Chapter 01: The Importance of Business Ethics
A market-oriented firm defines its business in terms of the benefits its customers seek. Because of the limited way the railroad industry defined its business, it missed an opportunity to define itself in terms of the benefits customers were seeking. PTS: 1 REF: 9-10 OBJ: 01-3 TYPE: App TOP: AACSB Reflective Thinking| TB&E Model Customer. 81. ................
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