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|Problemset |Chapter 17 Quiz |
|Title | |
|Introductory | |
|Text | |
|[pic] |
|Question 1 |What typically makes one TV news station different from the others? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Introduction, p. 194 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |its general approach to news and the kinds of stories that it seeks out |
| |Correct |
| | |
| | |
| |the number of “must run” stories it covers each news day |
| |Incorrect |
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| | |
| |how much real “news” is broadcast on “slow news” days |
| |Incorrect |
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| | |
| |the more breaking-news events it covers on any given day |
| |Incorrect |
| | |
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|[pic] |
|Question 2 |How many hours of local news does the average news station produce every weekday? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Overview, p. 194 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |about 10 hrs |
| |Incorrect |
| | |
| | |
| |about 1-2 hrs |
| |Incorrect |
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| | |
| |about 3-4 hrs |
| |Incorrect |
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| | |
| |more than 5 hrs |
| |Correct |
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|Question 3 |What time do stations that run news and are affiliated with ABC, CBS or NBC typically run network news? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Overview, p. 195 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |5:00 p.m. Central and Mountain time or 6:00 p.m. Eastern and Pacific time |
| |Incorrect |
| | |
| | |
| |5:30 p.m. Central and Mountain time or 6:30 p.m. Eastern and Pacific time |
| |Correct |
| | |
| | |
| |10 p.m. Central and Mountain time or 11 p.m. Eastern and Pacific time |
| |Incorrect |
| | |
| | |
| |9 p.m. Central and Mountain time or 10 p.m. Eastern and Pacific time |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 4 |Which affiliates tend to run the least amount of local news? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Overview, p. 195 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |Fox |
| |Correct |
| | |
| | |
| |CBS |
| |Incorrect |
| | |
| | |
| |NBC |
| |Incorrect |
| | |
| | |
| |ABC |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 5 |At the time your text was written, the biggest growth in local news was among _____ stations. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Overview, p. 195 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |cable |
| |Incorrect |
| | |
| | |
| |independent |
| |Incorrect |
| | |
| | |
| |Spanish-language stations |
| |Correct |
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| | |
| |Fox-affiliated |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 6 |The biggest growth in TV news has occurred in _____ news programming. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Audience, p. 195 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |late-evening |
| |Incorrect |
| | |
| | |
| |early-evening |
| |Incorrect |
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| |noon-time |
| |Incorrect |
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| |morning |
| |Correct |
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|[pic] |
|Question 7 |Your text reports that the noon-time news audience is primarily made up of three groups. Which of the |
|Type: |following is NOT one of them? |
|Multiple Choice |Hint: |
| | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Audience, p. 195 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |retired people |
| |Incorrect |
| | |
| | |
| |college students |
| |Correct |
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| |housewives |
| |Incorrect |
| | |
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| |unemployed people |
| |Incorrect |
| | |
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|Question 8 |Late news programs have the most expensive local news advertising rates of the day and bring in the most money|
|Type: |for stations because they are viewed by _____. |
|Multiple Choice |Hint: |
| | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Audience, p. 196 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |a younger audience |
| |Correct |
| | |
| | |
| |a middle-aged audience |
| |Incorrect |
| | |
| | |
| |a mostly female audience |
| |Incorrect |
| | |
| | |
| |a gender-balanced audience |
| |Incorrect |
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|[pic] |
|Question 9 |What often determines which late news program people watch? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Audience Flow, p. 196 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |their political affiliations |
| |Incorrect |
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| |the prime-time show they are watching right before the late news program begins |
| |Correct |
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| |their loyalty to one station’s approach to news broadcasting |
| |Incorrect |
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| | |
| |their ages |
| |Incorrect |
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|Question 10 |Which news is commonly the local newscast of record? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Newscast Structure, p. 197 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |the noon-time news |
| |Incorrect |
| | |
| | |
| |the morning network news |
| |Incorrect |
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| | |
| |6 p.m. news |
| |Correct |
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| | |
| |11 p.m. news |
| |Incorrect |
| | |
| | |
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|Question 11 |In what is the audience most interested on a typical day when there is no extraordinary local news? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Newscast Structure, p. 197 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |weather |
| |Correct |
| | |
| | |
| |news |
| |Incorrect |
| | |
| | |
| |sports |
| |Incorrect |
| | |
| | |
| |entertainment |
| |Incorrect |
| | |
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|[pic] |
|Question 12 |Newscasts are generally structured so that audiences see _____. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Newscast Structure, p. 197 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |news first, then sports, and then weather |
| |Incorrect |
| | |
| | |
| |sports first, then news, then weather |
| |Incorrect |
| | |
| | |
| |news first, then weather, and then sports |
| |Correct |
| | |
| | |
| |weather first, then news, and then sports |
| |Incorrect |
| | |
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|[pic] |
|Question 13 |News stations get ratings by the Nielsen Company in _____ intervals. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Newscast Structure, pp. 197-198 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |30-minute |
| |Incorrect |
| | |
| | |
| |10-minute |
| |Incorrect |
| | |
| | |
| |5-minute |
| |Incorrect |
| | |
| | |
| |15-minute |
| |Correct |
| | |
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|[pic] |
|Question 14 |What are probably the most common special-segment beats that stations assign to reporters? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Newscast Structure, p. 198 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |food and gardening |
| |Incorrect |
| | |
| | |
| |health and consumer |
| |Correct |
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| | |
| |entertainment reports and reviews |
| |Incorrect |
| | |
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| |pet and child adoption |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 15 |Which of the following statements about consumer features is supported by your text? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Newscast Structure, p. 198 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |They are usually done locally with a particular reporter specializing in that area. |
| |Correct |
| | |
| | |
| |Most of them run daily. |
| |Incorrect |
| | |
| | |
| |Most are purchased from one of several companies that supply consumer news for a fee. |
| |Incorrect |
| | |
| | |
| |Most of them are produced by Consumer’s Digest in exchange for the station running ads that the company |
| |supplies. |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 16 |How does your text describe the first block of news on a local newscast? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 199 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |It varies depending on events and the time of day, but it usually focuses on national and international news. |
| |Incorrect |
| | |
| | |
| |It has to go eight or nine minutes to capture audience and ensure rating credit |
| |Correct |
| | |
| | |
| |It generally contains local news, such as a local events calendar, local arts or music events, and local |
| |weather. |
| |Incorrect |
| | |
| | |
| |It contains news, station franchises (like health or consumer stories), and promotes the weather coming up. |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 17 |What, ultimately, determines the number of blocks in a newscast? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 199 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |the news of the day |
| |Incorrect |
| | |
| | |
| |the news philosophy of the station |
| |Incorrect |
| | |
| | |
| |the “kicker” |
| |Incorrect |
| | |
| | |
| |the number and placement of commercials |
| |Correct |
| | |
| | |
|[pic] |
|Question 18 |To attract interest in today’s market, news stations tend to try to start each block with _____. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 200 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |an anchor lead-in |
| |Incorrect |
| | |
| | |
| |a simple reader |
| |Incorrect |
| | |
| | |
| |a strong video story |
| |Correct |
| | |
| | |
| |a colorful graphic |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 19 |What advice does your text offer to news station producers? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 200 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |Keep the “reader” stories together and separate from the “package” stories. |
| |Incorrect |
| | |
| | |
| |Spread out different story forms. |
| |Correct |
| | |
| | |
| |Start with a “reader” story and then follow with a mix of two “package” stories to one “reader” story. |
| |Incorrect |
| | |
| | |
| |Start with a “package” story and then follow with mostly “reader” stories. |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 20 |Who determines which anchor will read a story? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 200 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |the producer |
| |Correct |
| | |
| | |
| |the news editor |
| |Incorrect |
| | |
| | |
| |the assignment editor |
| |Incorrect |
| | |
| | |
| |the managing editor |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 21 |Some news stations like to have a “high story count” which requires _____. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 200 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |fewer and shorter packages |
| |Correct |
| | |
| | |
| |more anchors |
| |Incorrect |
| | |
| | |
| |fewer reporters |
| |Incorrect |
| | |
| | |
| |more live reporting |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 22 |In a dual-anchor situation, your text advises against _____. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 200 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |having one anchor be a “lead” anchor |
| |Incorrect |
| | |
| | |
| |having both anchors be the same gender |
| |Incorrect |
| | |
| | |
| |having anchors simply alternate stories |
| |Correct |
| | |
| | |
| |having the same anchor both begin and end the newscast |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 23 |Preferably, the newscast lineup should be determined _____ before the newscast. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 203 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |30-60 minutes |
| |Incorrect |
| | |
| | |
| |3½-4 hours |
| |Correct |
| | |
| | |
| |2 hours |
| |Incorrect |
| | |
| | |
| |4-5 hours |
| |Incorrect |
| | |
| | |
|[pic] |
|Question 24 |Newscasts today are all about _____. |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 203 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |anchor popularity |
| |Incorrect |
| | |
| | |
| |packages |
| |Incorrect |
| | |
| | |
| |relationships between anchors and reporters |
| |Incorrect |
| | |
| | |
| |live reporting |
| |Correct |
| | |
| | |
|[pic] |
|Question 25 |What is the only thing that’s NOT optional for a newscast producer? |
|Type: |Hint: |
|Multiple Choice | |
| | |
| |Feedback for all |
| |incorrect answers: |
| |Building a Local Newscast, p. 203 |
| | |
| | |
| |Answer |
| |Graded As |
| |Feedback |
| | |
| |running all the commercials |
| |Correct |
| | |
| | |
| |airing live reporting |
| |Incorrect |
| | |
| | |
| |airing packages |
| |Incorrect |
| | |
| | |
| |anchor voice-overs |
| |Incorrect |
| | |
| | |
|[pic] |
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