Chapter 1



Report Preparation and Presentation

True/False Questions

1. Report preparation and presentation is the final step in the business research project.

(True

2. When writing the final report, the researcher should draw conclusions but should not make recommendations.

(False

3. A letter of transmittal authorizes the researcher to proceed with the project.

(False

4. The executive summary should be the first part of the report written.

(False

5. The results section is normally the longest part of the report and may comprise several chapters.

(True

6. The conclusions and recommendations section should only include a summary of the statistical results.

(False

7. Variation in type size and skillful use of white space can take away from the appearance and readability of the business research report.

(False

8. Every table should have a number.

(True

9. The histogram is a horizontal bar chart in which the width of the bars represents the relative or cumulative frequency of occurrence of a specific variable.

(False

10. The oral presentation is not important because the executives are also given a written report with all the important information on it.

(False

11. As a follow-up to the business research report, the researcher might assist the client with implementing the findings.

(True

Multiple Choice Questions

25. Which statement is not true about the report preparation and presentation process?

a. The findings should be presented in such a way that they can be used direcly as input into decision making.

b. Conclusions should be drawn but recommendations should not be made.

c. The researcher should assist the client in understanding the report.

d. The researcher should evaluate the research process in retrospect.

(b,

26. Information such as the title of the report, information about the researcher or organization conducting the research, the name of the client and the date of release should appear on/in the _____.

a. title page

b. letter of transmittal

c. letter of authorization

d. executive summary

(a,

29. The _____ authorizes the researcher to proceed with the project and specifies the scope and the terms of the contract.

a. title page

b. letter of transmittal

c. letter of authorization

d. executive summary

(c,

30. A list of tables, list of graphs, list of appendices, and list of exhibits are found in which part of the business research report?

a. table of contents

b. letter of transmittal

c. letter of authorization

d. executive summary

(a,

40. As a general guideline, a pie chart should not require more than _____ sections.

a. 6

b. 7

c. 8

d. 10

(b,

43. _____ do not depict results precisely, hence, caution should be exercised when using them.

a. Line charts

b. Pictographs

c. Bar charts

d. Histograms

(b,

44. _____ can be used to display the steps or components of a process.

a. Pie charts

b. Pictographs

c. Schematic figures and flow charts

d. Geographic maps

(c,

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