Wednesday Night Workshop: A Tale of Two Product Listings

Wednesday Night Workshop: A Tale of Two Product Listings

James J. Jones

? Copyright 2014 James J Jones, LLC. All Rights Reserved. This guide may not be reproduced or transmitted in any form without the written permission of the publisher. Every effort has been made to make this guide as complete and accurate as possible. Although the author and publisher have prepared this guide with the greatest of care, and have made every effort to ensure the accuracy, we assume no responsibility or liability for errors, inaccuracies or omissions. Before you begin, check with the appropriate authorities to insure compliance with all laws and regulations. Every effort has been made to make this report as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this report contains information on online marketing and technology only up to the publishing date. Therefore, this report should be used as a guide ? not as the ultimate source of Internet marketing information. The purpose of this report is to educate. The author and publisher does not warrant that the information contained in this report is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this report, nor do we make any claims or promises of your ability to generate income by using any of this information.

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Table of Contents

Table of Contents........................................................................................................................................3 A Tale of Two Product Listings.....................................................................................................................4 The Amazon Opportunity............................................................................................................................6 What Business are "Amazon Sellers" Really In?...........................................................................................8 Keys to Success..........................................................................................................................................15 The Competition........................................................................................................................................23 Azon Power Pack Software Tools:..............................................................................................................32

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A Tale of Two Product Listings

Welcome to the Wednesday Night Workshop! In this session, you're going to learn all about selling on Amazon. Let's begin with a story. It's called A Tale of Two Product Listings. These listings are shown above. The first is for a Kinbar Spiral Vegetable Slicer. As you can see, the price of this product is $9.99. Some of the product details are also shown in this screenshot. Above, on the right, you'll find a listing for the second item. This one is called a Premium Spiralizer ? Vegetable Spiral Slicer. It comes with and eBook and eVideo, and the title states that it's "Perfect For Low Carb, Raw Food, Gluten Free and Paleo Diets ? A Seen On TV!" The product details of this item are shown in the screenshot as well. The first item has a bestseller rank of #17,891. It's estimated that it's selling at a rate of about 3 units per day, which would mean that it's grossing around $30 a day.

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The second product, on the other hand, has a best sellers rank of #116. So, it's estimated that it's selling approximately 150 units a day, which means that it would be grossing around $2,241 per day:

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Want to know an interesting fact? The first item and the second item are the exact same product, except for possibly the brand name written on the side. I, James Jones, bought one of these from Bed, Bath & Beyond a couple of weeks ago for $14.99.

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