A
WARM-UP DAY 1: Student to spend 15 minutes on Quia activities of choice related to Objective 1.00
Students to test on Objective 1.00
ACTIVITY 1: After testing, student will view powerpoint slides and review class notes to secure information needed to begin completing Exercise 2.01. (available on class website)
Class discussion in reference to test.
WARM-UP DAY 2: Student to spend 15 minutes on Quia activities of choice related to Objective 2.00
ACTIVITY ONE: Next, student will continue to view powerpoint slides and review class notes to secure information needed to complete Exercise 2.01.
CLASS DISCUSSION
ACTIVITY TWO: Student to complete "Meet the 4 P's of Marketing Exercise - BWM - student goes to BMW website site and creates their dream car as the Product of the 4 P's.
WARM-UP DAY 3: Student to view slide show of attractions in Indianapolis
ACTIVITY ONE: Next, student will pretend a family of 4 is attending the upcoming Super Bowl and will be in Indianapolis for 4 days. Develop a travel agenda for the family -
Provide details on:
Airline tickets (cost - dates of travel - google for cheap airline tickets)
Hotel accommodations (price - you may have to use another date of travel to secure the information because many of the well-known hotels may be booked)
Include day trips on your agenda taken from Points of Interest slide-show (costs involved)
Include several restaurant options and approx. cost based on on-line menus (
HOW MUCH MONEY DID YOU SPEND? (Don't forget to include Super Bowl Tickets!!) Pg.1
DAY 3 Continued - Play Super Bowl Trivia
WARM-UP DAY 4: More Super Bowl Trivia - see exercise on class website
ACTIVITY ONE: Student to complete "Meet the 4 P's of Marketing Exercise - Price. Students places various products/services on a pricing matrix according to quality, economy, etc. Exercise retrieved from class website.
Discussion:
ACTIVITY TWO: Student to complete "4 P's Exercise - Product or Price?" - available on class website
Discussion:
WARM-UP DAY 5: Student to spend 15 minutes on Yahoo Sports to find out the most current postings on the Super Bowl:
ACTIVITY ONE: Student to complete "Meet the 4 P's of Marketing Exercise - Place. Student will use information given and will determine the best location for a 24-hour convenience store.
Discussion:
ACTIVITY TWO:
Student to complete "Meet the 4 P's Exercise 2" - student will use the internet to do research on how "PLACE" is covered in the marketing mix for Starbucks and McDonalds
Discussion: Pg. 2
CURRICULUM NOTES:
Explain marketing and the marketing concept.
1. Marketing is the process of developing, promoting, pricing and distributing products in order to satisfy customers’ needs and wants. Marketing involves all the activities necessary to get a product from the producer to the consumer.
2. The marketing concept states that businesses become successful by directing all of their efforts to satisfying the needs and wants of the customers. By offering the goods and services that consumers want, businesses will make a profit. The marketing concept recognizes the importance of the consumer in the buying process.
A. Describe the seven marketing functions.
1. Marketing-information management is obtaining information needed to make sound business decisions. For example, the Carolina Hurricanes randomly select fans to complete survey questions about the food choices at home games.
2. Product/service management involves concepts and procedures necessary to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.
a. Risk management is preventing or reducing business loss. For example, the RBC Center hires security guards for events.
b. Purchasing includes buying goods and services for use in day-to-day business operations. For example, a stadium purchases beverages for resale.
3. Financing is obtaining the money needed to finance the operation of a business. This includes bank loans and offering credit to customers. For example, the city of Charlotte develops a financing plan for a new basketball arena.
4. Pricing involves determining a value to charge for goods and services. It is important to consider competition and the amount consumers are willing and able to pay. For example, a retailer purchases t-shirts for $6 and sells them for $12 at a concert.
5. Promotion is communication used to inform, persuade, or remind people about a business’s products. For example, the Carolina Panthers use a t-shirt launcher to give away t-shirts at home games.
6. Selling is determining customer needs and wants and responding to those needs and wants through communication intended to influence purchase decisions and ensure satisfaction. For example, Evadale purchases an Eminem t-shirt at a concert.
7. Distribution involves the transporting, storing and handling of goods on their way from the manufacturer to the consumer. For example, unprepared foods must be transported in a refrigerated truck from the manufacturer to the venue.
B. Identify the four Ps of marketing. Pg. 3
1. The marketing mix, known as the four Ps, is a combination of decisions a business must make in order to best reach its target market.
2. The four Ps are product, price, place and promotion.
3. Products include the goods and services a business will offer to its customers.
a. Choice of product – will the business offer a variety of products?
b. Packaging – does the packaging protect the product and provide necessary information about the product?
c. Level of quality – what level of product quality will the business ensure?
d. Brand name – what brand name products will the business offer?
e. Warranty – will the business offer a warranty to its customers to ensure satisfaction?
4. Price is the amount a business charges customers for their products.
a. Price setting – price will be set based on product demand, cost, and competitors’ actions.
b. Terms – will the company only accept cash? Will the company extend credit? What type of credit will the company offer?
c. Discounts – will the business offer discounts to employees? Will the business discount merchandise at certain times of the year?
5. Place (distribution) is making products available at the right time and location.
a. A channel of distribution is the path a product takes to get from the producer to the consumer.
b. What specific stores will offer the products? For example, wholesaler, retailer, department, discount, and specialty.
c. What method of transportation will be used to get the product from the producer to the consumer? For example, truck, train, plane, boat, and pipeline.
d. How will inventory be handled and controlled? For example, physical, storing, checking, and receiving.
6. Promotion is informing and reminding customers of the products available to them. Promotion also involves persuading customers to purchase a product.
a. What will the message be?
b. When will the message be delivered?
c. Where will the message be delivered?
d. What inducements will be used to encourage customers to purchase the product?
e. How will the message be delivered?
Pg. 4
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