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OR PSS.

DANNY FOUNDED PSS IN 2016 TO

HELP SMALL BUSINESSES CAPITALIZE

ON THE EXPLOSION OF ONLINE

SHOPPING.

PEOPLE HAVE BEEN COMFORTABLE

WITH ONLINE SHOPPING FOR

EVERYTHING AND PEOPLE ARE

SEEKING OUT UNIQUE PRODUCTS.

DANNY HAS CREATED A FULFILLMENT

CENTER THAT PROVIDES A FULL

RANGE OF DISTRIBUTION FOR

CONSUMERS AND RETAILERS FOR THE

FOOD INDUSTRY.

HE NOW HAS TWO HOUSES IN THE

U.S. THAT CAN REACH 92% OF THE

U.S. POPULATION WITH A TWO-DAY

GROUND SERVICE.

E-COMMERCE HAS REALLY PAID OFF

FOR DANNY AND IT CAN FOR YOU

TOO.

DANNY IS A GREAT EXAMPLE OF

LEVERAGING AN E-COMMERCE

NETWORK.

SO THAT REALLY ENDS MY PORTION

OF TODAY'S WEBINAR.

THANK YOU FOR JOINING ME.

I HOPE YOU COME AWAY FROM THIS

WITH SOME KNOWLEDGE, SOME

INSPIRATION ON HOW TO GO FORWARD

WITH E-COMMERCE.

REMEMBER, MAGNIFY YOUR ONLINE

PRESENCE, ESPECIALLY ON MOBILE.

EMPOWER YOUR GROWTH WITH FAST

SHOPPING, SHIPPING OPTIONS AND

RETURNS.

BE SURE TO CHECK OUT ALL THE

BOOTHS HERE AT THE SCORE

START-UP VIRTUAL CONFERENCE AND

MAKE THE MOST OF YOUR VISIT

TODAY, OUR START-UP OR SMALL

BUSINESS IS SO FULL OF POTENTIAL

AND SO MANY POSSIBILITIES AWAIT

YOU.

IF YOU WANT TO KNOW MORE ABOUT

WHAT I TALKED ABOUT TODAY OR

ABOUT WHERE SMALL BUSINESSES AND

IMMERSE MEET, STAY ON FOR A LIVE

PANEL OF EXPERTS WHO WILL ANSWER

YOUR QUESTIONS AND PROVIDE THEIR

O OWN INSIGHT, OR, OF COURSE,

CHECK OUT THE PODCAST, "MAKING

IT WORK."

>> OKAY.

SO WE WILL NOW MOVE INTO THE Q&A

PORTION OF OUR CALL.

I WILL BE READING THE CHAT

QUESTIONS THAT OUR PARTICIPANTS

HAVE SENT IN.

IN THIS TIME REMAINING, THE

FEDEX PANELISTS WILL ADDRESS AS

MANY QUESTIONS AS WE POSSIBLY K.

WITH THAT, LET'S GO AHEAD AND

JUMP INTO THESE QUESTIONS HERE.

THIS FIRST QUESTION COMES TO US

FROM MICHAEL.

MICHAEL WOULD LIKE TO KNOW WHAT

ADVICE YOU WOULD GIVE SOMEONE

STARTING OUT ON HOW TO CHOOSE AN

E-COMMERCE PLATFORM.

>> WELL, SELECTING YOUR

E-COMMERCE PLATFORM IS ONE OF

THE MOST CRITICAL DECISIONS WHEN

STARTING UP.

THE REASON IS REALLY SIMPLE.

YOUR EC PLATFORM IS THE BACKBONE

FOR YOUR E-COMMERCE BUSINESS,

AND THE ABILITY TO ADD FEATURES

AND SERVICES MAKES YOUR SITE

EASY TO RUN AND IN MANY CASES IT

WILL DETERMINE OW SUCCESSFUL

YOUR BUSINESS IS OUT OF THE

GATE.

MANY ONLINE RETAILERS ACTUALLY

DEFAULT TO THE MOST POPULAR

PLATFORM THAT THEY FIND ONLINE

THROUGH SEARCHING OR POSSIBLY

THE CHEAPEST PLATFORM AVAILABLE.

BUT BEFORE YOU DO THAT, YOU

SHOULD CONSIDER SEVERAL FACTORS.

ONE, IS YOUR PLATFORM SCALEABLE?

A LOT OF START-UP BUSINESSES

LOOK AT THEIR PLATFORM AND WHAT

THEY CAN SUPPORT AND WHAT THEY

NEED TODAY, BUT THEY'RE NOT

REALLY LOOKING FOR TOMORROW.

SO CAN YOU EXPAND YOUR BUSINESS

ON THAT PLATFORM?

THE OTHER THING THAT YOU SHOULD

CONSIDER IS DOES YOUR PLATFORM

REALLY SUPPORT THE ENHANCED

FUNCTIONALITY THAT YOU MIGHT

NEED NOW AND MOVING FORWARD?

THOSE APPS THAT COULD BE PLUGGED

INTO YOUR PLATFORM THAT WILL

SUPPORT YOUR BUSINESS.

THAT'S ANOTHER CRITICAL ASPECT

OF THAT.

IS YOUR PLATFORM REALLY EASY TO

CHANGE AND SET UP?

E-COMMERCE IS FAST.

IT'S A FAST TYPE OF INDUSTRY AND

CHANGES OCCUR ALL THE TIME, SO

YOU NEED TO MAKE SURE YOUR

PLATFORM IS ABLE TO DO THAT.

ULTIMATELY WHAT YOU WANT TO DO

IS TRY TO AVOID WE PLATFORMING.

REPLATFORMING IS SWITCHING FROM

ONE PLATFORM TO ANOTHER AS YOU

GROW.

THAT USUALLY TAKES A LOT OF TIME

AND EFFORT AND MONEY.

SO IF YOU CAN AVOID THAT, THAT'S

GREAT.

SO REALLY LOOKING AT YOUR

BUSINESS MOVING FORWARD, LOOKING

AT YOUR BUSINESS MODEL AND

MAKING SURE THAT YOU SELECT THE

PLATFORM THAT'S BEST FOR YOU NOW

AND IN THE FUTURE JUST WOULD BE

REALLY PRACTICAL AND THE BEST

ADVICE THAT I CAN GIVE TO

SELECTING THE PLATFORM.

>> OKAY.

THIS NEXT QUESTION COMES TO US

FROM KRISTIN.

KRISTIN IS LETTING US KNOW THAT

SHE'S A MANUFACTURER THINKING

ABOUT SELLING DIRECT TO

CONSUMERS ONLINE.

SHE'S WORRIED ABOUT DISRUPTING

HER WHOLESALE RELATIONSHIP.

DO YOU HAVE ANY ADVICE FOR

KRISTIN?

>> SURE.

A LOT OF MANUFACTURERS ARE

THINKING ABOUT SELLING DIRECT TO

CONSUMERS ONLINE RIGHT NOW.

FIRST OF ALL, THESE

MANUFACTURERS NEED TO MAKE SURE

THEY HAVE A VIABLE

CONSUMER-RELEVANT PRODUCT

SOLUTION.

MAKE SURE YOU HAVE A PRODUCT

CONSUMERS WILL BUY DIRECT.

THE SECOND STEP IS TO CLEARLY

DEFINE A CHANNEL STRATEGY AND

KNOW HOW YOU WANT TO SEPARATELY

DEAL WITH YOUR WHOLESALE CHANNEL

AND YOUR RETAIL CHANNEL TO

CONSUMERS.

AND THEN INTEGRATE THE TWO SO

THAT THE DIRECT TO CONSUMER

CATEGORY ISN'T UPSETTING YOUR

WHOLESALE CORE CHECK CHANNEL.

AND I'D LIKE TO MENTION THE

DIRECT-TO-CONSUMER SALES, THE

ACTUALLY SALES AND GROWING SALES

THROUGH A DIRECT-TO-CONSUMER

CHANNEL MAY NOT BE YOUR TOP

PRIORITY AS A MANUFACTURER.

A MANUFACTURER MAY HAVE

CONSIDERED COLLECTING THAT

INFORMATION AS THEY GET FROM A

DIRECT-TO-CONSUMER CHANNEL AS

MORE IMPORTANT.

SO GENERATING ADVANCED ANALYTICS

FOR A PRODUCT AND MERCHANDISING

INNOVATION THAT WILL ACTUALLY

HELP YOUR RETAIL CUSTOMERS IN

THE LONG RUN.

KEEP IN MIND THAT THE STRONGER

EMPHASIS YOU PLACE, THE GREATER

THE CHANNEL CONFLICT YOU'LL HAVE

WITH YOUR WHOLESALERS.

OTHER SUGGESTS TO ENSURE YOU

DON'T DISRUPT YOUR RELATIONSHIP

IS DIFFERENTIATING YOUR PRODUCTS

THROUGH THE D-TO-C, THAT MIGHT

BE A BROADER ONE, FOR INSTANCE,

OR SOME UNIQUE ASSORTMENT LIKE

COMBINING, MAKING A KIT OF

MULTIPLE PRODUCTS.

PRICING THAT DOESN'T CONFLICT

WITH YOUR WHOLESALE CHANNEL, AND

THEN PARTNERING WITH YOUR

RETAILER, YOUR WHOLESALE

CUSTOMERS, BY INCLUDING STORES

OR DISTRIBUTORS FEATURE ON YOUR

SITE.

AND THEN USING WHAT YOU LEARNED

FROM YOUR DIRECT-TO-CONSUMER

BUYING EXPERIENCE TO IMPROVE

YOUR BUSINESS-TO-BUSINESS

PURCHASING PROCESS.

FINALLY, IT'S REALLY IMPORTANT

TO SHARE YOUR DIRECT-TO-CONSUMER

CLIENTS WITH YOUR WHOLESALE

CUSTOMERS SO THEY UNDERSTAND

THAT THERE IS NOT A CONFLICT

THERE.

>> OKAY.

NEXT QUESTION.

THIS COMES TO US FROM MATTHEW.

MATTHEW'S ASKING WHAT IF YOUR

SITE FOCUSES ON SERVICES RATHER

THAN PRODUCTS?

>> HI.

SO I THINK WHETHER YOUR BUSINESS

IS A PRODUCT OR SERVICE, YOU

STILL NEED TO PROVIDE AN

EXCELLENT CUSTOMER EXPERIENCE TO

YOUR CUSTOMERS.

YOUR LEFT SIDE SHOULD BE CLEAR

IN TERMS OF THE OFFERING YOU'RE

PROVIDING, A SEAMLESS CHECKOUT

EXPERIENCE AND CUSTOMER SUPPORT

ONLINE AND EVEN AFTER THE

POST-PURCHASE EXPERIENCE OR

AFTER THEY LEFT YOUR WEBSITE.

REGARDLESS OF WHETHER IT'S A

SERVICE OR A PRODUCT-ORIENTED

BUSINESS, CERTAINLY EXCELLENCE

IN CUSTOMER SERVICE IS GOING TO

BE KEY TO YOUR SUCCESS.

>> ALL RIGHT NEXT QUESTION, THIS

COMES TO US FROM TAMI, HOW DOES

THE SHIP-TO-STORE LOOK IF YOU

DON'T HAVE A STORE?

>> THAT'S A GOOD QUESTION.

REGARDLESS OF WHETHER YOU HAVE A

PHYSICAL STORE PRESENCE OR NOT,

YOU CAN CERTAINLY WORK WITH YOUR

SHIPPING PROVIDER AND THE RETAIL

NETWORKS THEY HAVE IN PLACE IN

ORDER TO DIRECT SHIPMENTS TO AND

FROM YOUR CUSTOMERS.

YOU CAN ENCOURAGE YOUR CUSTOMERS

TO SHIP DIRECTLY TO THOSE

LOCATIONS AT THE POINT OF

PURCHASE OR YOU CAN WORK WITH

THEM TO INTEGRATE IT INTO THE

NOTIFICATIONS ALONG THE DELIVERY

JOURNEY.

>> OKAY.

A QUICK FOLLOW-UP FROM TAMI.

ASKING IF YOU COULD ELABORATE ON

WHAT YOU MEAN BY THE USE OF A

THIRD-PARTY FOR RETURNS.

>> SO A LOT OF THE SHIPPING

PROVIDERS WILL HAVE PARTNERSHIPS

WITH DIFFERENT RETAIL OUTLETS,

WHETHER THEY'RE CONVENIENCE

STORES, PHARMACIES,

SUPERMARKETS, ET CETERA, THAT

ARE THE DROP-OFF AND PICKUP

POINTS.

THEY ALL HAVE A DIFFERENT

NETWORK OF PARTNERS THEY WORK

WITH.

>> OKAY.

THIS NEXT QUESTION IS FROM

TANIKA ASKING WHAT SHOULD A

BUSINESS CONSIDER WHEN WANTING

TO EXPAND TO HAVING A WAREHOUSE

SPACE TO FULFILL MORE ORDERS?

>> I THINK A REALLY IMPORTANT

CONSIDERATION WHEN DECIDING TO

MOVE YOUR INVENTORY FROM, SAY,

YOUR HOME OR A SINGLE PLACE, A

FOUR CENTER, IS THAT YOU

UNDERSTAND THE OPPORTUNITY COSTS

INVOLVED THERE, THAT YOU MAY BE

PACKING AND SHIPPING YOURSELF,

INSTEAD OF FOCUS ON GROWING YOUR

BUSINESS, FOR INSTANCE.

SO I THINK A CRITICAL FACTOR IS

LOOKING AT THAT OPPORTUNITY

COST.

ALSO, USING A FULFILLMENT

CENTER, ANOTHER IMPORTANT THING

IS THAT IF YOU HAVE PEAKS IN

YOUR BUSINESS AND DON'T USE THE

FULL SPACE YOU'RE RENTING, A

FULFILLMENT CENTER, YOU'LL BE

ABLE TO SAVE COSTS ON THAT

BECAUSE THE FULFILLMENT CENTER

CAN GROW AND GROW DOWN AS YOUR

PEAK PERIODS HAPPEN.

>> OKAY.

NEXT QUESTION, WHAT ADVICE DO

YOU OFFER IN OBTAINING CAPITAL

FOR NEW BUSINESS THAT IS

STARTING UP, ESPECIALLY IF

FINANCING IS VERY LIMITED?

>> SO THIS IS A QUESTION THAT A

LOT OF INDIVIDUALS HAVE THAT WE

SEE EVERY DAY.

THERE ARE NONTRADITIONAL WAYS OF

GETTING FUNDING.

OBVIOUSLY, MOST OF THE

BUSINESSES TRY TO GET FUNDING

THROUGH PROGRAMS SUCH AS

KICKSTARTER.

THERE ARE PLENTY OF

NONTRADITIONAL COMPANIES OUT

THERE THAT ARE STARTING TO OFFER

CAPITAL OPPORTUNITIES BY HAVING

INVESTMENTS INTO THE BUSINESS.

THEY HAVE VARIED TYPES OF

TIE-INS TO THE BUSINESS AND ITS

SUCCESS.

THIS IS OUTSIDE OF THE

TRADITIONAL BANKING ARENA.

NOW, THERE ARE OPTIONS,

ESPECIALLY TODAY, WHERE BANKS

ARE STARTING TO LOAN FOR A LOT

OF THESE SMALL E-COMMERCE

STARTUP BUSINESSES.

MY ONLY RECOMMENDATION TO YOU IS

TO LOOK OUT THERE IN THE

MARKETPLACE AND LOOK FOR THINGS

THAT CAN ALIGN WITH THE TYPES OF

CAPITAL THAT YOU NEED AND THE

TYPES OF RESOURCES YOU WANT TO

HAVE AVAILABLE TO GROW YOUR

BUSINESS.

>> OKAY.

THIS NEXT QUESTION HERE COMES

FROM LISA.

THIS NEXT QUESTION COMES TO US

FROM LISA ASKING CAN A

FULFILLMENT CENTER BE USED FOR

PERISHABLE ITEMS THAT NEED TO BE

CREATED, SHIPPED, AND RECEIVED

ON THE SAME DAY?

>> THERE ARE DEFINITELY

PERISHABLE SHIPPING WAREHOUSES

THAT DO PROVIDE NEXT-DAY OR A

TWO-DAY DELIVERY.

SOME OF THESE ARE PIVOTING INTO

SAME DAY, OBVIOUSLY, WITH THE

EXPANSION OF GROCERY AND

SAME-DAY DELIVERY IN THAT SPACE.

THESE WAREHOUSES AND THESE

FULFILLMENT CENTERS ARE STARTING

TO OFFER THOSE SAME-DAY

SOLUTIONS.

TYPICALLY WE FOUND THE NEXT DAY

TENDS TO BE THE TYPES OF

SOLUTIONS THAT MOST CUSTOMERS

ARE LOOKING AT.

I THINK DANNY STARTED PERISHABLE

SHIPPING SOLUTIONS, AND I KNOW

THAT HIS MODEL SPECIFICALLY HAS

PERISHABLE WAREHOUSES IN BOTH

THE EAST COAST AND THE WEST

COAST IN ORDER TO HAVE TWO-DAY

SHIPPING AVAILABLE FROM ANYWHERE

PRETTY MUCH IN THE UNITED STATES

FROM THOSE TWO WAREHOUSES.

AS WE SEE PERISHABLES STARTING

TO GROW AS FAR AS A CONSUMABLE,

WE'LL PROBABLY SEE THAT SHRINK

DOWN TO ONE-DAY AND, IN SOME

CASES, SAME-DAY GIVEN THE TYPES

OF BUSINESS MODELS THAT ARE OUT

THERE.

BUT DEFINITELY IF YOU'RE IN A

PERISHABLE SPACE AND YOU'RE

LOOKING TO HAVE VERY QUICK

DELIVERY, I WOULD LOOK AT SOME

OF THESE THIRD-PARTY FULFILLMENT

SOLUTIONS THAT FOCUS ON

PERISHABLES BECAUSE THEY ARE

GROWING.

AGAIN, A LOT OF THOSE ARE BASED

ON SHARED SPACE WITHIN THESE

SOLUTION PROVIDERS.

>> OKAY.

THIS NEXT QUESTION COMES TO US

FROM JILL.

THIS IS REGARDING THE FUNDING

AND INVESTORS QUESTION THAT WE

PREVIOUSLY WENT OVER.

JILL WANTS TO KNOW IF YOU COULD

JUST GET A LITTLE MORE SPECIFIC

AROUND THE FUNDING AND INVESTOR

QUESTION.

SHE'S JUST CONCERNED ABOUT

FUNDING OPTIONS THAT COULD

POTENTIALLY BE SCAMS AND WOULD

JUST LIKE MORE CLARITY ON THAT.

>> WELL, WHAT I'M TRYING TO

SHARE WITH YOU ARE SOME GENERAL

MARKET OPTIONS THAT WE HAVE SEEN

WITH SOME OF OUR CUSTOMERS.

I'LL THROW OUT AN EXAMPLE, A

NONTRADITIONAL ONE LIKE CABBAGE.

THAT IS A TYPE OF COMPANY THAT

DOES PROVIDE CAPITAL INVESTMENT,

AND IT DOES, YOU KNOW, SUPPORT

THE SMALL BUSINESS.

IT IS A DIFFERENT MODEL THAN YOU

MIGHT NORMALLY FIND.

AGAIN, THE ADVICE IS, WITHOUT

TRYING TO ACTUALLY SHARE OR

RECOMMEND SPECIFIC OPTIONS

BECAUSE YOUR SITUATION MIGHT BE

VERY UNIQUE, IS TO DO YOUR

RESEARCH ON THOSE FUNDING

OPTIONS.

ONE OF THE BIGGEST THINGS WE

RECOMMEND IS THAT YOU TALK TO

OTHER SMALL BUSINESSES THAT HAVE

ACTUALLY GONE THROUGH THE

PROCESS OF SECURING FUNDING.

CERTAINLY THERE IS NETWORKS OF

SMALL BUSINESSES OUT THERE,

OBVIOUSLY SCORE IS ONE OF THEM.

WHEN YOU HAVE CONVERSATIONS WITH

OTHER COMPANIES THAT HAVE

SECURED CAPITAL FUNDING THROUGH

OTHER SOURCES, WE CAN GO AHEAD

AND PURSUE THAT.

>> WELL, NEXT QUESTION IS FROM

JASON, ASKING HOW DO YOU HANDLE

THE INTERNATIONAL SHIPPING SPEED

AND COST TRADEOFF?

IS TWO-DAY SHIPPING STILL

POSSIBLE.

>> YEAH, GOOD QUESTION.

I THINK, AGAIN, IT'S REALLY

IMPORTANT TO HAVE OPTIONS AND

PROVIDE THOSE OPTIONS TO YOUR

CUSTOMERS.

CERTAINLY THERE'S A TIME AND

NEED FOR WHEN SPEED IS GOING TO

BE REQUIRED IN TERMS OF THE

VALUE OF THE ITEM BOTH FROM THE

DOLLAR VALUE OF THE ITEM AS WELL

AS THE VALUE IN TERMS OF HOW THE

CUSTOMER PERCEIVES THAT VALUE.

AND SO THE MOST IMPORTANT THING

IS TO WORK WITH YOUR SHIPPING

PROVIDERS AND UNDERSTAND THE

DIFFERENT OPTIONS THEY HAVE

AVAILABLE, AND REALLY HAVE A

GOOD PORTFOLIO OF OFFERINGS TO

YOUR END CONSUMERS BECAUSE THERE

WILL BE A TIME AND PLACE WHERE

YOU NEED THINGS TO BE FAST.

CERTAINLY THERE WILL BE A TIME

AND PLACE WHERE THEY'LL EXPECT A

SERVICE AND TRADEOFF FOR A

CHEAPER PRICE FOR THEIR

INTERNATIONAL NEEDS.

>> OKAY.

NEXT QUESTION FROM JOHNSON

ASKING WHAT DIFFERENCE DO YOU

MAKE BETWEEN E-COMMERCE OF LARGE

COMPANIES AND SMALL BUSINESSES?

>> SO THE SMALL E-COMMERCE

BUSINESSES, OBVIOUSLY, THEY ARE

COMPETING WITH THE LARGER ONLINE

RETAILERS.

THEIR RESOURCES ARE LIMITED IN

SOME CASES.

THE OTHER THING IS THAT THEY

USUALLY HAVE LIMITED -- YOU

KNOW.

THE OWNER IS TRYING TO HANDLE

EVERYTHING AND THEY'RE TRYING TO

SCALE FASTER.

THE RESOURCES ARE LIMITED AND

YOU'RE TRYING TO SCALE FAST.

A LOT OF E-COMMERCE BUSINESSES

ACTUALLY DO VERY WELL EARLY ON.

WHEN THEY HIT THAT TIPPING POINT

OF STARTING TO SCALE UP, THERE'S

A LOT OF DIFFERENT TYPES OF

THINGS THAT NEED TO BE APPLIED

TO THE BUSINESS TO ACTUALLY HELP

IT GROW.

THIS IS WHERE IT'S REALLY

IMPORTANT TO LEVERAGE TECHNOLOGY

AND REALLY HAVE THAT TECHNOLOGY

HELP GROW YOUR BUSINESS, CREATE

EFFICIENCIES SO YOU CAN COMPETE

WITH A LARGER RETAILER.

USUALLY LARGER RETAILERS WHEN

THEY'RE NATIONWIDE, THEY HAVE

THE ABILITY TO HAVE PRODUCTS

LOCATED ACROSS THE COUNTRY.

THEY HAVE A LOT MORE RESOURCES

TO APPLY FOR MARKETING

PERSPECTIVE AS WELL FOR CUSTOMER

ACQUISITION.

FROM A SMALL CUSTOMER

PERSPECTIVE, YOU REALLY HAVE TO

BE MORE NIMBLE AND KNOW YOUR

AUDIENCE.

YOU HAVE TO LEVERAGE YOUR DATA.

THE EMPHASIS I WOULD HAVE IS

LEVERAGE TECHNOLOGY AS MUCH AS

YOU CAN.

TECHNOLOGY IS REALLY A GREAT

EQUALIZER FOR COMPETING WITH

LARGER E-COMMERCE BUSINESS.

>> JUST TO ADD ON TO THAT, THE

LARGE BUSINESSES TYPICALLY HAVE

TO DEAL WITH LEGACY SYSTEMS.

THE SMALL BUSINESSES HAVE THAT

NIMBLENESS AND USING THAT

TECHNOLOGY TO BE NIMBLE IS AN

IMPORTANT WAY TO COMPETE.

>> ALL RIGHT.

NEXT QUESTION IS FROM IDRIS

ASKING HOW DOES A LOCAL BUSINESS

NAVIGATE OPPORTUNITIES IN AN

INTERNATIONAL MARKET THROUGH

EXPORTING?

WHAT STEPS CAN ONE TAKE TO BREAK

IN?

>> FIRST OF ALL, I THINK MOST

E-COMMERCE COMPANIES THAT GO

INTERNATIONAL DISCOVER WHICH

COUNTRY TO GO TO NEXT BECAUSE

SOMEONE BUYS ON THEIR U.S. SITE.

SO YOU MIGHT WANT TO THINK ABOUT

WHERE PEOPLE ARE SHOPPING FROM,

AND THEN STUDY THOSE COUNTRIES

THESE SHOPPERS ARE COMING FROM

AND DECIDE -- LOOK AND SEE HOW

ACCEPTABLE YOUR PRODUCT WILL BE

IN THAT COUNTRY, UNDERSTAND WHAT

THE KEY E-COMMERCE ENVIRONMENT

IS OF THAT COUNTRY, UNDERSTAND

THE SHIPPING AND DELIVERY ROUTE,

GETTING STUFF TO THAT, AND LOOK

CAREFULLY COUNTRY BY COUNTRY AS

TO THE OPPORTUNITIES.

>> ALL RIGHT.

NEXT QUESTION IS FROM KATHLEEN.

KATHLEEN IS ASKING WOULD IT BE

DIFFICULT TO START AT HOME AND

THEN MOVE TO A FULFILLMENT

CENTER?

SHE MENTIONED HER BUSINESS IS A

T-SHIRT BUSINESS, NEWLY STARTED.

>> WELL, WOULD IT BE DIFFICULT?

NO.

ACTUALLY, THAT'S A LOT OF WHAT

WE SEE FROM OUR ENTREPRENEURS ON

A DAILY BASIS.

THEY START AT HOME.

IT COULD BE T-SHIRTS, IT COULD

BE ALMOST ANY TYPE OF PRODUCT.

AGAIN, THE MOST IMPORTANT THING

IS THAT THEY'RE SELLING ONLINE,

THEY HAVE A CHANNEL FOR WHICH TO

SELL THAT FROM.

THEY CAN START ON A MARKETPLACE

OR THEY CAN ACTUALLY HAVE THEIR

OWN WEBSITE.

AS SOON AS THEY START SCALING,

THAT'S WHEN YOU START LOOKING AT

DIFFERENT OPTIONS.

MANY ENTREPRENEURS WE'VE SPOKEN

TO, WHEN THEY DO GET TO A

CERTAIN SIZE, THEY MIGHT FIND IT

MORE EFFICIENT TO OUTSOURCE TO A

FULFILLMENT CENTER.

AGAIN, IT WOULD DEPEND ON THE

MODEL AND THE PRODUCT YOU'RE

SELLING, HOW FAST YOUR BUSINESS

IS GROWING, THE AMOUNT OF

INVENTORY THAT YOU HAVE.

BUT I WOULD SAY THAT IF YOU ARE

INTERESTED IN STARTING YOUR

BUSINESS AT HOME, I WOULD

ACTUALLY JUST GO FOR IT, GET

SUCCESS, AND THEN AS YOUR

BUSINESS STARTS TO SCALE, START

TO LOOK AT THE DIFFERENT OPTIONS

THAT BEST SUIT YOUR BUSINESS.

>> AND YOU CAN CONSIDER A

COMPANY WITH TWO OR MORE

FULFILLMENT LOCATIONS AND SAVE

ON YOUR SHIPPING AS A RESULT OF

THAT AND DELIVER ON THE TWO-DAY

COMMITMENT BECAUSE THEY'RE IN

DIFFERENT PARTS OF THE COUNTRY.

>> OKAY.

NEXT QUESTION.

THIS IS FROM SHERRY ASKING WHEN

DOES A FEDEX GRANT OPPORTUNITY

OPEN IN 2020?

>> THE FEDEX SMALL BUSINESS

GRANT CONCEPT WILL OPEN FOR

ENTRY LATE JANUARY.

>> OKAY.

NEXT QUESTION IS FROM AS MEAN

ASKING HOW CAN ONE USE

E-COMMERCE FOR B2B BUSINESS?

>> B2B E-COMMERCE IS ACTUALLY

GROWING QUITE A BIT.

IT IS A DIFFERENT TYPE OF

ENVIRONMENT.

THE REASON IT'S GROWING IS THAT

AS CONSUMERS, WE'RE ALL

EXPERIENCING THAT EASE OF BUYING

THROUGH AN ONLINE SITE.

A PURCHASING AGENT AT A CHENEY

NOW WANTS TO HAVE THAT SIMILAR

EASY EXPERIENCE OF BUYING

ONLINE.

SO B2B COMPANIES ARE MORE AND

MORE GOING ONLINE.

BUT SOME THINGS YOU NEED TO TAKE

INTO CONSIDERATION ON A B2B

E-COMMERCE SITE IS

CUSTOMIZATION, SPECIFICATIONS,

THE CONTENT HAS TO BE MUCH MORE

THOROUGH.

YOU MAY HAVE TO DEAL WITH

CONTRACT PRICING.

SO IT IS A DIFFERENT ANIMAL, BUT

IT IS INCREASING IN USAGE.

>> OKAY.

NEXT QUESTION IS FROM ALLEN.

CAN YOU TALK A LITTLE BIT ABOUT

WHAT MAY BE THE BEST WAY TO

DETERMINE SHIPPING COSTS OR

ESTIMATED SHIPPING COSTS FOR THE

NEXT YEAR?

>> I WOULD SAY THE BEST WAY TO

ESTIMATE SOME OF YOUR SHIPPING

COSTS FOR THE NEXT YEAR IS TO

HAVE A GOOD UNDERSTANDING OF

WHAT YOU THINK YOUR SALES ARE

GOING TO BE.

THAT'S REALLY GOING TO DRIVE

WHAT THE SHIPPING COSTS ARE.

FROM THERE I WOULD SAY TAKE A

LOOK HISTORICALLY AT WHERE

YOU'RE SEEING PURCHASES HAPPEN

FROM, AND THEN YOU CAN KIND OF

GET A GOOD IDEA OF UNDERSTANDING

OR FORECASTING OUT WHERE THEY'RE

GOING TO IN THE COMING YEAR.

YOU CAN WORK WITH YOUR SHIPPING

PROVIDER TO GET ESTIMATED RATE

QUOTES AND THOSE KINDS OF THINGS

FROM CERTAIN ORIGINS AND

DESTINIES, AND THAT WILL HELP

YOU FORECAST.

IT'S A COMBINATION OF

UNDERSTANDING HISTORICAL

PATTERNS THAT YOU SEE AND

APPLYING THAT TO FUTURE SALES

PROJECTIONS ALONG WITH ESTIMATED

RATE QUOTES ON SOME OF THOSE KEY

LANES THAT MAY BE WHERE YOUR

CUSTOMERS ARE.

>> YOUR SHIPPING CARRIER CAN

HELP YOU CAN HELP YOU MAKE SURE

YOU USE THE RIGHT-SIZED

PACKAGING FOR DIMMING.

>> WE HAVE TIME FOR ONE LAST

QUESTION HERE.

THIS ONE COMES TO US, ASKING

WHAT YOUR ADVICE IS FOR

E-COMMERCE COMPANIES THAT SOURCE

FROM A DIFFERENT COUNTRY.

WHAT ARE THE KEY CHALLENGES ONE

SHOULD BE PREPARED TO ADDRESS?

>> SO SOME ADVICE FOR SOURCING

FROM A DIFFERENT COUNTRY,

CERTAINLY YOU NEED TO LOOK AT

WHAT TYPE OF MANUFACTURE YOU

HAVE OVERSEAS AND HOW YOU'LL BE

GETTING THOSE ITEMS IMPORTED

INTO THE U.S.

THERE ARE A LOT OF DIFFERENT

MANUFACTURERS.

ONE OF THE THINGS THAT SOMETIMES

OCCURS IS YOU DON'T PICK THE

RIGHT MANUFACTURER OVERSEAS, YOU

MAY HAVE ISSUES WITH REGARDS TO

QUALITY AND ALSO JUST PRICE OF

GOODS AND UNFORESEEN COSTS.

SELECTING THAT MANUFACTURER

OVERSEAS AND SOURCING THAT

PRODUCT IS CRITICALLY IMPORTANT.

>> I WOULD ALSO ADD TO THAT THAT

ONE OF THE MOST IMPORTANT THINGS

TO UNDERSTAND ARE THE TAXES AND

WHOSE RESPONSIBILITY IS IT TO

PAY THAT, THE VENDOR OR THE

RECIPIENT, BECAUSE SOMETIMES IT

ENDS UP BEING A SURPRISE AND YOU

DON'T WANT THAT.

>> SO THOSE ARE ALL THE

QUESTIONS THAT WE HAVE TIME FOR

IN THIS LIVE SESSION.

WE HAVE RECORDED THIS WEBINAR

AND IT CAN BE VIEWED AT A LATER

TIME THROUGH THE PLATFORM YOU

ARE LOGGED INTO AS WELL AS ON W

.

LADIES AND GENTLEMEN, ON ON

BEHALF OF SCORE AND FEDEX, I'D

LIKE TO THANK YOU FOR ATTENDING

THIS WEBINAR.

A VERY BIG THANK YOU TO THE

FEDEX PANEL FOR PRESENTING AS

WELL.

THANK YOU SO MUCH.

PLEASE JOIN US FOR ONE OF THE

NEXT WEBINARS TAKING PLACE IN

JUST 15 MINUTES.

DURING THE BREAK WE HOPE YOU'LL

ENJOY THE VIRTUAL CONFERENCE

ENVIRONMENT BY TALKING WITH A

MENTOR IN THE MENTORING HALL AND

NETWORKING WITH THE BUSINESS

OWNERS IN THE NETWORK LOUNGE,

CHATTING WITH INDUSTRY EXPERTS

AND TAKING UP FREE BUSINESS

RESOURCES IN THE EXHIBIT HALL.

THANK YOU ALL SO MUCH AND WE'LL

SEE YOU ON THE NEXT WEBINAR.

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