Www.autotrader.com
2009
2008
ad
ad specs
specs
Last update: 12/5/2008
Version 1.6
Advertising guidelines
Advertising Guidelines
Advertising Guiding Principles
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is committed to maintaining the following principles in advertising:
ATC provides a stronger ROI for our customers¡¯ advertising dollars than traditional media and
online competitors
ATC strives to maintain a quality consumer experience at all times
ATC utilizes the most effective technology solutions to serve targeted advertising content
ATC offers a streamlined product set to simplify the business process
ATC adheres to strict standards of decency in advertising content
ATC is committed to continuously developing and delivering innovative online advertising
solutions to remain a market leader
Advertising Requirements Overview
has developed a comprehensive guide to advertising and rich media for the consumer
site. This includes supported vendors, formats, and governing standards. Our goal is to support a wide
variety of products that can be used to satisfy the growing demands of our automotive advertisers.
Product Management serves as an advocate for every area of the business, facilitating the connection
between media vendors, sales and our advertisers.
Advertising Content Guidelines
Advertising Guidelines
? requires that all advertisements be in 'good taste' (as determined by the publisher) and not include
vulgarity, hate, and/or sexually explicit content.
? reserves the right, at its sole discretion, to reject or discontinue, for any reason and at any time, any
advertising for any product or service.
? reserves the right, at its sole discretion, to require removal or revision of any content in the ad or
copy.
? reserves the right to make changes and/or exceptions to these guidelines at any time in its sole
discretion.
? Advertisers must agree to be bound by any such changes.
? Nothing in this document is intended to constitute an offer to enter into a binding agreement, and this document
should not be viewed as such.
Clear Distinction from
All Ads should have:
? Border
? Advertiser name
? Logo
? Ads may not be designed to blend into the screen to give the appearance of content/functionality.
Imagery
Not Allowed:
? Pixelated or unclear designs/ logos/ images
? Imagery that appears to have functionality but does not? such as drop?down menus, radio buttons, etc¡
? Ads cannot mimic the colors or look & feel of without prior approval
? Imagery that does not accurately reflect what is being offered which could mislead the consumer
Avoid Deceptive Messaging
? Ads may not use faux operational error messaging or symbols, i.e., a "your system may be vulnerable" message,
icons signifying system problems, system folders or icons, system status indicators/message, etc
Cookies
? Advertisers CANNOT set cookies on sites without written permission
Advertising Guidelines
Additional Guidelines
Audio
? No host?initiated banner audio is permitted. All audio must be user initiated by click (Where Host?initiated
animation is permitted? accompanying audio must be off until user?initiated by click.)
? All user initiated audio must be initiated by click
? Visible Stop/Play and pause or mute functionality MUST be visible
? Looping: User can select additional loops by using play functionality
Video
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Video may be host Initiated except on the Homepage
Max Time: 30 seconds
Audio is defaulted to ¡°Off¡± and must be user initiated by click
Must contain functioning stop/pause and play, and audio controls
Looping: User can select additional loops by using play functionality
Bandwidth Detection Required
? 115 kbps and above = Host?initiated video experience
? Under 115 kbps = User?initiated Video / back?up graphic (GIF, JPEG, SWF) / or appropriately encoded Host?
initiated video
? Video must be engineered to load after all page elements have loaded (JavaScript "onLoad()")
File Size Restrictions on Video
? 1MB Broadband
? 500k Narrowband
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