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matt brownDigital product DESIGNER214.893.0003 ? matt@ ? in/uxcityux wizard with a wicked love for the "not possible," crafting spells to build, grow or fix what's brokenDesigning a product that solves a problem is the ultimate magic, delivering a rush of euphoria that comes from creating a market solution and validating a user need. Combining visual design and best-in-class UX instead of eye-of-newt and toe-of-frog, this cauldron bubbles with big ideas and disruptive products that demand adoption because they ease the user’s pain, improve their brand experience and solve an inherent problem. When the spell goes wrong, try again. Fix it with efficiency to deliver products quickly without compromising quality, learning from mistakes and feedback to iterate and refine.Try it with me—you might discover your own magic.strengths + skillsProduct Management & StrategyProduct DevelopmentUser Experience DesignDesign SystemsDesign ThinkingProcess Improvement & DesignWeb & Mobile PlatformsCulture & Capability Buildingcareer progressionAMERICAN FIRST FINANCE2018 – 2019Director of User ExperienceFounded UX leadership role and strategic focus as a customer champion, transforming an intangible UX concept into tangible, consumable products by defining business and consumer needs and rebuilding the software development infrastructure/Impact & Accomplishments:Created and implemented an agnostic ideation process and code development framework in partnership with Product, Business Owners and Development teams, driving intuitive, accessible user experience aligned with customer needs.Reduced SDLC and product time-to-market by 268%; empowered transition from waterfall to Agile.Increased customer product adoption, reversed attrition and reduced technical debt.Developed and shipped four new-to-market products and 25 product features within previous product launch window.Grew customer portal utilization from 2% to 65% by overhauling UX and IA and improving speed.Increased credit applications from 100 to 22k per month.Delivered $500M in revenue by building a self-servicing consumer loan product.Defined, built and documented end-to-end mobile-first visual library to strengthen consumer engagement.Reduced asset creation by 400%.Delivered a single source of truth that boosted Development team production by 147%.ACE CASH EXPRESS2017 – 2018User Experience ManagerTransformed customer experience across mobile, app and desktop to enable the development of innovative, personalized brand experience. Impact & Accomplishments:Leveraged psychology and user behavior insights to develop a personalized brand experience.Cultivated a design-thinking culture across staff clients by implementing a design system and infusing IDEO standards across team.ALOHA LLC DESIGN2014 – 2017Director & FounderLed product design and development engagements, guiding UX, visual branding, digital and go-to-market strategy of fully-integrated multi-touchpoint experiences. Built startup to 20 in-house and contract designers, developers and marketers.Impact & Accomplishments:Developed disruptive products, user experience and brand stories in partnership with client executives.Developed the self-service and business-facing platforms that built FareHarbor into the travel and tourism industry’s top booking software; acquired by FareHarbor.Delivered 800% sales increase across client portfolio by streamlining UX with mobile-first design.Built a $20.1M revenue channel by designing and launching three mobile apps for partnership with Expedia and other OTAs; garnered national major media coverage, a Webby Award, a HOW Award and two Awards.WORLDVENTURES HOLDINGS2012 – 2014Group Creative DirectorLed the conception, development and launch of B2B and B2C digital products and brand initiatives for $600M global company spanning four brands and a non-profit, partnering with executive stakeholders on end-to-end product development.Impact & Accomplishments:Directed strategy and design processes to build and relaunch brands and products that exceeded performance goals.Launched two applications, seven websites, one web application and multiple subsidiary products.Developed non-profit brand strategy and product launch strategy.Won two HOW Awards, one Webby Award, and four Awards.Built scalable processes and capabilities to meet growth demand.Introduced a problem-focused design system and project intake process.Built and developed six-member team into an organization of 40+ designers, art directors, media and UX professionals.VITAMIN RESEARCH PRODUCTS, LLC2010 – 2012Creative DirectorSpearheaded digital footprint and products from concept to launch, managing an eight-member team and $1.5M budget to deliver three organic campaigns, six sites, five micro-sites and 35 landing pages.Impact & Accomplishments:Grew revenue 20% through multi-channel web and direct marketing campaigns.Increased conversions 160% and improved UX as designer of site visitor funnel.Fostered collaboration and process efficiency across team, increasing on-time project completion by 50%.SPARKING CREATIVITY2003 – 2010Senior Creative DirectorAdvanced through progressively senior roles to lead a 15-member creative and marketing team in client marketing campaigns.Impact & Accomplishments:Led pitches and negotiations, leveraging presentation and communication skills to close accounts valued at $100k to $1.5M.Defined customer KPIs to meet performance goals, in turn driving customer satisfaction and retention.educationBachelor of Arts (BA), Interior Design - The Art Institutes (Dallas, TX)?affiliationsBoard Member, Pause Golf ? Member, Dallas Society of Visual Communications ................
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