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The Movie PackForWalmartMichelle CastroExecutive Summary & Company OverviewExecutive SummaryThe Movie Pack is a convenient and comfortable carrying device designed specifically to carry all of your movie items. Whether it be for an at home movie or a movie theater it will change the way you watch movies. It can carry your soft drink, popcorn, a snack or phone and it even has a pillow on the bottom so your clothes won’t get stained of oil from the popcorn, and this way it will make the carrying device not be so uncomfortable to carry. The Movie Pack would cost a manufacturing price of $1.26. According to a cup holder would cost 15 cents, snack holder 5 cents, popcorn bucket 1 cent. The Movie Pack would be sold for $10 Walmart focuses on making their customers “Save money. Live better.” The reason why my product will fit into Walmart’s central focus is because the product allows the customer to benefit from a different movie experience while being pany OverviewSam Walton is the person who established the first established the first Walmart in Rogers, ARK. Walmart is the largest segment of the business accounting for 60% of the fiscal 2012 net sales. Walmart is well known for providing various kinds of quality merchandise and the low price of the product. There has been no rise or decline in the percent of home sales which includes home furnishing, housewares, small appliances, bedding, home décor, outdoor living and horticulture. During 2012 the percent of home sales has remained the static since 2011 at 5%, although there is no change the percent is still very low. Walmart continues to find ways to save their customers money while providing them with quality products. The Movie Pack would help boost the percent of home product sales because it has all the components that all Walmart products have, quality, variety, and a low price.Walmart Market Needs Assesment The Movie Pack will be targeted towards the millennial generation. This generation was born between 1981-2000 and according to Advocates for youth, the millennial’s are much more open minded, diverse, and more connected. The Movie Pack’s main purpose is to target people who are 14-30 years old. Millennials are more liberal, they love being together, and they also like showing each other cool products that are easy to use, but still offer all the things they need. The millennial’s enjoyed being connected and have a strong interest in being happy while being together with the people the most like.Demographics for Primary Target Market Psychographics for Primary Target MarketGender: AnyEducation: AnyEthnic/ Religious: AllAge: 14-30Income: 21K- Any amountLike to be connected Like to be comfortableAre Diverse Like Hanging outLike to eat while watching TV Walmart Market TrendsMillennial’s are paying attention to their money. According to Advocates for Youth, a little over 64% of Millennial’s are financially secure, while 79% are financially independent and over 53% are already saving up for retirement and 94% are awake or how much they spend. This demonstrates the money saving life style that they are a part of and in order to fulfill their needs we must offer a product that can help them save money and be beneficial at the same time.They appreciate social interactions. Millennial’s like to play when they feel like it; they’re not big fans of being off task when it’s time to be serious. However, they enjoy spending quality time with friends while building a relationship that will last a long time. The social interactions have made the millennial’s a very connected group do to the technology and social networking sites that offer that close connection although the people may not be the closest by distance.Millennial’s and TV. Millennial’s watch TV less and mainly watch it by rentals, movies, or real time/live. According to , millennial’s watch TV about 21 to 30 hours a week. Whether it is to get the latest weather report or traffic news or to get any breaking news as well. If any shows are missed all they have to do is watch it recorded on the TV, computer, or on-demand.New Product Design ConceptThe Movie Pack is a unique product that is convenient, comfortable, and can make going to the movies much easier. The Movie Pack is made up of 4 components that combine to form an easy way to carry all of your items for a movie night. Figure 1- Popcorn, soda, and snack holder with no pillow for lying downFigure 2- Popcorn, soda and snack holder with pillow for movie theatersFigure 3- Popcorn and soda holder with pillow for adults or people who don’t like snacksThe Movie Pack can be produced in various kinds of types whether it be for young children that enjoy cartoons, or adults that enjoy any old or vintage actresses/actors or singers.CartoonsOld Actors/SingersThe Movie Pack is very beneficial to the consumer because:Prevents any accidental spills of soda, popcorn and embarrassment as a resultPrevents pants from being stained by oily popcorn and helps keep legs warm from icy cold soda.Small and makes carrying all of the supplies for a movie much easier and petitor Analysis lefttopThe graph includes the home product sales from Walmart and Target. TargetTargets home product section makes up about 18% of their annual sales. The percent of home product sales went down 1% since 2011. In their home department they offer furniture, lighting, frozen food, beverages, candy, snacks, home improvements, and holiday décor.WalmartWalmart is known for their low prices and quality merchandise. The home product sales made up 5% of their annual sales. Walmart focuses on providing their customers with quality merchandise and variety. Marketing PlanJanuaryCreating ads that are around Walmart storesFebruaryValentine theme popcorn bucketsMarchOnline & weekly adsAprilPlain Theme/ Summertime adsMaySummer time Movie PacksJuneFull display for the Movie PackJulyBack to school adsAugustSeptemberFall advertisements/ continuedOctoberHoliday promotion adsNovemberBlack Friday advertisementDecemberChristmas themed/ Happy Holiday bucketStrategy To make the Movie Pack not go out of style we have to make ssure the productIs advertised onlineIs being constantly promotedFlyers in Walmart and Sam’s clubHas styles that are up to date and trendyLaunch PhasesThe launch of the Movie Pack for kids and adults in January will be “love” themes because it will appeal to the consumer if the celebrate Valentine’s Day.The movie pack will have various themes that will make the people want to buy one sooner or later.Conclusion and Final Recommendations The Movie Pack offers a convenient way to carry all of your movie items and it will change the way you watch a movie. The millennial’s enjoy being comfortable and having easy-to-use products because of their easy going personality. Walmart has the hold of people with low income, which is the Movie Packs’ target market. This will make even more people with low incomes to return and increase the home product sales. The Movie Pack offers a low price and merchandise that has great quality and will allow Walmart to have an advantage over Target. The Movie Pack will be sold at an initial price of $10. By saving money and living better, The Movie Pack offers consumers a new way to watch movies.Appendix A Works Cited"Advocates for Youth." Advocates for Youth. N.p., n.d. Web. 22 Apr. 2014. "Barkley Court Reporters." Barkley Court Reporters. N.p., n.d. Web. 22 Apr. 2014. "Find Quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from Our Award-winning International Trade Site. Import & Export on ." Alibaba. N.p., n.d. Web. 20 Apr. 2014."Oops, There Is a Problem." Target : Expect More. Pay Less. N.p., n.d. Web. 22 Apr. 2014."Wal-Mart Stores Inc." (WMT) Annual Report (10K) Quarterly Report (10Q). N.p., n.d. Web. 22 Apr. 2014. ................
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