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GEDORE repositions itself and integrates the Group's brands “We want to inspire our customers!”Tool manufacturer GEDORE owes the high quality of its products and its consistent customer proximity to its leading market position. This internationally successful company is now repositioning itself in order to offer its customers even better support: an unambiguous 3-brand strategy has been in place since the beginning of this year.Remscheid, 02.February 2016 – The traditional family company GEDORE in Remscheid has been manufacturing high-quality tools for trade and industry since 1919 and avails of the largest range among all European tool manufacturers. But that's not enough for GEDORE: in order to be closer to and even more successful for its customers throughout the world, the company is repositioning itself, revising its brand portfolio by integrating brands and thereby bundling its competencies to achieve additional strength. GEDORE, carolus, OCHSENKOPF – three strong brands ensure clarity among customersInstead of nine brands to date, the GEDORE Group has had three strong brands since January 2016: GEDORE, carolus and OCHSENKOPF. This means that more than ever before, the core GEDORE brand now stands for the highest quality, strength of innovation, excellent customer service and customised solutions. GEDORE tools offer professional users in fields such as industry, automotive, agricultural technology and renewable energies the added value that they need to increase their productivity. Competencies in the areas of torque and automotive bundled under the GEDORE brandWithin the framework of realignment in 2016, the Torqueleader and L?somat brands have been integrated in the premium GEDORE brand. These brands have been part of the GEDORE Group for years and are acknowledged specialists in the areas of torque technology and high-torque screw technology. By bundling this outstanding torque competence, GEDORE offers the full range of high-quality torque tools from 0.1 to 54,000 Nm from a single source. MHH (Torqueleader) from England is to be renamed “GEDORE Torque Ltd.” and L?somat in Vaihingen/Enz will be called “GEDORE Torque Solutions GmbH” in the future. And Klann, the renowned brand for special tools in the area of vehicle repair shops and the automobile industry which has been part of the GEDORE Group of companies since 2002, has also been integrated in the GEDORE brand. Klann Spezial-Werkzeugbau in Donaueschingen has now changed its name to “GEDORE Automotive GmbH”. With that, GEDORE is also bundling its competencies in the area of automotive and offering a comprehensive range of manual and special tools for the assembly and repair of passenger and utility vehicles under the GEDORE brand. This brand integration enables GEDORE to achieve clarity on the market as well as offer its customers more than 16,000 products and solutions from a single source.Ideally positioned for the challenges of the marketApart from the premium GEDORE brand, carolus as a secondary brand represents solid tools in the medium price segment with quality assurance “by GEDORE” within the new 3-brand strategy. carolus tools are convincing thanks to their function, high user convenience and innovative developments. The premium OCHSENKOPF brand remains a traditional specialist for excellent forestry and carpentry tools. In order to secure the appropriate level of attention for this consistent 3-brand strategy, each of the three brand images has been subject to an extensive relaunch. This also includes new Web sites with multimedia, customer-oriented content, adverts, posters, catalogues and brochures, and numerous other communication measures. GEDORE’s first major appearance following this realignment will be at the Iron Trade Fair in Cologne from 6 to 8 March 2016. “With our unambiguous 3-brand strategy and supporting measures, we are ideally positioned for the future and can offer our customers the exact solutions which are perfectly tailored to their requirements and which will boost their business”, explains Chris Metzler, Managing Director Marketing and Sales at GEDORE. “GEDORE has always been distinguished by consistent customer proximity. By realigning our strategy, we are continuing this development in order to provide our customers with even better support in the future. Our goal: We want to become the world's largest and most successful family-owned tool manufacturer achieving ten-digit turnover figures and continually inspiring our customers in the form of our high-quality products and the best possible service. Anyone who needs intelligently made, high-quality tools that support user safety thinks of GEDORE!”About GEDORE GEDORE is one of the world's leading brands for premium tools. The family company has been manufacturing high-quality tools since 1919. With more than 16,000 products, GEDORE offers the widest range of any European tool manufacturer. All over the world, GEDORE stands for high quality, innovative strength, high performance and reliability as well as optimum service. The internationally successful company based in Remscheid employs more than 2,500 people at its five German sites as well as production facilities in Brazil, England, Austria and South Africa. GEDORE is represented in more than 70 countries throughout the world. The GEDORE Group also includes the carolus brand which stands for sound tools offering quality assurance “by GEDORE” and the premium OCHSENKOPF brand – a traditional specialist in excellent forestry tools.gedore.de Should you require any further information, please do not hesitate to contact us at any time.rheinfaktorAgentur für Kommunikation GmbHUlrich EschZollstockgürtel 5750969 K?lnTel.: +49 221 88046-180gedore@rheinfaktor.deReprints free, copy of publication requested ................
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