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Home Design Products: Windows, Doors, Paint and Wallpaper 2018Clear View of GrowthThe windows market is forecasted to increase from 49 million units sold during 2016 to 54 million for 2018 and 56 million for 2019. Approximately 37 million of these units will be for repair or replacement units and the remainder new construction.Although repair-and-replacement windows are the majority of the market, this segment is only projected to increase 3% annually, compared to the new-construction segment, which is projected to increase 9% annually.Newly-constructed homes are more often opting for higher-quality windows, including more mid-tier and higher-end vinyl rather than clad wood and composite windows.Window Installer Outlook, 2017-2018Future Revenue ChangePercentPast Revenue ChangePercentExpect revenue to increase during the next 12 months79.0%Revenue increased during the last 12 months58.3%Expect revenue to stay the same during the next 12 months15.0%Revenue stayed the same during the last 12 months31.8%Expect revenue to decrease during the next 12 months1.1%Revenue decreased during the last 12 months5.9%Not sure (next 12 months)4.9%Not sure (last 12 months)4.0%Door & Window Market, December 2017/January 2018 issueThe Door to ProfitsAccording to research from Freedonia Group, the US door market is forecasted to increase 4.8% annually through 2021, to $21.1 billion.Metal doors will continue to be the most popular because they are the most frequent choice for the commercial market, but fiberglass and vinyl doors will gain market share. Currently, wood doors are the most popular choice for high-end residential exterior doors.In the residential market, 60% of the amount spent on windows and doors is for doors because there are more doors than windows; however, doors are a smaller share of the repair-and-replacement market because they need to be replaced less often.National Association of Home Builders’ Remodeling Market Index, Q4 2017IndicatorIndexChange from Q3 2017Overall60+3Current market conditions60+4Major additions & alterations60+7Minor additions & alterations59+3Home maintenance & repair61+3Future market59+1Door & Window Market, January 2018 *index at or more than 50 indicates that more remodelers report market activity is higher compared to the prior quarter than report it is lowerA Window into the Biggest ManufacturersAccording to Window & Door’s 2017 annual Top 100 Manufacturers report, 82% of the biggest companies said sales increased during 2016, compared to 2015, 17% said they were about the same and only 1% said they decreased.Almost half, 46%, sell to builders and remodelers, 34% via big box stores and 27% sell directly to consumers. Most manufacturers use more than one distribution channel and 80% are planning to expand their dealer network.Of the top manufacturers, 39% sell primarily replacement products, 34% mostly new-construction products and 27% sell to both 10 Window & Door Manufacturers and Their Products, 2017CompanyProductsCompanyProductsAndersen Windows & DoorsWood, composite, vinyl, aluminum & fiberglass windows; entry doors and patio doorsVelux USASkylights, sun tunnels and roof windowsJELD-WENWood, vinyl & aluminum windows and patio doors; wood, steel & composite entry doorsYKK AP AmericaVinyl windows and sliding patio doors; commercial aluminum fenestration productsMasoniteFiberglass & steel entry and patio doors, interior doorsHarvey Building ProductsVinyl and wood windows, acoustic windows, vinyl patio doors, aluminum & vinyl porch enclosure systemsPella Corp.Wood, vinyl & fiberglass windows and patio doors, wood, fiberglass & steel entry doorsMarvinWood, clad-wood and fiberglass windows and patio doors; exterior doorsPly-GemVinyl windows; vinyl, vinyl-clad wood, wood, aluminum-clad wood and aluminum patio doorsMilgardWood, fiberglass, vinyl and aluminum windows and patio doorsWindow & Door, March, 2017Painting with a Broad BrushAccording to Kusumgar, Nerlfi & Growney’s third Global Paint & Coatings Study, the global coatings market reached $121 billion during 2016, with a 4% annual growth rate forecast through 2021. Volume increased 54% from the low during the 2009 recession.Paints and coatings are increasingly moving to more environmentally-friendly technologies, such as water-based paint.5 Major Manufacturers’ Hottest Interior Paint Colors of the Year for 2018Manufacturer and ColorDescriptionBehr: In the MomentGrayish blue and greenSherwin-Williams: OceansideRich tealBenjamin Moore: CalienteBlood redOlympic: Black MagicTrue blackGlidden: Deep OnyxTrue blackConsumer Reports, November 2017 (Wall)Paper ChaseVintage wallpaper patterns from the Victorian, art deco and art nouveau periods are popular. Consumers can also create wallpaper from their artwork, photography or text with digitally-printed designs.Other wallcovering industry trends include glass fiber wallcovering, textile acoustical wallcovering to dampen noise and natural/sustainable materials.Unlike the wallpaper of the past, modern, vinyl wallpaper is made with a fabric backing that is easy to remove, making it a good choice for renters or those who like to update their décor frequently.US Paint and Wallpaper Projected Sales Revenue 2016–2020YearSales2016$10.210 B2017$10.179 B2018$10.155 B2019$10.608 B2020$10.425 BStatista, 2018Who’s Painting and PastingAccording to The Media Audit, a higher percentage of men than women improved their homes with interior paint or wallpaper during the past 12 months: Charleston, SC, 53.9% and 46.1%, respectively, and Los Angeles, CA, 59.9% and 40.1%, respectively. The Media Audit’s Summer 2017 survey of the Pittsburgh, PA GMA revealed that 23.4% of adults 55–64 improved their homes during the past 12 months with interior paint or wallpaper, the largest age group, followed by adults 25–34, at 12.9%.In Charleston and Los Angeles, however, the largest age group were adults 35–44, at 21.6% and 21.1%, respectively. Latino Americans had the largest index in Charleston, at 219, while they were the largest percentage by ethnicity in Los Angeles, at 43.8%.Amount Spent by Adults 18–49 and Adults 50+ for Interior Paint or Wallpaper in Pittsburgh, PA and Los Angeles, CA, by Occupation, 2017Amount SpentPittsburgh, PALos Angeles, CAAdults 18–49Adults 50+Adults 18–49Adults 50+PercentIndexPercentIndexPercentIndexPercentIndexLess than $50019.2%10517.2%957.1%918.9%114$500–$4,9991.5%752.5%1252.1%773.7%136$5,000 or more*201**1.3%1210.7%68Based on The Media Audit’s Summer and Fall 2017 Surveys*insufficient dataAdditional AnalysisAccording to the J.D. Power 2017 Windows and Patio Doors Satisfaction StudySM, higher customer satisfaction is achieved when they speak with a salesperson, or a score of 858 on a 1,000-point scale. The study revealed, however, that less than two thirds (61%) of customers actually spent much time talking with a salesperson.When a sales associate explained the ordering process, customer satisfaction was almost as high, at 853, but much lower, 813, when the process wasn’t explained. As might be expected, customers were much more satisfied when their order was delivered on the promised date, at 852, compared to 752 when their order was late.Manufacturers’ Rankings in J.D. Power 2017 Windows and Patio Doors Customer Satisfaction StudySMManufacturerScore*American Craftsman855Andersen854Renewal by Andersen849Window World849Champion842Industry average840Pella839Marvin838Milgard833Weather Shield829JELD-WEN790J.D. Power, June 2017 *on a 1,000-point scaleSources: Principaia Consulting Website, 1/18; Freedonia Group Website, 1/18; Door & Window Market Website, 1/18; Window & Door Website, 1/18; Coatings World Website, 1/18; Consumer Reports Website, 1/18; Wall Covering Installers Association Website, 1/18; Interiors + Sources Website, 1/18; Statista Website, 1/18; J.D. Power Website, 1/18; The Media Audit, 1/18.Updated: January 2018? 2018 Media Group Online, Inc. All rights reserved. ................
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