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OVERVIEW
GM South America Countries:
Argentina
Brazil
Chile
Colombia
Ecuador
Paraguay
Peru
Uruguay
Venezuela
GM operations in South America are of four types:
1. A large manufacturing presence in Mercosul countries (Argentina, Brazil, and Chile), anchored by the largest subsidiary in Brazil,
2. The assembly of imported completely knocked-down vehicles in the Andean region (Colombia, Ecuador and Venezuela),
3. Active intra-regional trade under the Andean Pact,
4. Sales, marketing, and aftersales operations in all countries
Brands in South America
In South America, GM markets cars and trucks primarily under the Chevrolet brand…A unique exception is in Argentina where GM markets vehicles under the Suzuki and Isuzu brands as well.
LATIN AMERICA, AFRICA AND MIDDLE EAST STRATEGY BOARD = (LAAM)
DETAILS BY COUNTRY
Argentina
.ar
Facilities
Rosario Chevrolet Industrial Complex
• Founded in 1997 as one of five advanced manufacturing facilities developed in recent years (others are in China, Thailand, Poland and Brazil)
• Comprised of a stamping plant, an engine plant, a body shop, a paint plant and a vehicle assembly plant
• Size: 88,103 square meters; total land- 1,169,000 square meters
• Products: Corsa line, Suzuki Grand Vitara SUV
GM Aftersales Service Center, General Rodriguez City
• Serves GM dealers throughout the country
• Emergency part orders are delivered within 24 hours in major urban areas
• Training Center - Provides tech support to dealer technicians
• Size: 6,500 square meters
Brazil
Facilities
São Caetano do Sul Complex
• Founded in 1930
• Administration headquarters, Tech Center, LAAM engineering center, stamping facility and assembly plant
• Plant size: 346,999 square meters
São José dos Campos Industrial Complex
• Founded in 1959
• Facilities: Stamping facility, Foundry, Plastic Injection, CKD Operations, Passenger car and Pick-up trucks assembly line, GM Powertrain Headquarters
• Plant size: 472,283 sq. meters
• Products: Corsa, Meriva, Montana, Zafira, S10 pickup, Blazer SUV
• Environmental Reserve
GM Powertrain
• Produces engines, transmissions and cylinder heads
• Gasoline and Flex Fuel engines
• Family I engines (from 1.0 up to 1.8 liters) and Family II engines (from 2.0 up to 2.4 liters)
Gravataí Automotive Industrial Complex
• Founded in 2000
• Stamping facility, paint plant, assembly plant, vehicle distribution center, plus 17 supplier partner facilities
• Products: 3- and 5-door Celta subcompact car
• Environmental reserve
Sorocaba – Parts & Distribution Center
• Founded in 1996
• Supports after-sales efforts and dealer network
Mogi das Cruzes – Stamping Plant, Parts & Distribution Center
• Founded in 1999
• Supports after-sales efforts and dealer networks
• Produces stamping parts for discontinued and current vehicles
Cruz Alta Proving Grounds
• Founded in 1974
• Proving Ground facilities
• It is the largest and most comprehensive proving ground in Latin America, and the second largest in the General Motors Corporation. It comprises the most advanced test tracks, which precisely replicate the most varied and demanding road conditions.
São Paulo
• GMAC - offers automotive financing and insurance programs
• Other administrative offices: Legal
Chile
chevrolet.cl
Facilities
Arica (about 1,275 miles north of Santiago)
• Pick-up truck assembly plant
• Production: Isuzu LUV D-Max pick-ups
• Size: 60,000 sq. meters
Santiago
• Administrative offices, Technical and Service Center, truck plant
• Truck products: Isuzu NKR/NPR trucks
• Size: 25,300 sq. meters
Other GM Operations
General Motors Acceptance Corporation
Colombia
.co
Facilities
Bogotá
• Administration offices
• Completely Knocked Down (CKD) assembly plant
• Size: 285,000 sq. meters
• Vehicles assembled:
o Cars: Chevrolet Corsa, Optra, Spark
o Trucks: Chevrolet SuperCarry Van/PickUp, Kodiak
Isuzu N Series Buses and Trucks- NPR, NKR, NHR, B12M, CHR, LV, B7R
Other GM Operations
GMAC Financiera de Colombia
Megaplan - a commercial consortium in which GM Colmotores holds 39.75%; Megaplan retails Chevrolet vehicles exclusively.
Ecuador
.ec
Facilities
GM del Ecuador – Quito Headquarters
• Founded in 1986
Omnibus BB Plant
• Founded in 1975
Other GM Operations
General Motors Acceptance Corporation
Paraguay
.br
No production, only imports for dealerships
Peru
Facilities
Lima
• Administration functions
• Vehicle distribution and after-sales service
• Parts and Accessories warehouse
Uruguay
.uy
Facilities
Montevideo
• Handles import, distribution and after-sales of Chevrolet vehicles
Venezuela
.ve
Facilities
Valencia Automotive Complex
• Founded in 1979
• GMV Headquarters and administration; assembly plant; paint plant
• Plant Size: 1,132,376 square feet
• Vehicles assembled:
o Chevrolet: Corsa, Aveo, Spark, Astra, Impala, Optra, Grand Vitara, Grand Vitara XL7, Trailblazer, Trailblazer EXT
o Chevrolet pick-ups and commercial trucks: LUV, SuperCarry, Cheyenne/Silverado, Chasis Cabina, NPR cab, NPR bus, Kodiak, FVR
Total vehicles assembled (2006): 91,659
Other GM Operations
General Motors Acceptance Corporation
Total Employment
(2006) Approx. 3110
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