PDF World Tea News Market Report Issue 4 Release Date- October ...

World Tea News Market ReportsTM are concise snapshots of information and experienced analysis on diverse factors impacting the global tea industry. From distribution channels and packaging formats

to demographics and trends, the reports deliver keen insights into the business of tea.

Each report includes timely information gathered from our network of market research partners and tea industry experts. A rapidly emerging tea industry is thirsty for timely information to accelerate development of brands, retail and foodservice ventures. World Tea News Market ReportsTM provide

consolidated tea industry information ? statistics, commentary and vital resources ? to support companies immersed in the global tea wave.

World Tea News Market ReportsTM are available for download exclusive on World Tea News. Further dissemination and distribution of the Report in part or in full is prohibited. World Tea News Market ReportsTM are published by World Tea Media, a div. of F+W Media through collaboration between

World Tea News and Sage Group?.

World Tea News Market Report Issue 4

Release Date- October 2013

Increasing Value for the World's Most Consumed Beverage

World Tea News Market Report - October 2013 Distribution or Reprint not allowed. Report is available for download exclusively at

Copyright 2013 F+W Media Inc.

Increasing Value for the World's Most Consumed Beverage

Featured Data Provider: Euromonitor

World Tea News Market Reports is pleased to welcome Euromonitor to our team of tea industry collaborators for this October 2013 edition. Euromonitor has an extensive network of strategic analysts in 80 countries, providing market research and in-depth analysis on global, national and local business information increasingly relevant in today's international business environment. Whether in emerging countries or developed economies, Euromonitor identifies business opportunities rapidly. With offices around the world, analysts in 80 countries and market research on every key trend and driver, they deliver powerful access to the real story behind consumer change.

On Monday, October 21, 2013, experts from Euromonitor will be presenting a Core Conference Seminar, "The Branded Age: How Global Tea Players Leverage International Lifestyle Changes to Drive Consumption", at World Tea East. Elizabeth Friend, Consumer Foodservice Analyst, and Jonas Feliciano, Beverages Industry Analyst, will discuss the impact branding has on the growth potential of the tea industry, while illustrating beverage branding trends with supportive data from Euromonitor.

World Tea East the annual regional trade show and conference that supports and fuels the expanding demand for specialty tea and related products in the Northeast, midAtlantic and Southeast United States. Now co-located with the Atlanta Foodservice Expo, World Tea East delivers more value, buyers, and ROI to all stakeholders. World Tea East @ AFSE showcases innovative companies, the finest teas and tea-related products, wares and specialty items. World Tea East provides leading tea education, expert-led sessions, focused tea tastings and skill-building workshops. The event analyzes the business of specialty tea, evaluates and makes recommendations on the latest trends, and serves up the tools that professionals need to enhance their business and profit from tea and related products. Register now at .

World Tea News Market Report- October 2013

Page 1

Copyright 2013 F+W Media, Inc.

Distribution or reprint not allowed. Report is available for download exclusively at

Increasing Value for the World's Most Consumed Beverage

With over 290 billion litres sold in retail and foodservice, tea is the world's most consumed beverage, outpacing bottled water, carbonates, beer and coffee. But, with global retail value of just US$40.7 billion (compared to coffee's US$75.7 billion and carbonates' US$183 billion), tea still lacks the high value found in competing beverage markets.

This illustrates a key opportunity for tea manufacturers and retailers: As volume continues to grow, and value begins to catch up through premiumisation and changing habits, there is a huge amount of long-term growth available for the taking. With retail RTD volume growth of 38 billion litres and retail value growth of over US$8.1 expected from 2012 to 2017, tea is one of the fastest-growing beverage categories in the world, and an incredible opportunity for those who understand the evolving market.

World Tea News Market Report- October 2013

Page 2

Copyright 2013 F+W Media, Inc

Distribution or reprint not allowed. Report is available for download exclusively at

Increasing Value for the World's Most Consumed Beverage

World Tea News Market Report- October 2013

Page 3

Copyright 2013 F+W Media, Inc.

Distribution or reprint not allowed. Report is available for download exclusively at

Increasing Value for the World's Most Consumed Beverage

Growth in retail requires understanding of individual markets

The first key to tapping into this opportunity will be understanding global consumption habits--where they are now, and where they might be by 2017. Currently, tea consumption is largely concentrated in Asia, with China, India and Pakistan accounting for over two-thirds of the category's projected value growth from 2012-17. This strong performance in emerging markets illustrates a prominent trend in global tea retail: Consumers are switching from unpackaged tea sold in rural, open-air marketplaces to branded, packaged teas sold in more modern retail outlets. Broken down further, consumer preferences are also changing, and the forecasted popularity of various tea types is highly market-specific.

Strong growth of black tea in India, Pakistan, Iran and the rest of the world will be a result of this shift, as traditional tea drinkers transition their current consumption habits into a new context. China, however, illustrates a different trend, with forecasted value sales expansion coming from a diverse group of tea categories.

World Tea News Market Report- October 2013

Page 4

Copyright 2013 F+W Media, Inc.

Distribution or reprint not allowed. Report is available for download exclusively at

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download