Chapter 10



Chapter 10

Exercise 1:

Visit Irin Reports ().

1. Click on Annual Reports and look up the annual reports of IBM Corporation and Apple Computers, Inc.

2. Explain how IBM and Apple have partial monopolies and yet they compete with each other.

3. Explain why IBM and Apple spend such a large amount of money on sales and marketing (see their income statement).

Exercise 2:

Facial tissues, according to some analysts, are a product with low customer loyalty. What is Kimberly-Clark (kimberly-), maker of Kleenex, doing to increase product differentiation and brand loyalty?

Exercise 3:

How does DaimlerChrysler () use the Internet to advertise its products? Is DaimlerChrysler different from General Motors () or Ford ()? Are these companies operating within a monopolistically competitive or oligopolistic market environment?

Exercise 4:

Why does Morton International produce so many different types of table salt ()?

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