH NEXT]Watch TV at home (not online/via an App)Read a book (online/via an App/e-reader) [KEEP WITH NEXT]Read a book (a paper version)None of these [ANCHORED] [EXCLUSIVE]Newspaper[x].[IF ActiveOn2 = SELECTED] You said earlier that you read a paper version of a newspaper. Which ones do you read during a typical week?Please select all that apply.[DOWN] [RANDOMIZE]Your local newspaper – weekday editionYour local newspaper – Sunday editionUSA TodayThe New York TimesWall Street JournalThe Los Angeles TimesOther [ANCHOR] [OPEN TEXT]ActiveOff[x].Which, if any, of the following activities do you do in a typical week?Please select all that apply.[RANDOMIZE]Cook at homeHomebrewGardeningGo to a restaurantGo to a museumGo to a parkWatch a movie in a movie theaterWork on a home improvement projectAttend a concertSee a play or live theaterAttend an art showHost a party/event at homeHost a party/event outside the homeAttend a dinner party or social gathering at a friend’s houseAttend a book club meetingRide a bike to workTake the bus to workWork on DIY projects / arts-n-craftsGo to churchNone of these [ANCHORED] [EXCLUSIVE]MAX DIFF EVALUATIONMaxDiffIntro2.Now we would like you to think about some aspects of the movie [ShortTitle1] you saw a preview for today.Over the next several screens, we are going to show you multiple sets of factors, some of which may repeat from screen-to-screen. For each set of factors: First, please indicate which one of the statements below MAKES YOU MOST INTERESTED in watching [ShortTitle1].Second, please indicate which one of the statements below MAKES YOU LEAST INTERESTED in watching [ShortTitle1].Please consider each set of statements carefully before making your choice. [BUDDIES] After working together for 1,000 episodes on Skylark Tonight, Dave Skylark (James Franco) and his producer Aaron (Seth Rogen) have become best friends. When an opportunity to go to North Korea to interview Kim Jong-Un comes along, the two friends find themselves in the midst of a CIA assassination plot. They will need to stick together to make it out alive.[ACTUALNEWS] Interviewer Dave Skylark (James Franco) and his producer Aaron (Seth Rogen) have a meaningless entertainment gossip TV show. But when given the opportunity to report on real news, an interview with the leader of North Korea, will they be able to rise to the occasion? Or will the duo attract the usual hilarity and sensationalism that seem to follow them everywhere they go?[CIA] When the CIA finally gets a chance to eliminate one of the world’s most dangerous dictators, they must train mediocre TV show host Dave Skylark (James Franco) and his producer Aaron (Seth Rogen) to become undercover agents. Now the CIA must rely on these two inexperienced entertainers to complete this highly important mission.[ASSASSINATE] When Dave Skylark (James Franco) and his producer Aaron (Seth Rogen) land an interview with North Korean leader Kim Jong-un, the last thing they expect is for the CIA to ask them to assassinate him.? Unaware of the task ahead, these bumbling idiots set off on a journey that involves them in more than they ever could have imagined.[KIMJONGUN] When Kim Jong-un invites Dave Skylark (James Franco) and his producer Aaron (Seth Rogen) into North Korea for a friendly interview, he has no idea that Dave and Aaron have been enlisted by the CIA to assassinate the dictator who is not only dangerous, but happens to be one of their biggest fans. [ACTIONHUMOR] Dave (James Franco) and Aaron (Seth Rogen) are hard-partying fools that find themselves caught in the middle of a CIA plot. These two jokesters fumble their way through a highly dangerous mission in this action-packed outrageous comedy. [PEDIGREE] From the people who brought you NEIGHBORS and THIS IS THE END comes the newest outrageous comedy. THE INTERVIEW, starring James Franco and Seth Rogen, lives up to its predecessors in a long line of outlandish, hysterical movies.Who.Do you know who Kim Jung-un is?YesNo PSYCHOGRAPHICSNow just some basic demographic questions and we’ll be finished.Job.Which of the following best describes your employment status?Employed full-time (30+ hours per week) Employed part-timeHomemakerFull-time student and employedFull-time student and not employedRetiredNot currently employedPolitics.Which of the following best describes your political beliefs?[RANDOMIZE]Conservative LiberalModerateOther [ANCHOR]Prefer not to say [ANCHOR]Politics2.Which of the following best describes your political party affiliation?Strong RepublicanRepublicanIndependentDemocratStrong DemocratOther/None of the above [ANCHOR]Politics3.How interested in current events and politics are you?Very interested Somewhat interestedNot very interestedNot at all interestedInc.[IF AGE > 17] Which of the following ranges best describes your annual household income before taxes? Under $20,000$20,000 to $39,999$40,000 to $59,999$60,000 to $79,999$80,000 to $99,999$100,000 to $119,999$120,000 to $139,999$140,000 or morePrefer not to answer [ANCHOR]MarStat.[IF Age > 17] What is your marital status?[RANDOMIZE]Single, never marriedLiving with partnerMarriedWidowedDivorced/SeparatedPrefer not to answer [ANCHOR]Live.Where do you live primarily?In a large cityIn a small cityIn a suburb of a large cityIn a suburb of a small cityIn the country, or rural areaThose are all the questions we have for you today. Thank you very much for participating in our survey! ................
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