JAPAN, THE U.S. AND THE GLOBALIZATION OF CHILDREN’S ...

Exploiting the baby boom market, the American toy industry grew enor-mously following the war. The wholesale value of toys rose from 86.7 million dollars in 1939 to 608.2 million in 1953.14 While older established companies like A.C. Gilbert and Louis Marx survived until the 1960s, they were surpassed ................
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