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IPart 1 Role-Play Exercise: Best BuyScenarioYou are a full-time student at PSU working part-time at the Best Buy Store located at Cascade Station. The manager of your store wants you to identify potential customers on campus and sell Dell laptop computers to those who have a need for this product.Salesperson ProfileYou started working at the Best Buy Store after graduating from high school. The store manager was impressed with your computer expertise and your friendly manner. Although you are able to sell any type of computer, you tend to specialize in laptop computers, which are ideal for college students who have mobile computing needs. Your personal computer is a new Dell laptop, which replaced your old desktop computer, and you love it!Customer ProfileMelissa Torres is a full-time commuter student who lives with her parents and shares one computer with her mom. Each morning she drives about 20 miles to PSU (one way) and spends most of the day attending classes, working in the library, and visiting with friends. She currently spends about two hours each evening on the computer at home.ProductYou sell several different laptop computers that vary in price from $499 to $1,299. Each laptop is equipped with specific, easily accessible ports to interact with a variety of external components. All of your notebooks offer both productivity and entertainment applications. Services offered by Dell include helpful assistance via telephone or online tutorials at support.. Dell’s warranty also provides for service and support to be handled by the Geek Squad which is located in the store.InstructionsFor this role-play activity, you will meet with Melissa Torres and determine her interest in and need for a laptop or notebook computer. Prior to meeting with Ms. Torres, outline your strategies below. Include at least two things you will either do, say or focus on in each of the four strategy boxes below. Practice the role-play with a student in the breakout session. Share with the class how things went.Relationship: How you will build trust & rapportProduct: The value your products provideI would:Match her style. I would achieve this by paying attention to her preferred way of communication and fall in step.Be a good listener. The laptops at our store:Affordable. The price ranges between $499 -$1299.Highly interactive with easy to use portsOffer both entertainment and productivity applications.Helpful customer assistance online and over telephone.Customer: How you will determine needsPresentation: How you will approach Ms. TorresI will determine needs by Asking for feedback from her at every turn during our interaction.Listening to her.Looking her up on social media to determine her preferences.Doing a keyword research on possible laptops of preference.I would greet her first and build rapport. After that I would try gaining her trust by being friendly and accommodating.Also, I would actively listen to her and avoid making her repeat her questions. To make a lasting impression, I would answer her questions with depth and expertise, as I ensure my response to any of her difficulties is quick and decisive. ................
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