American Red Cross



Running A Successful Blood Drive Source Materials in an effort to meet patient needsPublic relations opportunities and news releasesWhether your blood program is open to the public or not, it is always valuable to get the word out that your organization is supporting causes that benefit and strengthen the community. Send news releases to all media outlets in your area, attach the news releases to a note and send it to your organizations key stakeholders to keep them informed of the great community outreach activities you participate in, make it available on your public facing website and send it to your key customers to demonstrate your commitment and values among other target audiences.NEWS RELEASE For immediate releaseFor more information, contact:<<Name, title>><<Phone>> office or <<Phone>> cell<<Organization name>> partners with American Red Cross to host community blood drive<<CITY, State (date)>> -- <<Organization name>> will host a community blood drive with the American Red Cross on <<date>> from <<time>> to <<time>> at <<location>>.For more information or to make an appointment to donate, call <<phone number>> or sign up online at with sponsor code <<code>>.“<<Organization name>> is committed to strengthening our community and helping meet hospital and patient needs through blood donations,” said <<name, title>>. “This blood drive is our way of giving staff, colleagues and neighbors an opportunity to help save lives.” Blood is a perishable product that can only come from volunteer blood donors. With someone in the U.S. needing blood every two seconds, blood products must be constantly replenished, according to the Red Cross. “We urge community members to donate blood and help ensure that patients in local hospitals have a supply of blood ready and waiting before an emergency occurs. There’s no better feeling than knowing that your blood donation may give someone a second chance at life.”According to the Red Cross, donors with all blood types are needed, especially those with types O negative, A negative and B negative.About <<organization name>><<Short paragraph that describes the organization and its mission.>>NEWS RELEASE For immediate releaseFor more information, contact:<<Name, title>><<Phone>> office or <<Phone>> cell<<Organization name>> giving back to the community with Red Cross blood drive<<CITY, State (date)>> -- <<Organization name>> will host a community blood drive with the American Red Cross on <<date>> from <<time>> to <<time>> at <<location>>.For more information or to make an appointment to donate, call <<phone number>> or sign up online at with sponsor code <<code>>.“Hosting a blood drive coincides with <<Organization’s>> core values of giving back to the community,” said <<name, title>>. “With a simple blood donation, we have the ability to help save the life of someone who could be a coworker, loved one or neighbor.”Blood is routinely transfused to patients with cancer and other diseases, premature babies, organ transplant recipients and trauma victims, according to the Red Cross. “The short amount of time it takes to donate can mean a lifetime to a patient with a serious medical condition. We urge eligible donors to join us in the selfless act of giving blood.” Donors of all blood types are needed, especially those with types O negative, B negative and A negative. According to the Red Cross, type O negative is the universal blood type that can be safely transfused to anyone, and is often used to treat trauma patients. About <<organization name>><<Short paragraph that describes the organization and its mission.>> ................
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