WAAX

[Pages:6]Gadsden

Alabama

y FACT FILE

WAAX 0bc 570

THE STATION YOU HEAR EVERYWHERE

ON RAINBOW DRIVE IN GADSDEN, ALABAMA 35901

AC 205- 547-2514

J

GADSDEN

510AL

The Station You Hear Everywhere

Tennessee

G

Huntsville

111

Scottsboro

i RomeaL

Jacksonville

University

CALHOU N

Fort McClellan

ro .a rcg tvr

TfiLLADE(,A /N K NATIUhk 5P(E)

Tal/adega

POWER:

Coverage for a radio station is not necessarily determined by its rated power in Watts. Although this is a factor, one of the most important assets is a low frequency. WAAX offers the 570 frequency, one of the lowest available. This wide spectrum carrier gives highest quality of signal and delivers it in strength over the longest distance. Thus, 5,000 watts on 570 is superior to 50,000 watts at many higher settings. In addition, ground conductivity, ground system for antenna, and electrical height of antenna is important.

By having a unique combination of all of these elements, WAAX570 delivers one of the two strongest signals in the state, and is Alabama's most powerful full time station.

-WATTS OP POWER - THE SAME'-1

5

6

8

IO

12

14

16

I

I

I

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l

I

WAAX Offers:

a. An unsurpassed and ique geographical

location.

b. Very low frequ

c. High grou - nductivity

d. Totally

copper ground system

e. 12e pper radials, each 440' long below

o

ter under each tower. All three towers tied

u)

together by common copper strap bonding.

f. Tallest towers in Etowah County, perfect elec-

trical height for maximum coverage.

o o

g. Non directional daytime signal h. High intensity nightime signal

PERSONALITY:

The American Entertainment Network ABC Radio News, Sports and Special Events State and regional beeper phone tie -in Local news coverage rated finest in state WAAX MOBILE NEWS UNITS, all radio equipped WAAX PLANE, Cessna 172, radio equipped for

broadcast

WAAX Walkie Talkie Units for instant coverage United States Weather Bureau Wire Service United Press International Wire Service Top local personalities

News stringers in surrounding county areas

PROMOTION:

WAAX 24 sheet poster billboards in Gadsden, Etowah, and surrounding counties throughout North Alabama. Bus Ads on all city busses.

?A(510 WAAX MASS MERCHANDISING PLAN, giving added boost to sales in North Alabama. w ABC NEWS

POLICY:

Member, National Association of Broadcasters Member, NAB "Code of Good Practices" Member, Gadsden Chamber of Commerce Etowah Broadcasters, Inc., owners and operators A Charles Smithgall Station, affiliated with: WRNG -680 k.c., North Atlanta, Georgia WRGA -1470 k.c., Rome, Georgia

THE (Gainesville, Ga.) DAILY TIMES

THE GEORGIA POULTRY TIMES

THE SOUTHEASTERN POULTRY TIMES GEORGIA COMMUNITY PAPERS, Inc.,

Michael H. McDougald, President & General Manager

WAAX -570, Box 517, Gadsden, Alabama 35902 205 -547 -2514

AMERICAN ENTERTAINMENT RADIO NETWORK

MECUM RADIO CODE

1111.

WAAX REACHES

and SELLS

this 1/2 BILLION DOLLAR

MARKET

COUNTY/METRO AREA:

Etowah County Gadsden Metro

Calhoun County Anniston Jacksonville Piedmont State University Oxford Fort McClellan

Marshall County Boaz Albertville Guntersville Arab

DeKalb County Fort Payne Collinsville Sand Mountain

Cherokee County Centre Lake Weiss Leesburg

Blount County Oneonta Summit Blountsville

St. Clair County Pell City Ashville Ragland

Steele

TOTAL

POPULATION HOUSEHOLDS

104,000 105,600

29,450 28,300

RETAIL SALES

$132,733,000.

$113,200,000.

50,800 40,200 15,500 23,700 24,900 364,700

14,350

$ 62,532,000.

11,500 4,150 6,610 6,690

$ 39,384,000. $ 11,428,000. $ 21,271,000. $ 16,467,000.

101,050

$397,015,000.

FOOD SALES $29,356,000. $29,826,000.

$15,947,000.

$10,277,000. $ 3,087,000. $ 4,772,000. $ 5,488,000.

$98,753,000.

DRUG SALES $ 3,948,000.

$ 3,792,000.

CONSUMERS SPEND

$178,768,000.

$180,227,000.

$ 2,247,000.

$ 80,193,000.

$ 1,054,000.

$ 52,522,000.

$ 304,000.

$ 23,070,000.

$ 610,000.

$ 35,412,000.

$ 467,000.

$ 32,648,000.

$12,422,000.

$582,840,000.

SOME BASIC FACTS ON GADSDEN -METRO

Gadsden Proper: Gadsden Metro: Etowah County: Negro:

Retail Sales: Retail Sales (Household)

Food Stores:

Drug Stores: General Merchandise Apparel: Home Furnishings: Automotive: Service Station: Number Autos: Farm Income:

68,000 105,800 105,800

16,200 $132,733,000.00

$4,404.00 $33,736,000.00 $ 4,461,000.00 $16,348,000.00 $ 7,788,000.00 $ 7,199,000.00 $32,515,000.00 $11,178,000.00

46,590 $10,393,400.00

Note: (Etowah County is basically a Metro Area.

However, the powerful WAAX -570 signal

cuts deeply into the very heart of the richest

farm area of Alabama - - the lush and

heavily populated Sand Mountain Area.

Three of our neighboring counties have

statistics such as these:

Marshall Gross Farm Sales:

$30,143,000.00

DeKalb Gross Farm Sales:

39,915,000.00

Blount Gross Farm Sales:

18,468,000.00

The Entire Alabama Poultry Industry, Third In

Nation, falls within the listening area of WAAX. Its headquarters is within 20 miles of the WAAX transmitter. The Alabama Poultry Industry, cen-

tered in this Northern area, brought in $258,000,000.00 to Alabama last year. WAAX maintains full scale farm programming to reach these rural

areas.

5000 Watts at 570 KC

Covers Two And One Half Million People

IN ALABAMA - GEORGIA - TENNESSEE

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CRENSHAWJ COFFEE DALE

CLAY CALH CD Over 100,000

'WIN

Computes Daytime 0.5 mv/m and 0.1 my/m Contours of WAAX, 5 KW - 570 KC, Gadsden,

Alabama, Based On Ground Conductivities Specified by the Federal Communications

Commission, December, 1957

AFFIRMED 1967)

?usia IGTON

Enterprise GENEVA

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EARLY

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!MILLER

HOUSTt)

SEMI- DE

f

50,000 to 100,000 BERR 20,000 fo 50,000 10,000 to 20,000

- Chickas .r'

J A^I I^ TU 1uruRLuuSA WALTON HOLM ES

JAC ................
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