MAIL ORDER SALES SEGMENTS - Mail Order and Direct ...
Increased competition in women's better apparel market. Increasing concentration among manufacturers and retailers. Consumer buying closer to fashion season. Overall U.S. apparel market at $170B. Overall women's apparel market at $90.0B, 4.7% annual growth 1990-1994; swimwear market at $1.2B in 1994. Women's tailored clothing at $17.3B ................
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