IMMEDIATE RELEASE



IMMEDIATE RELEASE Contact: Jackie Braden

August 9, 2010 416/974-1724

Jackie.braden@

SPECTATORS TO ADD TO THEIR PGA CHAMPIONSHIP MEMORIES

AT THE PGA FAN EXPERIENCE PRESENTED BY RBC

KOHLER, Wis. – RBC, the Official Bank of The PGA of America, with some 80,000 employees serving more than 18 million clients in 55 countries, invites golf enthusiasts to participate in a host of activities at the PGA Fan Experience Presented by RBC at the 92nd PGA Championship from Aug. 9 to 15, 2010.

Located within the PGA Town Center at Whistling Straits, visitors to the PGA Fan Experience tent will have the opportunity to design an RBC golf bag for PGA Tour professional and 2008 Ryder Cup standout Anthony Kim. Kim will select the winning design and use the bag at the 2011 RBC Canadian Open. .

As an Official Patron of The PGA of America, RBC also will offer spectators a professional analysis of their golf swing through K-Vest Technology and opportunity to compare their swings to Team RBC members Anthony Kim, Mike Weir, Stephen Ames, Luke Donald, Morgan Pressel and Fred Couples. Additionally, visitors can have their photo taken with a virtual image of Team RBC. The PGA Fan Experience Presented by RBC, will also feature three practice putting greens, video screens containing PGA Championship and golf trivia offering fun activities for golf enthusiasts of all ages.

During the 2010 PGA Championship, RBC will reach out to its host state, Wisconsin, and utilize nearly 250 volunteers from three select charities – the Sharon S. Richardson Hospice Organization; The Salvation Army; and First United Lutheran Church to serve as cashiers in the PGA Golf Shop throughout tournament week. To thank the state and its volunteers for their generosity, RBC will make a donation to each local charity as part of its commitment to give back to the local community. While in the PGA Golf Shop, spectators can also enter a contest to win one of six autographed Team RBC golf bags that will be on display.

PGA Fan Experience presented by RBC

Schedule

Monday, Aug. 9 to Wednesday, Aug. 11 – 7:00 a.m. – 7:30 p.m.

Thursday, Aug. 12 to Friday, Aug. 13 – 6:30 a.m. – 8:00 p.m.

Saturday, Aug. 14 to Sunday, Aug. 15 – 7:00 a.m. – 7:30 p.m.

About RBC in Golf

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. RBC proudly supports golf around the world through high profile relationships with the PGA TOUR, the PGA of America and Golf Canada. RBC is the Official Banking and Financial Services partner of touring professionals Anthony Kim, Mike Weir, Luke Donald, Stephen Ames, Fred Couples, and Morgan Pressel. As the Official Bank of the PGA of America and title sponsor of the RBC Canadian Open, RBC also supports emerging Canadian golfers through the Golf Canada’s grassroots developmental programming, the Canadian Amateur Golf Championships and its high performance national team. Outside of golf, RBC supports all levels of amateur sport and is the Premier National Partner of the 2010 Olympics and Paralympics Winter Games. RBC is one of North America's leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization.

About The PGA of America

Since 1916, The PGA of America's mission has been twofold; to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the Association enables PGA Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering dramatic world-class championships and exciting and enjoyable golf promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.

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