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CATHERINE HICKSSan Francisco, CA, catherine@User Experience / Project Management / Visual DesignSOFT SKILLS SUMMARYDESIGN20 years experience designing and developing products with emphasis on online customer experiencesExpertise in utilizing current design tools to produce high quality finalized results USABILITYApplying User Centered Design processes various types of online projectsLeading discovery meetings (including kickoff, brand discussions, audience discovery, and stakeholder interviews)Conduct competitive landscape analysis, and contribute to brainstorming sessions with the team.Help define the business and project objectives and assist with feature developmentProduce documentation, including concept models, user requirements, personas, scenarios, user stories, wireframes, and functional specifications that articulate site/application structure and municate findings, ideas, and rationale verbally, visually, and in written form to internal teams and to clients.SOCIAL MEDIA3 years in social media development and implementation rolesDeveloping social media strategies for small to medium sized businessesComposing copy for blogs, press releases and traditional media outlets in both bylined and ghostwritten piecesMonitoring online communities for various clientsDeveloping editorial Calendars for internal teamsPRODUCER (AGILE/SCRUM FOCUSED)Prioritize work based on product roadmap, release planning, backlog grooming, and sprint planning Lead planning activities for the team, track deliverables, and coordinate dependencies with other scrum teams or extended teams Lead agile sprint ceremonies, including daily stand-ups, grooming, planning, demos, and retrospectives Mentor team cadences and best practices work with the team to develop the proper cadence to maximize efficiency Create a communication plan that include executive and stakeholder management, and a central repository for all team assets Oversee design resource allocation, ensuring the team has the right combination of User Experience Designers, Visual Designers, Content Writers, and Researchers Identify project risks and implementing mitigation techniques to minimize issues Supporting the design team's implementation of standards and design guidelinesManaging design projects across cross-functional teamManaging both internal employees and the external vendor process, including offshore design and development teamsManaging complete production cycles and monthly business rhythmsTeam DevelopmentOne on One Individual mentoring and skills developmentSOFTWARE PROFICIENCIES Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Axure, Photography, Interface Design, Photography, Project Management, Social Media Marketing, User-centered Design, User-experience Design, Visio, EXPERIENCEScytale San Francisco, CA December 2018 – PresentUx Design Consultant (Lead)Currently in charvge of product design strategy and implemnentation for Scytale's first Software as a Service (SaaS) platform: Scytale Enterprise, which enables security engineering teams to standardize and accelerate service authentication across cloud, container-based, and on-premise platforms, reducing application onboarding from weeks to minutes and accelerate cloud and container adoption without compromising existing security controls.Job dutiesFirst Product Design hire for companyOversee all design projects, from conception to deliveryCrafting interaction and visual designs from concept to execution that support Scytale's tools and products, that span web UI, device UI and the command line.Articulate and refine user scenarios and user stories with product managers and engineers, building wireframes and/or interactive prototypes as required.Collect feedback on the efficacy of designs through concept and usability testing and results analysisHolding stakeholder reviews of your designs, defend your choices, and revise based on constructive criticism,development constraints, and/or trade-offs.defining a design language to move our engineering team as a whole towards design self-sufficiency.TriNet Dublin, CA March 2018 – August 2018Ux Design Consultant (Lead)Acts as a key business point of contact managing the relationships, strategy, requirements and specific project deliveryActively manages multiple concurrent design projects and delivery dependencies in terms of scope and time across product and service.Proactively identify and resolve design issues prior to development.?Identify operational improvements in efficiency and structure and increasing the value of the experience design team.Motivates and mentors team members as part of continuous improvement by expertly apply appropriate user centered and service design methodsSuccessfully interpret business strategy into commercial solutions in collaboration with, customers, product, and technology teams.Ensure objectives and goals for their project teams are clearly defined and are consistent with the group strategy, vision and values.Advocate the development of best practices and sharing of resources within team undertakes cross industry research into new tools, methods and technologies that support experience design.?Drive a user-centered design approach which incorporates, user research, prototyping user testing and validation to identity and deliver against core customer benefits and create related business benefits?Promote an integrated, collaborative and agile approach to design and development iterate and continual improve Agile working practices from discover to deliver and maintain.Springboard Online August 2016 – PresentUX Program MentorAs a mentor, provided feedback and constructive criticism on students' tasks, and provided students with the guidance they need to improve their work through design reviewsNetBase Sunnyvale, CA June 2016 – PresentSenior Product Designer (with Design Manager/Producer responsibilities)Completely owns the user experience flows and design process from beginning to end.? Attending all necessary calls to where priorities, business stories are discussed to know the priorities and the context, in order to create their UX tasks/sub-stories Preparing wireframes and designs with user flows in a timely manner that incorporate the business requirements which PM has laid outGetting feedback on designs from PM and Eng. to make sure it meets the business criteria and are feasible and practical to build.Answering all questions related to from Front-End/App Eng./QA – including addressing all design-related acceptance criteriaowns all aspect of stories completely and is responsible for managing the process for getting the work done in a timely fashion. responsible for preparing any design-related acceptance criteria.?will create the stories in the manner she finds most useful after reading the business stories.. responsible for asking any questions she may have about technical feasibility for Design-related components directly to Front-End/App-Eng. rather than going through PMCareerFoundry Online Dec 2015 – Jul 2016UX Program MentorAs a mentor, provided feedback and constructive criticism on students' tasks, and provided students with the guidance they need to improve their work through design reviewsApple Computers Sunnyvale, USA Jun 2015-Sep 2015UX Consultant - IS&TCompleted research, requirement gathering and initial wireframe journeys for facilities management tool that allows facility management the ability to see utilization records on a regional, building and room level.Also worked on requirement gathering and initial wireframe journeys for a security dashboard, allowing individual users to maintain security compliance as well as managers to see their reports compliance with security protocols and to facilitate update requests and follow ups to people in their command chain who are not currently in complianceUmentary Event Services/ Your Social Essence Nashville, TN, USA Apr 2010 – June 2016Digital Design / Event Services & Production ConsultantManaged social media for clients, development and implementation of online media stragiesAssisted clients in event production, vncluding but not limited to: venue selection & management entertainment bookings and Event Photographymanagement of pre event photographer sourcing, on site photography and post event photograph editingEvent collateral & website development includingprinted materials productionsObtaining and implementing ticketing and registration solutionsComposed copy for on site event blogging, Media relations for clients, including but not limited to: press release production and distribution, handling media inquiries from various online and traditional media outlets and other public relations duties as assignedPayPal San José, CA, USA Sep 2014 – Dec 2014Producer/UX DesignerPrioritize UED work based on product roadmap, release planning, backlog grooming, and sprint planning Lead planning activities for the UED/LeanUX team, track deliverables, and coordinate dependencies with other scrum teams or extended teams,including legal, marketing, adaptations, localization Lead LeanUX sprint ceremonies, including daily stand-ups, grooming, planning, demos, and retrospectives Mentor team on LeanUX and Agile cadences and best practices; work with the team to develop the proper cadence to maximize efficiency Create a communication plan that include executive and stakeholder management, and a central repository for all team assets Oversee design resource allocation, ensuring the team has the right combination of User Experience Designers, Visual Designers, Content Writers, and Researchers Identify project risks and implementing mitigation techniques to minimize issues Supporting the design team's implementation of standards and design guidelinesExecuting interaction design and visual design as a part of a multi-disciplinary teamCollaborating on user experience planning with a lead experience architectConsulting with clients and lead experience architectResearching interaction design trendsResearching technology trendsPerforming other duties as assignedEdelman San Francisco, CA, USA Sep 2014 – Oct 2014UX Designer Work with account, creative and technology teams to guide and document the architecture, flow and user experience of digital solutions across multiple channelsDetermine and translate business goals into engaging experiences with optimal impact Create and document solutions by various means including diagrams, site maps, user flows, annotated wireframes, and prototypes.Synchronistic Solution San Diego, CA, USA Aug 2014 – Oct 2014UX Design Manager/Producer - Healthcare Appliance ProjectAnalyzed client, designer and content requirements to develop timelines and set expectationsCoordinated amongst cross functional groups to identify challenges and recommend solutionsLed visioning sessions for strategic elements of projectCoordinated project details between developers and clientsMaintained and utilized subject matter expertise of user experience trends and best practicesiTradeNetwork Pleasanton, CA, USA May 2014 – Jul 2014UX ConsultantWorked on usability initiatives for iTradeNetwork's flagship product Quality Management System newest version, which helps grocers and other retailers to maximize the effectiveness of their supply chain operations by connecting to the most widely used trading network. Once connected, a retail store can collaborate more closely with suppliers.First UX hire for the company.Educated team on UX best practices and anized cross platform teams (product, development and business).Led gatherineinitial requirements gathering from key clients and potential clients.Wrote initial use cases.Interactive responsive prototyping via Axure.Initial usability test plan implementation.Hewlett-Packard Palo Alto, CA, USA May 2013 – Mar 2014UX ConsultantWorked on Over the Air Updates, Analytics, App Submission and App Management features of the HP Access Catalog This product offers organizations a secure, private “app store” for employees to browse, search and download mobile applications and digital content onto their devices of choice, including mobile and tablets devices, as well as desktops. Delivered via native mobile clients and a web interface, the HP Access Catalog is a pure Software-as-a-Service (SaaS) offering that helps organizations reduce the cost and complexity of managing applications on company-issued and bring-your-own-device (BYOD) mobile devices.Cadence San José, CA, USA Mar 2013 – Jul 2013UX DesignerLeading the usability initiative for the internal quality portal, utilizing Sharepoint 2013 as a platformTIBCO San José, CA, USA Nov 2012 – Jan 2013User Experience ConsultantLead User Experience projects across multiple disciplines on development of new developer portal websiteUtilized Proficiency in standard tools of the User experience trade, such as Axure, Visio and Illustrator. Brainstorm & Solve complex problems and drive our products experience forwardMap, wireframe, and mockup new features and productsDesign and implement user flows and interactionsMake design decisions based both on usability and metricsUtilize storyboarding and flow chart techniques for optimal organizationReachable San Francisco, CA, USA May 2012 – Sep 2012Visual Design and Usability ConsultantDiscover gaps in our product's usability and workflow.Design the ideal user experience based on functional requirements.Develop early wireframes and high fidelity mockups.Work closely with the Vice President of Product Strategy to conduct usability tests with our customers.Create and iterate through mockups and prototypes based on feedback.Create and inspire adherence to user interface standards across the product.Help the engineering team build high quality, cross browser interfaces.Apply data visualization concepts to help communicate complex data in a simple way.The Permanete Medical Group Oakland, CA, USA Jan 2012 – May 2012User Experience DesignerVisual Design and user experience design for the My Doctor Online website;. translate customer requirements into defined specifications and inspire the Engineering team to develop the right product.Own the design of the most impactful user interface - related features and participate in the product definition process with the Product ManagerWork with Product Manager to translate business and marketing goals into the best software solutions .Develop and maintain design mockups, usage scenarios, prototypes, specifications, navigation maps and other design documents.Work with feature development teams to make sure that the workflowreflects the customer's needs and ensure consistency among features.Develop expert-level knowledge of competitive and complementary products and bring new ideas to the team.Define innovative user interfaces and interaction styles which result in improved user productivity.eBay San Jose, CA, USA Mar 2011 – Sep 2011User Experience DesignerWorked closely with other designers, product managers, and business team to develop the product user experience vision for online customer support initiative, Responsible for developing an end-to-end concept visualizing and building the user experience vision that will be used to provide a compelling product strategy. Managed additional off shore design resources as needed to complete projectsCreatively solving problem and demonstrating out-of-the box thinking while also delivering solutions that met users and business goalsCreated sketches and visualizations of concepts and rapidly develop high-fidelity mockupsPartnered with product, business, technical partners and team members to identify key user and business problems to solveAdvance Auto Parts Campbell, CA, USA Sep 2009 – Apr 2010 Visual DesignerWorldpac Newark, CA, USA Mar 2008 – Sep 2009 Web DesignerFilemaker Santa Clara, CA, USA Feb 2007 – Apr 2007 Graphic DesignerCalypso Imaging Santa Clara, CA, USA Jun 2004 – Sep 2006 Graphic Designer/Customer ServiceSilicon Valley College San José, CA, USA May 2001 – Mar 2003 Graphic Design InstructorCisco Systems San José, CA, USA Dec 2000 – Feb 2001 Web Consultant ................
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