PDF Q1 FY18 Data Summary - Apple Inc.

Reportable Segments Americas Europe Greater China Japan Rest of Asia Pacific

Total Apple

Product Summary iPhone (1) iPad (1) Mac (1) Services (2) Other Products (1)(3)

Total Apple

Apple Inc. Q1 2018 Unaudited Summary Data

(Units in thousands, Revenue in millions)

Q1 2018

Revenue $35,193 21,054 17,956 7,237 6,853 $88,293

Q4 2017

Revenue $23,099 13,009

9,801 3,858 2,812 $52,579

Q1 2017

Sequential Change Year/Year Change

Revenue

$31,968 18,521 16,233 5,766 5,863

$78,351

Revenue

52% 62% 83% 88% 144% 68%

Revenue

10% 14% 11% 26% 17% 13%

Q1 2018

Units Revenue

77,316 13,170

5,112

$61,576 5,862 6,895 8,471 5,489

$88,293

Q4 2017

Units Revenue 46,677 $28,846 10,326 4,831

5,386 7,170 8,501 3,231

$52,579

Q1 2017

Sequential Change Year/Year Change

Units Revenue

78,290 $54,378 13,081 5,533

5,374 7,244 7,172 4,024

$78,351

Units Revenue

66% 113% 28% 21% -5% - 4%

0% 70% 68%

Units Revenue

- 1% 13%

1%

6%

- 5% - 5%

18%

36% 13%

(1) Includes deferrals and amortization of related software upgrade rights and non-software services.

(2) Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services revenue in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.

(3) Includes sales of Apple TV, Apple Watch, Beats products, iPod touch and Apple-branded and third-party accessories.

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